Salesforce

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more.

Clients 111

Clients Consult Promote Contact 111

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Electricity 140

Electricity Represent Niche Campaign 140

Martech

MARCH 29, 2024

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. I’m here to tell you there’s truth in these accusations. And what does this mean for the future of agile?

Manufacturing 122

Manufacturing Promote Pipeline Technique 122

Martech

MAY 13, 2024

Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. As a technology company, we should create our own solutions. We sat down with their U.K.-based

Conversion 109

Conversion Follow-up Engineering Technology 109

Search Engine Land

APRIL 18, 2024

On the one hand, you have benefits like: Improved efficiency. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand, you have issues like: Generic content. The risk is on you. Powerful content ideation. Rapid research.

Sports 115

Sports Niche User Experience Gaming 115

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

Strategize 117

Strategize Niche Angle UX 117

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Domains, URLs and their role in your rankings It is common for URLs to change during a website redesign. The key lies in creating proper 301- redirects.

Drivers/motivators 126

Drivers/motivators Meeting Launch Referrals 126

Salesforce

JANUARY 29, 2024

If you build it, they will come. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

MAY 16, 2024

A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. To nail it, you need a rock-solid plan and a dedication to doing things right.

Objectives and Key Results 88

Objectives and Key Results User Experience Launch Engineering 88

Martech

MAY 16, 2024

There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Consequently, you impact the experience. Build out a service blueprint to prove that point to your employees.

Customers 117

Customers B2C UX User Experience 117

Search Engine Land

MAY 2, 2024

They tried YouTube video ads once and didn’t see the value. Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them. Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them. In 2023, YouTube’s global advertising revenues rose to $31.51

Campaign 108

Campaign High impact Clients Growth 108

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Entertainment 117

Entertainment Technique Follow-up Education 117

Martech

APRIL 10, 2024

We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. Think about it: The power to tell compelling stories and the ability to forge relationships are the emotional aspects that differentiate your product. But those days are over. Well, not anymore.

Pitch 112

Pitch Product Electricity Healthcare 112

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 109

CTR Real Estate Legal Clients 109

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. Key events are created and reported like previous conversions in Google Analytics.” UA measured bounce rate; GA4 measures engagement rate.

Conversion 125

Conversion Gaming Objectives and Key Results Referrals 125

Martech

MAY 15, 2024

She is also a valued contributor to MarTech and a speaker at The MarTech Conference. Q: How did you first get into marketing and technology? How did this lead you to customer experience? And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical.

Healthcare 98

Healthcare Technology Technology Sports 98

Partners in Excellence

JANUARY 18, 2024

Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. These are the discussions we strive to get since it is all about us and what we sell. They lack confidence in what they are doing and whether they are doing the right thing. But are they asking us the right questions?

Customers 129

Customers Up-sell B2B Trust 129

Search Engine Land

APRIL 11, 2024

Google is trialing a new People Also Consider badge on ads served within branded search results. ‘People Also Consider’ badge on a search for our brand.” ” “What else is there for people to also consider on a search for my brand? ” What Google is saying. First spotted.

User Experience 107

User Experience Engineering Service Process 107

SalesProInsider

FEBRUARY 22, 2024

What is the impact of your beliefs on your ability and commitment to attract and convert your ideal prospects? What’s the impact of the belief of yourself, the role you have in people’s lives, and the value they receive in working with you? This baseline moves all day long.

Clients 126

Clients Referrals Pitch Lead generation 126

SaaStr

MAY 8, 2024

What metrics should we expect in this environment? During the Boom, people doubled their apps, which wasn’t sustainable. There is a whole generation of kids out of school and senior folks who were promoted who don’t know what it was like before the easier times. How do you budget this? Let’s start with the meta. “I

Quota 82

Quota GTM Price Finance 82

Highspot

MARCH 21, 2024

Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? What are the Different Types of Sales Emails? Cold Outreach Emails Cold emails target prospects unfamiliar with your brand, making this first impression very important. A recent McKinsey & Co.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

APRIL 29, 2024

It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first.

Strategize 116

Strategize Negotiate Follow-up Growth 116

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience.

Lead generation 112

Lead generation Click Through Rate Contact Follow-up 112

Search Engine Land

APRIL 9, 2024

But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

A/B testing 112

A/B testing Campaign Click Through Rate Promote 112

SalesProInsider

OCTOBER 18, 2023

“ You get what you’re looking for.” We do get what we’re looking for in many life circumstances, and in sales efforts. What are the too-common concerns or objections where advisors might lack conviction? How Can You Eliminate Your Belief Barriers? So, what can we do?

Conversion 139

Conversion Sales Pitch Clients 139

Search Engine Land

MAY 3, 2024

I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. But there is a real difference between working because you have to and working because you enjoy your work. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said.

Contract 99

Contract Start-ups Drivers/motivators Meeting 99

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? What’s your biggest fear about your brand?

Strategize 123

Strategize Clients Campaign Trust 123

Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. What does that research look like? Forging a strong connection with the audience in their moments of need is the way to create lasting brand affinity and loyalty. Let’s dive into how to ensure your brand is present when and where it matters most.

Retail 114

Retail Trust Networking Presentation 114

Martech

DECEMBER 18, 2023

But be careful what you ask for. You will have countless obstacles to overcome. You need to demonstrate why integrating data is valuable. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

Government 144

Government Campaign Strategize Customers 144

Martech

FEBRUARY 27, 2024

Finding out what truly matters It is essential to acknowledge the lingering anxieties from the pandemic; they’re reminders of what matters. But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. Share your purpose, not just features.

Campaign 110

Campaign Clients Trust Drivers/motivators 110

Martech

MARCH 27, 2024

Can you blame them? Maybe your systems are in a similar spot. You’re not alone. The good news is you’ve got a little time. In the meantime, it’s a good idea to use this period to do what’s needed to clean up your databases so you’re ready to leverage these new tools.

Territory 127

Territory CRM Manufacturing Pipeline 127

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. If you do business outside the U.S., Hybrid names (e.g.,

Strategize 114

Strategize B2B Legal Launch 114

Search Engine Land

MARCH 13, 2024

Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. This increased demand also enhances the likelihood of engagement with your content. You can also save these search terms, as shown in the screenshots below. What TikTok is saying.

Launch 113

Launch Sports Market share Meeting 113

Partners in Excellence

DECEMBER 15, 2023

I have learned to gauge the quality of the conversation, the quality of engagement by the questions the people are asking. It’s the deep probing, deeper questions that tell me how engaged the people I’m talking to are (and how engaged I am.) How do we engage people in ways that encourage deeper questions?

Construction 118

Construction Pipeline Gaming Conversion 118

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

B2B 131

B2B Drivers/motivators Campaign B2C 131

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? What’s next for email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How do you go long in SaaS?

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93