Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. What NetSpring brings. It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc.

Launch

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. Advertisers have limited control over where ads appear.

Retail

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

Price

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

Engineering

SaaStr

MAY 1, 2025

Now … now … there’s a big caveat: When a product has >massive< market pull, everyone closes more. So yes, in the Boom Times of 2021, it really did seem like anyone could close. When the product basically sells itself, almost anyone can close a deal.

Closing

SaaStr

JULY 17, 2025

The Peak Era (2020-2021): Snowflake: 124% → 106% Shopify: 86% → 57% Twilio: 55% → 61% Okta: 43% → 56% The Reality Check (2025 Q1): Shopify: 27% (still crushing it) Snowflake: 26% (remarkably consistent) Twilio: 12% (the comeback kid) Okta: 12% (steady profitability focus) What “The Great Flattening” Actually Means 1.

Growth

Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

CTR

Hubspot

JULY 31, 2024

In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. But over the past several years, digital checkout for B2B has seen an explosion in growth.

B2B

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Click to enlarge.

Lead generation

SaaStr

FEBRUARY 3, 2025

There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. And be honest — is your product much, much better today than 24 months ago? And all the leaders in SaaS are leaning in on AI, from Salesforce to Asana to HubSpot to ServiceNow and more. To raise prices even more?

Price

SaaStr

JUNE 22, 2025

The survey reveals we’re returning to “pre-pandemic levels”, we’re normalizing after the artificial highs of 2021-2022. The takeaway: Stop chasing the unsustainable growth rates of 2021-2022. The companies that keep chasing 2021-style metrics? Those days are over, and frankly, that’s healthy.

B2B

SaaStr

MAY 7, 2025

Growth Has Reaccelerated, Though Still Far Below Its 2021 Peak 12 months ago, Twilio was growing revenue at 7% year-over-year. 2018-2021 was so, so different: 4. Twilio slowly re-accelerating: – $4.8B Today, DBNER is up to 107%, with Communications at 108% and Segment dropping to 94%.

Non-Profits

SaaStr

OCTOBER 23, 2024

“I will go into any roadmap discussion and I will be talking about the product. At scale, BILL’s TAM expands because of its ability to add more products and services into financial operations. TAM is customers and products, so if you can grow both, that’s great. “It does start at the top,” René explained.

Customers

SaaStr

JUNE 28, 2025

That’s the sweet spot where you’ve proven some level of product-market fit and initial traction. In 2021, all of SaaS was sort of hot, as long as the growth was strong. But here are some general guidelines: ARR (Annual Recurring Revenue) : Most SaaS companies raising a Series A are doing between $1M and $2.5M

Growth

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. If these products aren’t what they want, they refine the search by selecting specific features.

Retail

SaaStr

JULY 4, 2025

The Numbers Tell the Story: Monday.com Q1 2025 : 30% growth, $282M revenue Asana 2024 : Single-digit growth, struggling with churn Mostly Same Product Category, Mostly Different Customers Both companies build “work management” software. ” The Lesson : In 2025, customer composition matters more than product features.

E-commerce

SaaStr

OCTOBER 16, 2024

Working Hard to Add $100m ARR From New Products It’s early here, though. Another reminded on how important it is to properly sequence going more and more multi-product. #3. of revenue in 2021 to 15.7% A reminder not to abandon the bottom of the market even as you go more and more enterprise. #2.

Non-Profits

Hubspot

SEPTEMBER 4, 2024

Dedicated CRMs Drive Higher Productivity Gains A CRM lets you automate repetitive day-to-day tasks, such as lead assignment, task reminders, data enrichment, and reporting. Extensive Integration Capabilities According to a 2021 report from software company Qatalog , workers lose up to 5 hours weekly toggling between apps to find information.

CRM

SaaStr

FEBRUARY 7, 2025

As fast and as furious as 2021. #2. Those still basically selling the same products as in 2021 are falling far behind. #7. Its not 2021 Easy for anyone outside of the hottest AI fueled start-ups. And if you havent recovered from it, its time to be honest. Venture Capital is Back. HyperGrowth is Back. But so what?

Legal

Salesforce

MAY 8, 2025

With a small but mighty engineering and product team, Shoe Carnival needs flexibility, operational efficiency, and minimal technical debt. We caught up with Ned Moore , Head of Ecommerce Product, Engineering, & UX Design at Shoe Carnival, to learn more about the migration and its success so far. We acquired Shoe Station in 2021.

UX

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! 26% for the year 126% NRR It’s not 2021. Snowflake had a strong Q4, with product revenue coming in at $943 million, up 28% year-over-year. No, it’s 2025.

Contract

SaaStr

JANUARY 10, 2025

At SaaStr Annual’s AI Summit , we gathered an all-star panel of product leaders who have built some of the most widely-used AI features in production today. Each leader started by sharing their unique perspective on how they approached adding AI into their SaaS products: How GitHub Built an AI Copilot to 1.8M

Product

SaaStr

JUNE 29, 2025

Pivoted Fast When Product-Market Fit Was a Mirage The Brutal Truth : “Everyone loves the idea, but everyone hates the product. No one wants to use our product for two weeks.” ” The Impact : Without RevOps, productivity per AE plummeted. Onboarding became “very inefficient.”

Cross-sell

SaaStr

MAY 16, 2025

For founders: If you’ve built a B-tier startup that could get funded in 2021 but can’t today, that’s just market reality. Marketing and AI: What CMOs Are Really Buying Products like Clay are winning because they’re solving an existential threat for CMOs. The bar has gone up.

Strategic partnership

SaaStr

AUGUST 4, 2025

Not Brand or “Product Marketing” Not Until You Are At $10m-$20m+ ARR At Least. Not Product, Brand, or Corporate Marketing. You just can’t afford to run the 2021 playbook today unless you are growing at epic rates. A little help from some cost-effective agencies is fine and good. But a whole team?

Start-ups

SaaStr

AUGUST 1, 2025

Customer Site Visits Are Your Secret Weapon : In an age of Zoom and AI efficiency tools, Ross mandates that every new hire – from SDRs to C-suite – must learn the product, industry, and customer by spending time on-site. I know if you guys do anymore, the product’s just going to get more expensive.

Non-Profits

Sales Hacker

AUGUST 11, 2025

Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. Watch: [link] 06:25 — The undeniable product-market fit that convinced Stevie to join Vanta. It was super clear.

GTM

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. GTM continues to weigh on founders, and has increased every year since 2021. Feeling that AI FOMO? You’re not alone.

GTM

SaaStr

JUNE 9, 2025

The combination of AI excitement, economic stability, and pent-up demand from years of IPO drought has created conditions we haven’t seen since 2021. But here’s the thing: unlike 2021’s “everything rally,” this market appears more discerning.

B2B

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. What product messaging and positioning is driving audience interest? What publications should I use to test product positioning for a new go-to-market strategy? Almost everyone has.

Electricity

SaaStr

JULY 6, 2025

Figma has successfully expanded beyond its designer origins to become the collaborative workspace for entire product teams, validating their thesis that design is everyone’s job. The 2021 and 2022 cohorts maintain 31% and 22% CAGRs respectively, showing sustainable expansion patterns across multiple vintage years.

Represent

SaaStr

JULY 29, 2025

A company finds product-market fit, revenue takes off, and then… the wheels start to wobble. The Traditional SaaS Scaling Trap Most B2B leaders fall into what I call the “efficiency death spiral”: Year 1-2: Product-market fit achieved, early customers acquired cheaply through founder networks and word-of-mouth.

B2B

SaaStr

AUGUST 2, 2025

Both companies went public within a year of each other (Asana in September 2020, Monday.com in June 2021), but their growth stories couldn’t be more different at scale. In the increasingly crowded work management software space, two platforms have emerged as clear category leaders: Asana and Monday.com.

Non-Profits

SaaStr

JULY 15, 2025

The companies succeeding with AI support are treating it like a product development project, not a simple tool deployment. Bottom Line: If you have marketing managers who are primarily executing at a 2021 pace rather than leveraging AI to triple their output, AI can probably do their jobs better.

B2B

SaaStr

MAY 22, 2025

You’d build a product, add a couple features annually, make quarterly releases, and if you hit $10M ARR with 110-120% net retention, your ticket was pretty much punched to $100m+ ARR and beyond. 2020-2021 was an era where we all had to work a bit less hard. Products were static, demand was insatiable.

Growth

Martech

JULY 31, 2025

Slack memberships among B2B buyers jumped 80% from 2021 to 2024. Product shipped features no one saw. Three KPIs, three decks, one confused buyer. Now: AI agents mine Slack threads, flag intent on G2 and ghostwrite outreach. But even with sharper signals, customer value still lands unevenly — and the buyer remains elusive.

GTM

Salesforce

JANUARY 15, 2025

But with this growing reliance comes a rising risk: global data breaches surged 156% between 2021 and 2023, with the average breach costing $4.45 Data masking offers the answer, securing non-production environments like sandboxes while ensuring compliance and effectiveness. million in 2023. AI innovation or security?

Government