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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This is where the Pareto principle can become a powerful strategic tool for you and your team.

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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

I needed a solution to help my team move faster towards a strategic goal. For this report, we analyzed 12,282 sales opportunities from 2020 and looked specifically at video — how it’s used and its connection to win rates across SMB and enterprise sales cycles. Follow me to read upcoming research. What did we learn? Here’s how.

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Why brands must bridge the knowledge gap in AI adoption

Martech

A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Research has shown that AI utilization can improve both internal productivity and customer satisfaction.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Sales Hacker Success Summit: Level Up for 2020. Sales Consulting & Strategic Selling Programs. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. Ryan Staley – VP of Strategic Accounts, FlexTG. Top Sales Hacks That Will Give You An Edge in 2020.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The numbers validated this quickly: 2018: 100 apps, $1M tracked revenue 2020: Series A at $15M 2021: 6,000+ apps, $1B+ tracked revenue, Series B at $300M valuation SaaStr Fund’s bet wasn’t just on the founders or the technologyit was on the inevitable shift toward subscription-first mobile business models.

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Integration isn’t a martech problem, it’s an organizational one

Martech

” That transforms integration from a technical exercise to a strategic imperative. Dig deeper: How strategic martech integration drives business growth When integration becomes your straitjacket Some organizations have to learn this the hard way. Instead of asking “How do we connect these systems?”

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If I could double your email revenue, would you listen to me?

Martech

of total revenue, down from a high of 11% in 2020 and 9.1% Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

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