SaaStr

JULY 19, 2025

Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% million in 2020, representing 38% year-over-year growth in the year before its IPO. Samsara (IPO: December 2021) Pre-IPO Year Growth Rate: 108% Revenue Growth : $119.9M (fiscal 2020) → $249.9M (fiscal 2021) IPO Valuation : $11.6 million in 2019 to $400.3

E-commerce

Hubspot

SEPTEMBER 4, 2024

Automatically assign leads based on predefined criteria to sales representatives. Enables Personalized Customer Experiences According to a 2021 study by McKinsey & Company, 71% of customers demand personalization, and 76% get frustrated when it doesn’t happen. Lead assignment. Task reminders.

CRM

Sales Hacker

NOVEMBER 29, 2024

A common misconception is that the name is representative of the type of software we invest in. GTM continues to weigh on founders, and has increased every year since 2021. Sales Development Representative (SDR II) at UserEvidence (Hybrid – Jackson Hole/Denver/Nashville/DC) See more top GTM jobs on the GTMfund Job Board.

GTM

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. The decision to sell your company represents one of the most consequential choices a founder will make. Think carefully before selling what might become your legacy.

Sell

Salesforce

MAY 8, 2025

We acquired Shoe Station in 2021. By 2027, we expect it to represent 51% of our store fleet. Q: What tangible business results has this all translated into? How does the technology help move your brand forward? Shoe Carnival is a multi-site, multi-brand, multi-domain business. Then we acquired Rogan Shoes in 2024.

UX

SaaStr

FEBRUARY 21, 2025

The company went public in May 2021, marking a significant milestone in Couremanche’s journey as a founder. Record-Breaking IPO When Procore went public in May 2021, it was one of the largest and most successful IPOs in construction technology history. The company’s initial public offering raised approximately $634.5

Construction

SaaStr

JULY 6, 2025

The 2021 and 2022 cohorts maintain 31% and 22% CAGRs respectively, showing sustainable expansion patterns across multiple vintage years. The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025. The 80/20 Rule on Steroids: Just 2.5%

Represent

SaaStr

AUGUST 1, 2025

This SaaStr Annual deep-dive represents a full-circle moment between two Cal Bears who took different paths but remained connected through one of the most successful vertical SaaS stories ever told. Ross learned that sustainable businesses need profitability discipline from earlier stages, not just growth-at-all-costs mentality.

Non-Profits

SaaStr

JUNE 22, 2025

Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021. Navan represents something different: a mainstream B2B software company with enterprise clients and subscription revenue models that institutional investors understand. The IPO market has been … on fire in 2025.

B2B

SaaStr

AUGUST 2, 2025

Both companies went public within a year of each other (Asana in September 2020, Monday.com in June 2021), but their growth stories couldn’t be more different at scale. This represents an 8-year CAGR of approximately 79% since 2017. While impressive, this represents an 8-year CAGR of approximately 51% since 2017.

Non-Profits

SaaStr

JUNE 29, 2025

After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. commercial revenue grew from ~$150M in Q1 2021 to $254M in Q1 2025—a 69% increase over four years, but with accelerating momentum. Then came the long slide down. Growth has since fallen to single digits.

Growth

SaaStr

MAY 23, 2025

The numbers validated this quickly: 2018: 100 apps, $1M tracked revenue 2020: Series A at $15M 2021: 6,000+ apps, $1B+ tracked revenue, Series B at $300M valuation SaaStr Fund’s bet wasn’t just on the founders or the technologyit was on the inevitable shift toward subscription-first mobile business models.

Launch

Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. Instead of leaving critical brand moments to chance, GEO ensures that AI systems represent your brand accurately and authentically. This means that the quality and authority of your digital content directly influence how AI represents your brand.

Engineering

SaaStr

JUNE 28, 2025

But a very different one from the 2021 wave: Deal volume is surging : 2025 has been a “green light” year for IPOs, with 52 new U.S. 21 billion 2021 valuation, $1.6B+ revenue Navan (formerly TripActions) – Corporate travel and expense management, confidentially filed June 2025. IPOs priced so far—up 62.5%

Profit margin

SaaStr

JULY 1, 2025

This Isn’t 2021 “Fast” (That Was Just Demand) Remember 2021? But here’s the thing: 2021 wasn’t actually fast innovation. Even with that IPO-a-day pace, most 2021 IPOs were just riding the demand wave. We’ve gone from 17% median revenue growth in 2021 to just 9% today.

Non-Profits

SaaStr

JUNE 10, 2025

The Valuation Gap : There’s a massive disconnect between what PE firms think their assets are worth (based on 2021 valuations) and what buyers are willing to pay today. ” They didn’t get caught up in the 2021 frenzy of paying astronomical multiples for growth stories with no clear path to profitability.

B2B

SaaStr

JUNE 25, 2025

Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x exit represents a 37.5% discount from its 2021 peak valuation of $4B. But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x

Drivers/motivators

SaaStr

JULY 10, 2025

VC Fund That 4X’d in Two Years—Then Got Acquired by Meta The Strategic Implications This wasn’t just an acqui-hire; it represents Meta’s systematic approach to building an “AI talent magnet.” Despite this stellar performance, Meta’s offer was compelling enough to walk away from an additional $1.5

Strategize

Hubspot

DECEMBER 18, 2024

The second use of AI is something McDonald's has recently walked back since launching the service in 2021. Although McDonalds representatives say there have been successes to date, they are now exploring voice ordering solutions more broadly. McDonalds has been testing drive-thru voice AI for the last few years.

E-commerce

SaaStr

MARCH 18, 2025

Colin joined Wiz in February 2021 when the company was near zero revenue. A Philadelphia native, Colin started his professional career as a Business Development Representative (BDR) 14 years ago and worked his way up to his current role as CRO.

GTM

SaaStr

JUNE 8, 2025

” Companies that couldn’t go public at inflated 2021 valuations are finding realistic pricing that works for public investors. This represents a fundamental shift in how early-stage companies are valued. What this means for SaaS founders : The IPO window is open if you have real business fundamentals.

B2B

SaaStr

JULY 10, 2025

Olo’s “fewer but bigger” customers represent a smaller percentage of the total addressable market but generated superior unit economics – until Toast’s scale advantages kicked in. larger revenue base by 2025. margin) Net Income: $11.8M

Strategize

SaaStr

JUNE 11, 2025

Put that in context: if deals were distributed perfectly evenly across 12 months, each month would represent 8.33% of annual volume. of deals (essentially average) Combined, these four months represent 34.6% July 2021 hit 9.0% According to the data, July accounts for an average of 8.4% of all deals across the seven-year period.

Strategic planning

SaaStr

FEBRUARY 12, 2025

Under his product leadership, Procore has grown exponentially, went public in 2021, and recently crossed the coveted $1B ARR milestone. The Evolution of Vertical SaaS The shift from horizontal to vertical SaaS solutions represents a fundamental change in how enterprises buy and implement software.

Construction

SaaStr

JUNE 4, 2025

The 2021 fintech hype is mostly overpublic markets now reward fundamentals. For B2B founders: any dependency that represents >50% of your business (infrastructure, distribution channel, integration partner) creates existential risk that investors will heavily discount in valuations. #9. Hit Profitability to IPO Chime hit $1.67

Non-Profits

SaaStr

JULY 22, 2025

Revenue Velocity Canva, which is now valued at $40 billion, added $157 million in value daily since its prior funding in April 2021. From fintech startups like Stripe and Revolut to AI leaders like OpenAI, these companies represent the pinnacle of startup success.

Represent

SaaStr

JULY 28, 2025

This structure actually makes the deal look even more reasonable: Upfront payment of ~$905M on projected 2025 revenue = ~14x multiple Full payment only if they hit the 80% growth target in 2026 If they achieve $115M+ in 2026 revenue, the full $955M represents just 8.3x The company built real enterprise value and got paid accordingly.

Territory

SaaStr

MARCH 18, 2025

This represents an under-recognized opportunity for B2B AI startups focusing on compliance, risk management, and administrative controls. The bar has risen significantly from the “growth at all costs” mindset of 2021-2022. Large enterprises have an immediate need for governance solutions to handle AI at scale.

Growth

SaaStr

MAY 21, 2025

Adjusted Free Cash Flow Margins Have Nearly Doubled Palantir reported adjusted free cash flow of $370 million in Q1 2025, representing a 42% margin. Epic Acceleration At Scale While many today are decelerating from 2021 growth rates, Palantir is … re-accelerating. The company now sits on $5.4

Profit margin

SaaStr

AUGUST 6, 2025

How a B2B2C health platform achieved the Rule of 78 (55% growth + 23% FCF margin) with best-in-class retention metrics Hinge Health represents one of the standout IPOs from 2025’s resurgent tech offering market, which has seen 80% more IPOs than 2024 as of this writing, including blockbusters like Figma ($1.2B

Non-Profits

Sales Hacker

DECEMBER 6, 2024

The green bar represents net job arrivals, while the red bars represent net job departures. CEOs making these hires consistently highlight that specialization has become a key priority since 2021. Positions that might have been branded simply as Customer Success through 2021 now carry a broader range of titles.

GTM

SaaStr

AUGUST 3, 2025

billion on day one represents one of the most successful tech IPOs in years, outperforming most major offerings since 2020 in terms of both fundamentals and market reception. The Broader IPO Market Context 2020-2021: The Everything Bubble 2021 saw a record 1,035 IPOs, with 155 U.S. TL;DR: Figma’s $1.2 billion IPO at a $19.3

Price

SaaStr

MAY 31, 2025

A $500M Loss Barely Registers at Top-Tier Funds When Insight Partners lost its share of half a billion dollars on Builder.ai, it represented just 1% of their $12B fund. Companies like Hinge Health and MNTN that recently went public represent this new standard substantial revenue, strong growth metrics, and compelling unit economics.

B2B

SaaStr

JULY 27, 2025

valuation – The SMB favorite Combined, ADP and Paychex command $188B in market value , while the three newer players represent $38.7B Public comparables like TriNet are down 17% on payroll and Bill.com is down 52% on SMB back office since Gusto’s 2021 funding round. This isn’t a zero-sum game.

Profit margin

Sales Hacker

JUNE 13, 2025

In 2021, capital was abundant, valuations were soaring, and venture moved fast. The bar is higher, but so are the stakes “This isn’t 2021. This is visible in two places: Startup formation is down – just 40% of 2021’s peak, according to AngelList. Founders raised rounds in days. 2025 is a different world.

GTM

SaaStr

AUGUST 2, 2025

Bottom Line Up Front: Applying Figma’s current revenue multiple to Canva’s superior scale, Canva could realistically target an IPO valuation between $195-210 billion , representing a 65-70x revenue multiple similar to Figma’s post-IPO trading multiple. billion valuation. revenue (market cap of $56.3B ÷ $821M revenue).

Represent

Sales Pop!

JUNE 28, 2021

Represents a screen or board where employees can see the results of their work. The post Automated Sales Tools To Use In 2021 appeared first on SalesPOP! It lists the tasks that the employee performs during the day by the minute. Such a “board” is also an indirect tool to increase turnover.

Niche