SAP to launch loyalty management solution for retailers
Martech
JANUARY 9, 2025
Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S.
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