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SAP to launch loyalty management solution for retailers

Martech

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S.

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Salesforce unveils integrated ecommerce storefronts

Martech

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.” How do we bring that here?

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How to Launch on Product Hunt for Extra Revenue

Sales Hacker

As a result, we lost 40% in GMV since March 2020, which translates into $85,000 in monthly payments. This happened largely thanks to our launches on Product Hunt, a community to share and discover the next “big things” in tech. If you successfully launch on Product Hunt, you can get new subscribers, partners, and customers.

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20 Stats That Make the Case for Co-Marketing in 2020

Hubspot

Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. HubSpot, 2020 ).

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The 2020 State of Conversion Optimization Report

ConversionXL

What were some of the biggest challenges in 2020? With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. We can’t say that in 2020. Conclusion.