ClickFunnels

JANUARY 27, 2023

What Is the Value Ladder Sales Funnel? The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Email marketing can be incredibly powerful when done right. In fact, when Litmus surveyed marketing professionals, 94% of them named email as one of their three most effective marketing channels.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

SaaStr

JANUARY 5, 2024

Did Figma kill the M&A market in 2024? Lemkin , Founder SaaStr on what the f happens in 2024 with many predictions… 1. Did Figma Kill the M&A Market: There is a huge appetite for M&A today. Growth slowed for everyone in 2023 and they now need to buy growth. Will IPO windows open in 2024?

Growth 118

Growth Gaming Customers Product 118

SalesProInsider

MAY 15, 2024

Have you ever tried to buy something with a verbal promise? Yet, that’s what can happen when discussing fees for service with prospective clients. What if I bring you more clients, could I get 10 bps off for each new client I bring you? What if I bring you more clients, could I get 10 bps off for each new client I bring you?

Clients 62

Clients Pitch Prospecting Service 62

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? What’s interesting is that the proliferation of technology and the marketing side is just crazy — you can’t see all of the logos in the martech graphic without a magnifying glass! Did you find that to be the case?

Healthcare 89

Healthcare Technology Technology Sports 89

Search Engine Land

OCTOBER 23, 2023

Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? CW: What were your findings at the beginning?

Retail 116

Retail Networking Customers E-commerce 116

Partners in Excellence

FEBRUARY 28, 2024

depends on what Selling is meant to be. I believe what got me there, was primarily my mindset. But eventually, clients need to be found who want to buy these systems because they will have a positive impact on their business. Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling?

Customers 113

Customers Contract Consult Electrical Engineering 113

Partners in Excellence

DECEMBER 21, 2023

And when we do, we are overwhelmed with information and data about what we might do. And because so much of this is outside our experience base, we struggle with what to do and our confidence in the choices we make. While each situation is nuanced and different, we have great experience based on what we have seen others do.

Customers 122

Customers Quota Up-sell Conversion 122

Partners in Excellence

MARCH 4, 2024

Why I Love Selling: A Journey of Curiosity In response to a conversation initiated by my “LinkedIn friends” David Brock and Christian Maurer, exploring the essence of what we love about selling, I found myself reflecting on my own journey. In other words, help customers to buy better. I did not even have an ambition to become one.

Sell 77

Sell Territory Manufacturing Represent 77

SaaStr

MAY 10, 2024

CEO Yamini Rangan noted: December seemed to show a bit stronger macro demand, but that evaporated in Q1 Budget scrutiny remains higher More decision-markers in deals, even with an $11k price point at HubSpot More demos and proof-of-concepts before buying. This is probably what most of you are seeing for pure-play B2B SaaS sales, too.

B2C 86

B2C B2B Growth Price 86

Martech

OCTOBER 5, 2023

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 100

Retail Networking Customers E-commerce 100

Adaptive Business Services

MAY 3, 2023

What are my/our sales for the month? What was my/our closing ratio? I’d rather spend my time maximizing my chances of securing new business than trying to figure out why I did, or did not, achieve my goals. If a lot of data is what you are looking for … you would be in the can’t help group. You can’t buy these.

CRM 122

CRM Pipeline Consult Business Services 122

Search Engine Land

DECEMBER 5, 2023

If you’re searching this, you have a commercial intent to buy, but you’re also asking for inspiration and to be told what’s good. If you’re searching this, you have a commercial intent to buy, but you’re also asking for inspiration and to be told what’s good. Creating a new text field that you can edit via the CMS.

UX 116

UX Retail User Experience Trust 116

Partners in Excellence

MARCH 20, 2024

Our feeds are filled with hacks, prompts, “cheat sheets” offering things like, “What are key decision maker roles for this… ? What are qualifying questions… ? What are trends… ? And eventually, the shine wears off, we go back to what we always did.

Gaming 124

Gaming Engineering Presentation Start-ups 124

Partners in Excellence

MAY 9, 2023

Too many of us, me included, tend to be very glib about the term, assuming everyone automatically understands what is meant by value creation. I’ve come to realize, despite how much we talk about it, we really don’t understand what it means, often overcomplicating it. Let me try to, briefly, recast value creation.

Teamwork 103

Teamwork Meeting Customers Process 103

Partners in Excellence

FEBRUARY 16, 2022

There’s a major flaw in most of our (sellers/marketers) mindsets when we think about opportunities and the customer buying journey. The flaw is thinking about, “What do we need to do next to move this opportunity forwards?” ” The problem is this focuses on our own perspectives and needs. Do they understand it?

Customers 122

Customers Sell Process Meeting 122

Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Because brands people want to buy will likely be brands they search for. The second brand did the opposite and went all in on SEO and PPC. The SEO and the PPC did very little.

Niche 116

Niche Growth Engineering Pitch 116

SalesLoft

MARCH 28, 2024

During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success. You taught us what we didn’t know and helped us improve on what we did know. And that’s really important.”

Technology 90

Technology Technology Gaming Trust 90

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? I think that’s what really introduced me to marketing. We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. For those times, we did some interesting things.

UX 100

UX Technology Technology Up-sell 100

Salesforce

SEPTEMBER 26, 2023

But do they really want to buy, or are they just window shopping? Here’s the hard truth: “You don’t know if they’re ready to buy until they tell you they’re ready to buy, and you can’t believe it until you get a signed contract,” said Richard Harris , sales coach and founder of The Harris Consulting Group.

Contract 119

Contract Negotiate Follow-up Contact 119

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Programmatic ad campaigns live and die on getting customer segmentation right. Brand is the long game. One in the U.S.,

Campaign 104

Campaign B2B Construction B2C 104

Martech

MARCH 30, 2023

The tools are just what you use to facilitate that engagement. Platforms like Semrush and Ahrefs, for example, will show you the following: What keywords are users entering to find your website and the sites of your competitors? What are the demographics? And too many ads talk at people. Marketing today is about engagement.

Conversion 126

Conversion Entertainment Trust Customers 126

Martech

JANUARY 25, 2024

Q: How did you get into marketing, as a career? What do you take from this constant search for strategies that deliver revenue? A: The changes all stem from a change in buying behavior. And the reason buying behavior has changed boils down to two major drivers: one is the arrival of the internet and everything digital.

B2B 79

B2B Drivers/motivators Education Technology 79

Adaptive Business Services

JANUARY 31, 2024

I trembled in fear as to what their response would be. I trembled in fear as to what their response would be. I did not realize that we even had that capability and that is exactly what we did. There is a caveat to this title. Not a lot of money, but a nice touch regardless. One in particular was huge for us.

Transportation 71

Transportation Commission Territory CRM 71

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Of course, neither of these is in great supply in this environment. It may only shine more light on it.

B2B 98

B2B Lead generation Prospecting Market share 98

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Millennials and Gen Z are rapidly entering the B2B buying group. They expect to buy for their companies on their mobile phones. This last one is a biggie.

B2B 115

B2B Cross-sell Pharmaceutical Account management 115

SaaStr

DECEMBER 19, 2023

When Shopify accelerates, as it did in 2023, its top partners should as well. And in fact, they did. I see them as — what they are. We don’t know what the next year or two will hold at all. We don’t know what the next year or two will hold at all. Just as we were all geniuses in 2021.

Growth 96

Growth Product Sales 96

Partners in Excellence

JANUARY 17, 2023

I know it’s an absurd concept–selling the way our customers want to buy. I don’t read of anyone doing the market research, no projects, where we go to our customers, asking questions, “How do you want to buy? How can we be most helpful when you are looking to buy? What should we stop doing?

Customers 86

Customers Quota Pitch Technique 86

Martech

MAY 15, 2024

Q: Tell us about what you’re doing with Silicon Foundry. What really catalysed it was a lot of the questions we were getting about which use cases were generating ROI today and we kept coming back to marketing-related use cases. Can you explain what was of interest there? That’s what Echo AI is able to do.

Retail 86

Retail Cross-sell Technology Technology 86

Partners in Excellence

MARCH 8, 2024

At times I’ve been asked for help in areas outside of what I was selling. I imagine most kids do not dream of sales as a career, or at least I did not and didn’t know anyone who did. In high school I worked at a sporting goods retailer, managing bicycle parts and accessory buying. Selling is the flip side of buying.

Sell 73

Sell Retail Commission Territory 73

Martech

OCTOBER 31, 2023

With GA4 you can find the 10,000 visitors, see what they did and where they came from. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. What’s a conversion? How did they come in?

Promote 111

Promote Start-ups Price B2B 111

Partners in Excellence

MAY 10, 2023

In the conversation, he had asked them, “What did they buy the system for?” ” But the question George was asking was about what the customer was trying to do. I often pose a similar question when I meet with sales teams, “What are you selling?” They had just won a very large order.

Customers 94

Customers Manufacturing Finance Meeting 94

SaaStr

FEBRUARY 27, 2023

But there is one simple thing you can do — enable and put guidelines in place for buy-out deals. To buy potential customers out from long-term contracts they’ve already signed and paid for with the competition. You can always offer a Buy-Out Deal to steal a deal, or steal it back. What’s a Buy-Out Deal?

Contract 109

Contract Commission Price Sales 109

Search Engine Land

MAY 7, 2024

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 88

CTR Electricity Real Estate X-functional 88

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays. Are marketers finally ready for this?

Retail 132

Retail Entertainment Finance Start-ups 132

Understanding the Sales Force

MARCH 25, 2024

College baseball is in full swing and my wife and I watched our son and his college team play eight games over the past 10 days as they traveled from Orlando, FL, to Saratoga Springs, NY. While one of the sales lessons from this trip comes from baseball, the actual travel generated the other two sales lessons. We didn’t.

Sell 73

Sell Relationship building Sales Gaming 73

SaaStr

SEPTEMBER 3, 2023

SaaStr Founder and CEO Jason Lemkin and Partner at QED Investors Amias Gerety chat on the Fintech Beat podstream about all things SaaS, money, and what makes a great founder. What Makes SaaS So Great If you’re here on SaaStr reading this, you don’t need to be told why SaaS is so great. Hubspot and Salesforce did the same thing.

Finance 89

Finance Growth Meeting Trust 89

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. This collaborative approach fosters buy-in and promotes a culture of innovation. How confident are you with your team’s readiness for change? Can you also sustain those changes? Change management can be a large undertaking.

Objectives and Key Results 116

Objectives and Key Results Strategize Government Technology 116