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Listen….Still Listen

Sales Pop!

Back in 2020, I wrote an article on which I’m now doing an update based on fresh information that I’ve collected. So, hundreds of sales professionals from across the globe representing different verticals, roles and customer bases responded. First, some background. Evidently, the flock took it seriously. Listen to understand.

Technique 246
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). based companies represent 41% of non-local sponsors in Paris. For that Olympics, 86% of the sponsors were Japanese brands.

Sports 120
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If I could double your email revenue, would you listen to me?

Martech

of total revenue, down from a high of 11% in 2020 and 9.1% Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. The average marketing budget is 7.7%

Promote 129
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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Between 2014 and 2020, Zoom rapidly expanded its product portfolio, adding features like Zoom Rooms, Zoom Phone, and multiple add-on packages.

Price 109
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The Sheer Momentum You Need For an Enduring IPO in SaaS: 63% Average Growth

SaaStr

Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% Revenue Growth : $289.2M (2019) → $400.3M (2020) IPO Valuation : $8.3 million in 2020, representing 38% year-over-year growth in the year before its IPO. Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% million in 2019 to $400.3

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

When COVID-19 decimated business travel in 2020, Navan could have become another casualty. Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. The company’s journey reflects the broader transformation of enterprise software during the pandemic era. volume $91.5B

B2B 75