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6 unpopular SEO opinions you need to consider

Search Engine Land

Whenever a new change happens, I first try to understand what the search engines are doing and why they’re trying to accomplish it. SEO is real marketing now With every algorithm and change, we move further away from the old days of tricking the search engines and closer to having to do real marketing. They come with risks.

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7 Principles for Your Sales Approach

Iannarino

What is the best sales approach for B2B sales? Is it some seemingly new approach that is really an old pig with touched-up lipstick? Is it "Solutions Selling" or perhaps "Spin Selling?" Challenger?

Sales 300
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Alicia Arnold: Spotlight on the expert

Martech

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. I fell into it by searching for things that were new and always learning. Q: Direct marketing is sometimes associated with direct mail, an old-school traditional medium. It’s kind of old-school and new-school.

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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Acquire them for your new category.

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Why Your Next Lead Is No Better Than the Last

Iannarino

The Gist: New leads are not better than old leads. Recency bias will cause you to believe that a new lead will be easier to convert, even though this isn’t true. Why You Want to Believe a New Lead Is Better. In Pee-wee’s Big Adventure , Pee-wee Herman is briefing his friends on his missing bicycle.

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Website redesign SEO checklist: Retaining and improving SEO

Search Engine Land

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. If retaining and improving your SEO is a priority for your new website, then your first job is to understand how to integrate SEO into your new site from day one. And then this happened: Organic traffic dropped by over 90%.

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Google revamps SEO Starter Guide to focus on a starter audience

Search Engine Land

What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” ” Google also said this new version has “a better focus on a starter audience and the topics we think a person who’s just dipping their toes in SEO should focus on and why.”

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