Martech

SEPTEMBER 18, 2024

.” Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Why we care. The growth in CTV ad revenue assumes that increased viewership makes the investment worthwhile. In 2020, during the most stringent lockdowns, CTV viewing hours were far from their highs.

Growth

SaaStr

OCTOBER 25, 2024

In 2020, we transitioned from a physical selling universe to a virtual selling universe. 6: AI Has No Noticeable Impact on ARR Growth Next question the survey asked of startups was, ‘if you use AI, is your growth rate meaningfully faster than you thought it would be year-over-year?’ at the height of 2022 to 6.7.

Go To Market

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY.

Retail

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle. Processing.

Price

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. These are essential to growth in this modern, fast-paced/low budget era. Chick-fil-A dominates over McDonald’s with average store sales of $9.3

Campaign

SaaStr

JULY 19, 2025

Their Average Growth Rate in Year Before IPO: 63% (excluding prior generation) The Numbers *Top performer from prior generation of SaaS IPOs (2010-2015 era) The SaaS Leaders: 1. Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% Revenue Growth : $289.2M (2019) → $400.3M (2020) IPO Valuation : $8.3

E-commerce

SaaStr

JULY 26, 2025

The problems were clear: Poor churn rates among price-sensitive SMB customers Anemic expansion revenue with limited upsell opportunities Rigid pricing that didn’t scale with customer growth Single-product focus limiting expansion paths By their IPO filing in August 2014, HubSpot had improved to 88.6%

Price

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% prior to 2020. Despite its limitations, TAM can be a helpful metric for investors to assess a company’s growth potential. will increase by approximately 10%.

Campaign

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price

SaaStr

JUNE 22, 2025

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024.

B2B

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. Others will have to accept much lower returns, at least for folks that invested in 2020-early 2022. It’s just time.

Contact

SaaStr

DECEMBER 10, 2024

While CFOs have regained some control post-2020, one thing remains clear: if you don’t have buy-in from the technical developers and engineers actually using your product, you won’t get the deal done.

Engineering

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM

SaaStr

JULY 9, 2025

The AI Bet (2016-2020): Riding the Massive Wave Market Cap Journey: $50B → $323B Here’s where timing met preparation. Key Lesson: The best platforms don’t just serve one vertical—they create horizontal infrastructure that enables entirely new categories of applications.

Growth

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Which markets offer untapped growth potential? The data explosion and its challenges The amount of data created globally is staggering. trillion USB sticks.

Objectives and Key Results

Understanding the Sales Force

JULY 9, 2025

And my colleague, John Pattison, crunched the numbers to come up with 42% back in 2020. Coaching, along with sales process, a consultative approach, an emphasis on pipeline building and accountability cause remarkable sales growth. The data isn’t new either. I first found and wrote about the 27% increase seven years ago!

Pitch

Martech

MAY 8, 2025

Dig deeper: How strategic martech integration drives business growth When integration becomes your straitjacket Some organizations have to learn this the hard way. The company’s carefully crafted integration architecture had hardwired their 2020 organizational structure into the technology. It happens all the time.

Healthcare

Martech

MAY 7, 2025

The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts. More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Martech is evolving in the market and in your stack.

B2C

SaaStr

JUNE 29, 2025

” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022. “By the end of 2020, we hired almost 30 AEs globally.” Every existing customer was a growth opportunity waiting to be unlocked. Today, we call it the revenue operations function.”

Cross-sell

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021.

Growth

Martech

JULY 17, 2025

B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. 11% digital sales growth. Because in a world where trust, loyalty and strategic influence drive growth — your GTM engine may be the company’s most valuable asset. 25% spike in engagement.

GTM

Hubspot

NOVEMBER 19, 2024

If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. However, trend analytics and forecasting can also be completed by sales and marketing teams, growth experts, and product development managers. In 2020, the trend plateaued somewhat.

CRM

Search Engine Land

OCTOBER 1, 2024

Uncover search patterns: Find short-term or long-term patterns for growth in brand search patterns. The leading indicators, or the source of influence, can identify patterns for: Growth. Identify growth patterns (e.g., spikes or upward trends) like seasonality, year-over-year growth or random spikes. Random changes.

Electricity

SaaStr

JULY 6, 2025

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) The Cohort Expansion Phenomenon: Multi-Year Growth Rates Customer cohorts show remarkable durability and growth over time. Here are the hidden gems: 1.

Represent

Salesforce

JUNE 19, 2025

What we’ll cover: Top podcasts for small business owners Salesforce podcasts for your business journey Incorporating business podcasts into your life Top podcasts for small business owners Whether you’re sipping your morning coffee or driving to your next meeting, these podcasts are your go-to companions for growth and inspiration.

Entertainment

Sales Hacker

JULY 11, 2025

Search engines will crawl : Captions Alt text Hashtags Bios Historical posts dating back to January 1, 2020 are eligible for indexing. Why it matters for marketers and growth teams This turns Instagram into a searchable content hub. Growth advisor for early-stage SaaS startups”).

Engineering

SaaStr

JUNE 22, 2025

When COVID-19 decimated business travel in 2020, Navan could have become another casualty. Perhaps most importantly, Navan is on track to achieve profitability in 2025, addressing the market’s newfound emphasis on sustainable unit economics over pure growth. “We are not far from that.”

B2B

Martech

APRIL 17, 2025

“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. annual growth and three times the 5.2% growth in 2023. YoY growth, maintaining its leading 39.8% The revenue growth is three times that of 2023.

Growth

SaaStr

AUGUST 2, 2025

Both companies went public within a year of each other (Asana in September 2020, Monday.com in June 2021), but their growth stories couldn’t be more different at scale. with 30% year-over-year growth, while Asana’s Q1 2026 came in at $187.3M This was followed by sustained triple-digit growth through 2022.

Non-Profits

SaaStr

MAY 22, 2025

It’s about getting “maimed” as innovative AI-first companies eat into your businessnot by destroying you, but by steadily cutting away at your growth. Or Palantir reaccelerating to 39% growth at $3.5B 2020-2021 was an era where we all had to work a bit less hard. scaleall driven by enterprise AI deals.

Growth

SaaStr

OCTOBER 16, 2024

For the first time, Salesforce has fallen to single-digit growth, while MongoDB recently announced they’re seeing more pressure on workflows. A small startup Jason invests in called MangoMint is coming up on $20M ARR with 100% growth for salon spa software. You don’t get a pass on growth for efficiency.

B2B

Sales Hacker

MARCH 25, 2025

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. So like revenue growth, we need to embark on this project.

GTM

SaaStr

OCTOBER 23, 2024

Growth Has Re-Accelerated Fueled by commercial and government contracts, and by AI-related demand in both, Palantir is seeing growth re-accelerate from 2023. Commercial Customers Fueling Growth. Up From Almost None in 2020 to 295 Today. And a true engine of growth. #9. Let’s dig in. Pretty impressive. #2.

Government

Highspot

APRIL 10, 2025

As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e. Youll learn to align goals across departments while you drive business growth. Business professionals and consultants: It’s always good to broaden your skills.

Objectives and Key Results

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. Developer Experience Wins: When developers love using your product, word-of-mouth becomes your primary growth engine. A huge congrats to @RevenueCat to adding $50m at a big valuation increase to its Series C!

Launch

Martech

JUNE 5, 2025

When businesses turn inward to protect their market leader position, they become blind to opportunities for growth that are staring them in the face. Why Goliaths lose and Davids win In early 2020, Skype was still a giant. Then 2020 hit, the world shut down, and suddenly everyone needed a simple, reliable way to work from home.

Strategic partnership

SaaStr

JUNE 30, 2025

Epic Raise, But Epic Growth: $58B Raised, $13B Revenue Run Rate Let’s start with the facts that’ll make your Series A look cute: 2020: $3.5M Revenue Velocity Beats Revenue Efficiency OpenAI prioritized growth speed over unit economics. Here’s what every B2B founder needs to understand about the OpenAI playbook.

Growth