Search Engine Land

JANUARY 19, 2024

However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. Status code 404 error meaning The 404 status code error is an HTTP response signaling the webpage cannot be found on the web server. What is a 404 page? What is a 404 page? PitVipers 3.

User Experience 125

User Experience Sports Contact Follow-up 125

ClickFunnels

JANUARY 30, 2022

The post 8 Website Design Tips For Small Business Sites appeared first on ClickFunnels. In today’s world, having a website for your small business is about as important as generating leads, selling products, and making a profit — actually, it’s a fundamental pillar of those three pursuits. Somebody let a website designer runamuck.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Search Engine Land

APRIL 1, 2024

If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. So, let’s start by ruling out code, architecture and other technical problems. But it just won’t rank. So why isn’t it?

Technique 125

Technique Legal User Experience Represent 125

Search Engine Land

OCTOBER 26, 2023

Microsoft wants small and mid-sized publishers to use pubCenter to monetize their websites, using display and native ads from the Microsoft Advertising Network. How it works. Just like AdSense, you pick an ad format, add some code to your website and get paid every time an ad is served on your website. ” U.S.

Networking 114

Networking Start-ups Engineering 114

Search Engine Land

MARCH 26, 2024

A fast-loading website provides a good user experience and helps increase conversion rates. Ready to make your website fast? Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. For example: What resources are downloaded?

User Experience 107

User Experience Networking Represent Start-ups 107

Search Engine Land

FEBRUARY 28, 2024

Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. Treat your visitors to a great user interface User interface (UI) plays a pivotal role in website performance and user engagement. Websites with shoddy user interfaces might fail to retain visitors’ attention.

User Experience 115

User Experience UX Strategize Engineering 115

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. While both aim to bolster website performance, they operate on different mechanisms and timelines. While both aim to bolster website performance, they operate on different mechanisms and timelines.

A/B testing 117

A/B testing UX User Experience Engineering 117

Search Engine Land

APRIL 16, 2024

Tokens are the codes used for website ownership verification in Search Console, Merchant Center, and other Google products. Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. What Google said. What it looks like.

Product 123

Product 123

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. How does that work? Here is the same prompt for how they write the copy.

Engineering 80

Engineering Finance Strategize Follow-up 80

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. There are much better SEO alternatives, though.

Gambling 118

Gambling Cross-sell CTR Represent 118

Search Engine Land

APRIL 1, 2024

The links (or citations) appear as website names in parentheses. In an interview, Altman said he has no interest in being another Google, but does want to figure out how to integrate ChatGPT with Search : “That would be an example of a cool thing. I don’t think anyone has cracked the code on yet. Why we care.

Product 110

Product 110

Search Engine Land

NOVEMBER 21, 2022

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. Website security is often overlooked. WordPress is the most popular content management system (CMS), powering millions of websites. . As it is open source, the code is available for anyone to view and study.

Transportation 127

Transportation Referrals Follow-up Represent 127

ConversionXL

JULY 30, 2021

Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. You’ll learn how to set up your own account and get the most out of it. Tags are snippets of JavaScript code added to a webpage to collect data and information. Here’s how: Stay organized.

GTM 140

GTM Follow-up Start-ups Campaign 140

Search Engine Land

APRIL 4, 2023

Hreflang errors study To determine how widespread hreflang issues are and which ones are more common, I partnered with NerdyData , which gave me access to their database of websites that contain hreflang code. Implementing hreflang can be a challenging task for many SEOs. It’s imperative to implement hreflang with care.

Territory 92

Territory User Experience Engineering Process 92

Search Engine Land

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. How it works. Eligible websites can enable third party cookie deprecation trials by using JavaScript to provide unique access tokens in Chrome. Why we care. Eligibility. Review process.

Contact 121

Contact Service Engineering Meeting 121

Search Engine Land

SEPTEMBER 12, 2023

Google may be confident that the SGE experiment will continue to send people to websites, but we’re still finding it hard to trust Google at this point. Why we care. And we have no way to track this in Google Search Console, Google Ads or Google Analytics. Ads vs. organic. We want to make sure users are consuming those sites.

Click Through Rate 143

Click Through Rate Launch Engineering Trust 143

Search Engine Land

NOVEMBER 9, 2023

Additionally, I’ve emphasized how SEO is effectively contributing to the sustainability of the web ecosystem. How SEOs have always helped the search engines As someone who has been involved in SEO since 2001, I can attest to the significant evolution of this field over the years. We are moving on from SEO to search optimization.

Engineering 119

Engineering Clients Networking Education 119

Martech

FEBRUARY 5, 2024

The set up provides you with two options in relation to how you want to identify said activity, and can be set up in Admin > Email. More information can be found on the Adobe website. Thanks to the January updates, on-demand webinar functionality is now available. See an example of the dashboard in Adobe Docs. Why we care.

X-functional 107

X-functional Angle User Experience Presentation 107

Search Engine Land

JUNE 21, 2023

This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads.

Conversion 93

Conversion Lead generation Objectives and Key Results Campaign 93

Search Engine Land

DECEMBER 7, 2023

It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. Here’s how. It clearly shows how frequently a competitor posts (or updates) content. It clearly shows how frequently a competitor posts (or updates) content. Identify the boundaries of related subtopics.

Niche 117

Niche Technique Presentation Gaming 117

Search Engine Land

MARCH 24, 2023

Links and website usability still matter. I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web: “Unfortunately it’s not easy to change the architecture on complex and large websites. Often, something like this, [sic!]

UX 98

UX Engineering User Experience Start-ups 98

Search Engine Land

JANUARY 24, 2024

How it works. The end result is a fake website that invites users to join a game, promising a voucher that can be used at the targeted store, as shown below: Predictably, the user consistently “wins” this game, only to be redirected once more to another site where they are prompted to provide personal information.

E-commerce 120

E-commerce Commission Retail Gaming 120

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Engineers are writing code with it. It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” No, I don’t believe it will. So why does this time feel different?

Engineering 128

Engineering Pitch Growth Strategize 128

Search Engine Land

AUGUST 16, 2023

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. How often it changes. How important it is in relation to other URLs across your website.

X-functional 91

X-functional Engineering Launch Follow-up 91

Salesforce

MARCH 20, 2024

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Do you trust generative AI to help you with tasks at work?

Government 113

Government Healthcare Trust Represent 113

Martech

APRIL 16, 2024

Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.). The repercussions?

Territory 126

Territory Consult Price Start-ups 126

Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. In essence, CRO is a process where hypotheses are crafted to make website changes to boost conversions. No coding skills are needed.

Conversion 113

Conversion Price B2C Manufacturing 113

Search Engine Land

SEPTEMBER 26, 2023

Plus, learn how to create a solid SEO roadmap to prioritize tasks and collaborate effectively with teams. This includes knowing when and how you can pitch for budget. When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. Market and competitor research.

Launch 132

Launch High impact UX Manufacturing 132

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Technical SEO and structured data. UI/UX and workflows.

UX 121

UX User Experience Engineering Government 121

Search Engine Land

FEBRUARY 6, 2024

For online conversions, you should follow the user interface (UI) instructions to copy and paste a code snippet into your website, similar to how you would instrument the UET tag snippet. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care.

Conversion 117

Conversion Campaign Follow-up Launch 117

Search Engine Land

OCTOBER 3, 2023

How does PII data get exposed and indexed? Unintentional publishing Website administrators or content creators may accidentally publish documents or pages containing PII. Searchable databases Some websites use search functionality that allows users to query databases containing PII. Loss of customers. What is PII data?

Engineering 105

Engineering Healthcare Drivers/motivators Contact 105

Search Engine Land

FEBRUARY 3, 2023

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. I am fairly proficient in two languages other than English, but I know my limitations and would not publish translated text for a website in either one. Localization.

Territory 126

Territory Engineering Start-ups Launch 126

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. How it works. Eligible websites can enable third-party cookie deprecation trials by using JavaScript to provide unique access tokens in Chrome. We’d like to know how it’s been for you.

Service 109

Service Contact Engineering Start-ups 109

Search Engine Land

NOVEMBER 15, 2023

A search engine like Google only crawls a certain amount of your website on each visit. Technical site issues like slow load speeds and bloated code can further squander your crawl budget. Army recruiting website. Rather, we have a free-for-all approach that produces content without direct value to the audience. And you need to.”

Niche 114

Niche Clients Engineering Quota 114

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

E-commerce 121

E-commerce Sports Campaign Launch 121

Search Engine Land

FEBRUARY 6, 2024

Whether you’re scrambling for an overall strategy or need guidance on the high-leverage initiatives to prioritize, I can say with confidence that you’ll be well ahead of the curve if you tackle these three projects right away: A cookie-usage audit of your website. Advanced in-platform data integrations for Google, Facebook, and LinkedIn.

SQL 114

SQL Angle Campaign B2C 114

SaaStr

APRIL 9, 2024

A lot of folks are skeptical about AI and what it’ll do as far as displacing workers, how decisions that are AI-driven will be made, and how we know the data underlying those decisions. How does this AI come to the decisions that it did? With debt growth, at least for the foreseeable future, that’s not a real catalyst.

Product 93

Product Government Healthcare Growth 93