Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Influencers Make my job easier.

B2B 107

B2B Drivers/motivators CRM GTM 107

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 123

Strategize B2B B2C Trust 123

SaaStr

JANUARY 1, 2024

So one thing that’s changed radically in SaaS over the past few years if everyone has realized to truly scale, you need to be multi-product. But net net, the average public SaaS compay has 35,000 customers. 45% of HubSpot customers now buy 3 or more products. And that customers can buy stand-alone from it.

Product 122

Product Cross-sell CRM Growth 122

Search Engine Land

OCTOBER 25, 2023

This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? Many B2B companies view organic search as a way to build their brand and drive sales. Depending on the size and complexity of your business, you might need more than one ICP.

B2B 109

B2B B2C Non-Profits Education 109

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Growth 105

Growth Customers Objectives and Key Results Teamwork 105

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. However, this ignores the majority of potential customers. Only 5% of our market , is ready, willing and able to consider buying our product.

Pipeline 78

Pipeline Contact Prospecting B2B 78

Partners in Excellence

DECEMBER 21, 2023

The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? And when we do, we are overwhelmed with information and data about what we might do. And when we do, we are overwhelmed with information and data about what we might do.

Customers 116

Customers Quota Up-sell Conversion 116

Search Engine Land

MAY 8, 2024

This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. Understandably, the impact for UX is much greater, as UX is focused on optimizing the experience to drive better results.

UX 88

UX Objectives and Key Results User Experience Legal 88

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. However, the ROI can be enormous.

Strategize 99

Strategize B2B Legal Launch 99

Partners in Excellence

APRIL 17, 2024

We are trying to get our customers to change from the current products or services they are using, to our products and services. We want the customer to change how they are approaching a certain function in their business–so they can buy our solutions. What about tools to help us and our customers manage the process?

High impact 114

High impact Service Growth Conversion 114

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Because of this, you’ll need to shift your strategies.

Government 106

Government Campaign Follow-up Conversion 106

Martech

APRIL 17, 2024

Here’s what I was looking for: Stop depending on batch-and-blast. Use customer data to inform email programs. That’s what we should be doing (see the second point above). But now, we need a lightning bolt to propel us down the innovation path. We need to turbocharge our path to innovation and greatness.

Technology 118

Technology Technology Niche Campaign 118

Search Engine Land

MAY 7, 2024

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 80

CTR Electricity Real Estate X-functional 80

Salesforce

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). What is mobile commerce? Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet.

Retail 119

Retail UX Trust Up-sell 119

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers.

B2B 112

B2B A/B testing Drivers/motivators Up-sell 112

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 125

Customers Referrals Clients Strategize 125

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Millennials and Gen Z are rapidly entering the B2B buying group.

B2B 113

B2B Cross-sell Pharmaceutical Account management 113

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. You need to convert all those visitors into paying customers. What you’ll learn: What is a conversion rate? The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Partners in Excellence

OCTOBER 3, 2023

My friend, Hank Barnes, is rethinking the buying process with a fascinating concept he calls The Advantage Factor. ” It’s related to much of what I’ve written about Inciting Customers To Change. Too often, sellers catch customers who are very late in their buying cycle.

Sell 122

Sell Up-sell Start-ups Customers 122

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Electricity 130

Electricity Represent Niche Campaign 130

SaaStr

MAY 8, 2024

Q: There’s a lot of chatter about the overall buying environment changing because there is no more zero interest. What metrics should we expect in this environment? They were attuned to buying patterns we’ve never seen before and may not see again for another decade or more. Let’s look back at what we used to do.

Quota 90

Quota GTM Price Finance 90

Partners in Excellence

JANUARY 30, 2024

Can I show you what results you might realize…” Sometimes, the product pitches are thinly veiled by a problem: “Is lead/demand gen a problem for you? But unless the prospect is very late in their buying process, product/solution focused prospecting is unlikely to catch their attention. What happens if we do nothing?

Product 95

Product Sell Pitch B2B 95

Partners in Excellence

JANUARY 29, 2024

Let’s imagine we had a game show, a group of CROs and we are giving them the choice to select what’s behind Door # 1 or Door # 2. Our host, Monty Hall, yells, “CROs come on down… ” Then Monty says, “Johnny, tell our contestants what’s behind Door #1 and Door #2!”

GTM 82

GTM Quota Presentation Up-sell 82

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 129

B2B Customers B2C Cold Call 129

Martech

DECEMBER 29, 2023

Relying too heavily on Cyber Week and expecting it to drive value is a mistake. Dig deeper: The martech revolution: Making deeper customer connections in a digital world Before celebrating their week’s worth of booming revenue, brands should evaluate their tactics to prepare marketing campaigns to drive value for the entire next year.

Trust 94

Trust Drivers/motivators Repeat business Campaign 94

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms.

Engineering 99

Engineering Networking Clients Construction 99

Martech

APRIL 4, 2024

What’s missing? What takes email marketers from good to great? Staying on target, keeping your eyes on the prize — however you define it, focus on your email plan and keep distractions at bay to increase your chances of success. Naturally, the company’s needs and obligations figure into the equation.

Strategize 84

Strategize Growth Campaign Legal 84

SaaStr

FEBRUARY 9, 2024

While we use Zapier here at SaaStr and are super familiar with it, for those who don’t use the tool, it’s a workflow automation platform that connects your data sources and apps to help maximize the efficiency of your teams, tools, and processes without relying on a developer team. At the same time?

Go To Market 112

Go To Market Growth GTM Product 112

Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? What’s the best sushi restaurant near here? Sushi Kingdom is a 15-minute drive from here, but they have the most amazing fatty tuna shipped in from Japan.” Sure, the definition of what a “search engine” is will change over time.

User Experience 107

User Experience Niche Service Closing 107

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Your audience isn’t naive to those connections. Your audience relies on them.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

Strategize 135

Strategize Launch Start-ups Engineering 135

Highspot

OCTOBER 31, 2023

By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Here are five tips to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals.

Strategize 72

Strategize CRM Government Closing 72

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

FEBRUARY 8, 2024

We need you to set it up, and figure out how we use it.” We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. But grease corrodes Was it enough to build the pipes and turn a blind eye to what we put in them? Drive more. Google, LinkedIn and Facebook are driving CPC up.

B2B 110

B2B Technology Technology Pipeline 110

Partners in Excellence

JULY 21, 2023

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. And, at least the early signs, don’t show any improvement, but we can do orders of magnitude more of what doesn’t work. I, and others, cite data about customers.

Prospecting 78

Prospecting Customers Cold Call Commission 78

Martech

JANUARY 26, 2024

While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

B2B 111

B2B Customers Appointment Objectives and Key Results 111