SaaStr

MAY 20, 2020

Old Me, 2020 : It does feel that way. In 2020, that same business will be doing $300m ARR. Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. Old Me, 2020 : There will be other options.

Cross-sell 131

Cross-sell Market share Up-sell Conversion 131

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% In total, search accounted for $88.8 billion of a record $225 billion in U.S. in 2022 , 41.4%

Represent 104

Represent Growth Market share 104

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. In 2020, search ads earned the company more than $100 billion, according to Dischler. What are search ads?

Price 142

Price Meeting Quota Engineering 142

Salesforce

APRIL 28, 2022

This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. The two-year online sales growth rate reached 65% globally in the quarter. Mobile sales data shows room for growth.

Retail 98

Retail Cross-sell Sales Growth 98

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts.

E-commerce 116

E-commerce Healthcare Promote Launch 116

SaaStr

MARCH 31, 2019

Since then, revenue has grown 5x and market cap 10x to an impressive $8.8 Some of the interesting learnings from RingCentral: RingCentral is coming up on $1b in ARR (on track for 2020), still growing 34%. This is pretty darn impressive, and probably more importantly, shows the continued jaw-dropping growth of Cloud.

Growth 100

Growth Closing Market share Start-ups 100

SaaStr

SEPTEMBER 1, 2023

Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share. Shopify is also one of Klaviyo’s largest shareholders and has a deep revenue sharing agreement, so the companies are closely linked.

Retail 113

Retail Market share B2B Campaign 113

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. Just revenue growth. It simplifies things and makes it easier to rally sales, product and marketing. #2 note: a 2020 update of a class 2013 post. Doing sort of kind of the same thing. Just some thoughts.

CRM 124

CRM Gaming Price Presentation 124

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 85

Launch Engineering Gaming Territory 85

SaaStr

FEBRUARY 2, 2021

Here, it seems like Zoom really ran away with it: According to Okta data, “While Zoom had more customers than Webex as of February 2018, Zoom had less active unique users than Webex until March 2020, at which point Zoom’s unique user growth rapidly passed Webex and remained higher.” Sometimes it may not matter.

E-commerce 72

E-commerce Growth Market share Product 72

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging. Just how big is the market size of the fintech industry? billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing.

E-commerce 120

E-commerce B2C Finance Referrals 120

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

MARCH 9, 2023

Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Coronavirus disrupts search, digital ad budgets 2020: With ad spend expected to fall in many sectors, media buyers shared what they were seeing on the ground.

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

SaaStr

JANUARY 3, 2021

— Daniel Peter (@danieljpeter) December 2, 2020. The majority of Slack’s growth is from larger, enterprise accounts where Salesforce is strong. 100k+ deals are the majority of its growth engine. Very high market share alrea dy. But it knows how to lean into a dominant market share.

Market share 69

Market share Growth Price Up-sell 69

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. — Ankith Harathi (@ankithharathi) December 22, 2020. ” .

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

OCTOBER 10, 2018

According to the report , some of these advertisers are reallocating as much as half of the money they previously dedicated to Google search ads, to Amazon: a shift that reflects a few key findings on the growth of Amazon's ad platform in recent months. Amazon is now the third-largest digital ad platform, behind Facebook and Google.

Growth 78

Growth Market share Networking Follow-up 78

Hubspot

MAY 7, 2020

Most companies grew very slowly — in many industries it took decades to gain a foothold or reasonable market share. Like all businesses, startups go through phases of growth that can be defined and evaluated for effectiveness. Creating a Successful Startup in 2020. Name of Company. Website URL or Domain.

Follow-up 97

Follow-up Growth Start-ups Service 97

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Market Share. From Search Marketing Expo ( SMX ).

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

NOVEMBER 18, 2022

If you have a more established set of accounts, go back at least to your 2020 data to analyze: How you reallocated budget then. In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly. What worked in the short and long terms.

CTR 114

CTR Campaign B2B CRM 114

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Hubspot

NOVEMBER 26, 2018

There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth. Whereas Walmart has been identified as having one of the fastest-growing business in the ecommerce landscape, Apple's growth has slowed -- dropping 18% from last year's 26.1%. Source: eMarketer.

Retail 78

Retail B2B Growth Market share 78

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. However, several third-party sources disagreed.

Gambling 84

Gambling Launch Engineering Campaign 84

Hubspot

JANUARY 4, 2021

Natalie Severino , VP, Marketing at Chorus.ai , predicts: "Throughout the many challenges of 2020, revenue teams have been able to weather the storms and thrive by putting the customer at the center of every decision. Because many companies will fall into the trap that there will be a post-2020 'return to normal.' Brand Values.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Salesforce

OCTOBER 12, 2021

“What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Growth isn’t just describing the financial valuation of a business anymore. Short answer: 2020 happened. The CRO is thinking way ahead.

Gaming 98

Gaming Cross-sell Sales Finance 98

Search Engine Land

JANUARY 19, 2023

billion, 26% year-on-year growth. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. 2020: SameSite requirements for cookies: What SEOs and developers need to know by Detlef Johnson 2017: Google AMP carousels are multiplying!

Engineering 88

Engineering Campaign Launch Represent 88

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Broad match can provide additional search coverage and revenue growth when paired with well-crafted bid algorithms.

Campaign 100

Campaign Launch Trust Networking 100

Hubspot

JULY 7, 2020

In 2020, brands are increasingly growing global awareness with international marketing strategies. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. Therefore, traffic growth may be a bit of an uphill battle as you establish an audience.". Navigating International Marketing.

Territory 101

Territory Engineering Presentation Technique 101

Search Engine Land

JANUARY 15, 2023

Google January 2020 core update almost done rolling out. 2020: Google confirmed: “the update is mostly done…” Google Search Console unparsable structured data report data issue. 2020: Some users may have seen a spike in unparsable structured data errors due to an internal Google misconfiguration. search market share.

Real Estate 78

Real Estate E-commerce Retail Engineering 78

Hubspot

APRIL 23, 2020

For example, Growth Marketing Pro built an SEO tool that charges subscribers on a monthly basis and they used Stripe to set this up. In 2019, we saw a steep rise in the use of mobile payment apps , and it may continue through 2020. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share.

Price 101

Price Trust Follow-up Process 101

Search Engine Land

MARCH 2, 2023

Optimization score comes to Google Ads app 2020: Also, Dark mode. Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] 2020: Roughly 90% of adult internet users relied on reviews, but with growing awareness of fraud and manipulation.

Launch 79

Launch Legal Engineering Networking 79

ConversionXL

JANUARY 18, 2022

Product marketers work across the whole organization to continually zero in on the best benefits for customers and build better products in an ever-changing market landscape. Where you focus product marketing will depend on the goals of the company at any given moment. Markets have probably changed since you first opened.

Product 110

Product GTM Construction Launch 110

SBI

DECEMBER 28, 2020

NEWTON, MA – DECEMBER 23, 2020. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. TechTarget, Inc. This acquisition checks all the boxes.

Closing 50

Closing Finance Contract Cross-sell 50

Sales Hacker

MAY 22, 2020

If you’re ready to improve your percentage of closed deals in 2020, stick with me. Sales Accepted Leads are marketing qualified leads (MQLs) — generated through ads, content, or any other type of marketing activities — that have met specific, agreed-upon criteria and are then passed to the sales department for nurturing and closing.

Closing 127

Closing Education Sales Follow-up 127

Miller Heiman Group

MARCH 22, 2019

In our latest white paper, The New Industrial Revolution: Future-Proofing European Manufacturing Sales in the 21st Century we share insights into how manufacturing sales teams can navigate these dramatic transformations and turn themselves into the modern sales organizations that this industry needs. Understand The Team You’re Selling To.

Manufacturing 54

Manufacturing Up-sell Technology Technology 54

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96