Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” A Deloitte article from 2021 makes this point well. Ads are the most convenient way to fund such a system, so advertising technology ruled the web.

Trust

Salesforce

MAY 8, 2025

And thats okay because we see technology as an enabling function, not our primary skill. How does the technology help move your brand forward? We acquired Shoe Station in 2021. To state it simply: This one was different because we didnt focus on the technology we focused on the business outcomes.

UX

SaaStr

JUNE 2, 2025

Run your most critical, AI-powered apps on pic.twitter.com/M6tdOd2uQV — sridhar (@RamaswmySridhar) June 2, 2025 Databricks Neon Deal value: ~$1 billion Neon has more than 18,000 customers Founded in 2021, raised $129.6

Government

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Different buyers value different aspects of your business – some want your technology, others your team or customer base.

Sell

SaaStr

FEBRUARY 21, 2025

Early Career Before founding Procore, Couremanche worked in both the construction and technology sectors. This dual experience gave him unique insight into how technology could transform traditional construction management practices. million, demonstrating the market’s confidence in construction technology solutions.

Construction

SaaStr

JULY 19, 2025

Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% The company went public during the pandemic recovery when construction technology adoption accelerated. Revenue Growth : $289.2M (2019) → $400.3M (2020) IPO Valuation : $8.3

E-commerce

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Technology as a solution, not an obstacle Metas concerns about false positives in fact-checking mirror challenges email marketers faced in the past. Dig deeper: U.S. Their approaches offer potential lessons for Meta and others.

Legal

Sales Hacker

NOVEMBER 29, 2024

GTM continues to weigh on founders, and has increased every year since 2021. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution.

GTM

SaaStr

JUNE 9, 2025

The combination of AI excitement, economic stability, and pent-up demand from years of IPO drought has created conditions we haven’t seen since 2021. But here’s the thing: unlike 2021’s “everything rally,” this market appears more discerning.

B2B

Salesforce

MARCH 28, 2025

A Journey of Excellence Before joining Salesforce in 2021, Niebles had a distinguished career at Stanford University. From 2015 to 2021, he served as a Senior Research Scientist at the Stanford Artificial Intelligence Laboratory and as an Associate Research Director at the Stanford-Toyota Center for AI Research.

X-functional

Search Engine Land

OCTOBER 1, 2024

Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. Bonus You may want to use the PEST (political, economic, social, technological) model to identify major market factors that could contribute to these growth patterns. Export the full list of publications to be uploaded to ChatGPT for analysis.

Electricity

SaaStr

JUNE 22, 2025

Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021. Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. The IPO market has been … on fire in 2025. No “classic” B2B leader has IPO’d yet in this wave.

B2B

SaaStr

JULY 15, 2025

The technology is there, the results are proven, and the ROI is undeniable. Bottom Line: If you have marketing managers who are primarily executing at a 2021 pace rather than leveraging AI to triple their output, AI can probably do their jobs better.

B2B

SaaStr

MAY 22, 2025

Every enterprise is trying to consolidate vendors (reducing total apps after 2021’s buying spree) This tension creates both danger and opportunity. 2020-2021 was an era where we all had to work a bit less hard. Customers want fewer vendors BUT they’ll make exceptions for true innovation.

Growth

SaaStr

JANUARY 2, 2025

In 2021, everyone bought 100 new sales and revenue apps to keep the sales engine humming, along with large investments on the human side of RevOps, Customer Success, and more. 2021 was peak Gong-Salesforce-Outreach-ZoomInfo etc. Great tools that let a human, at least in theory, do their job more efficiently with technology.

Up-sell

SaaStr

JUNE 29, 2025

This isn’t just a comeback story—it’s a masterclass in how enterprise software companies can reinvent themselves when new technological waves create fresh demand for their core capabilities. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021.

Growth

Understanding the Sales Force

MAY 23, 2025

Sales Technology – the degree to which a salesperson has mastered CRM, LinkedIn and Video Conferencing The top salespeople got worse in more competencies than those in which they improved. In fact, in 2021, I wrote an article about why we should blow up the BDR role. It doesnt appear so.

Appointment

SaaStr

JANUARY 10, 2025

The speakers included Mario Rodriguez, Chief Product Officer at GitHub at GitHub, Diego Zaks, VP of Design at Ramp, Dane Knecht, SVP of Emerging Technologies at Cloudflare, and Vincent van der Meulen, Design Engineer at Figma, and Dani Grant, CEO at Jam.dev. Its founders and many of the current leadership team all started as developers.

Product

Sales Hacker

JULY 1, 2025

The world was sort of recovering from this VC hangover of 2021 and 2022 where the market had gotten, had gotten really exorbitant, and things were really easy to sell. When we started unifying early 2023, we saw just this huge crescendo of the old way of the world no longer working right? All of a sudden we’re course correcting in 2023.

GTM

Sales Hacker

MAY 13, 2025

And I think what we’ve seen with technological shifts is that it’s always a huge changer of jobs. It’s been really interesting, I think things started going a little squirrely in software in 2022 maybe late 2021, but there was like a 20 year nirvana like environment that, that preceded that.

GTM

Sales Hacker

JUNE 10, 2025

In 2021, right? Like people are, it’s the same stuff over and over again, and there’s gonna be like technology unlocks that are gonna, it’s similar to the way, you know, Uber couldn’t have existed. Like that is telling, um, for sure. And then AI is, is a really interestingly changing the market. Share it here.

GTM

SaaStr

JULY 1, 2025

This Isn’t 2021 “Fast” (That Was Just Demand) Remember 2021? But here’s the thing: 2021 wasn’t actually fast innovation. Even with that IPO-a-day pace, most 2021 IPOs were just riding the demand wave. We’ve gone from 17% median revenue growth in 2021 to just 9% today.

Non-Profits

SaaStr

JUNE 28, 2025

But a very different one from the 2021 wave: Deal volume is surging : 2025 has been a “green light” year for IPOs, with 52 new U.S. 21 billion 2021 valuation, $1.6B+ revenue Navan (formerly TripActions) – Corporate travel and expense management, confidentially filed June 2025. IPOs priced so far—up 62.5%

Profit margin

Hubspot

DECEMBER 18, 2024

Challenges of AI and Franchising Below, I share insights from a franchise organization and AI experts who work with franchises to implement the technology. Conlon explains that this required a lot of manual analysis and reconfiguring the in-house technology ecosystem, which had both financial and resource implications.

E-commerce

SaaStr

JUNE 25, 2025

Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x discount from its 2021 peak valuation of $4B. But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x exit represents a 37.5%

Drivers/motivators

SaaStr

JULY 10, 2025

” The AI talent war will separate winners from losers more brutally than any previous technology cycle. ” Market dynamics now favor extreme concentration of success, making early leads nearly insurmountable.

Strategize

Martech

APRIL 17, 2025

year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. Digital advertising continues to thrive, reaching a record $258.6

Growth

SaaStr

JUNE 8, 2025

What Actually Matters: The Uncomfortable Truth About Impact The conversation took a philosophical turn when discussing what companies actually “matter” in the grand scheme of technological progress. Sam Lessin argues with Jason and the group about how meaninful SaaS is.

B2B

Sales Hacker

JULY 8, 2025

And so I joined Salesforce in beginning of February 2021. And, as you know, six weeks later, the entire world was on Zoom, like we’re all remote. So that was an interesting process and I think Salesforce I you know I love the company working there, but I think it’s a very different environment.

GTM

SaaStr

JULY 10, 2025

The Core Strategic Divergence The fundamental difference between Olo and Toast isn’t just about technology – it’s about market segmentation philosophy that has created two entirely different business models with dramatically different outcomes. larger revenue base by 2025. margin) Net Income: $11.8M

Strategize

SaaStr

FEBRUARY 12, 2025

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.

Construction

SaaStr

MARCH 18, 2025

To build a successful AI company in 2024 and beyond, you need: More substantial tech depth Proprietary technology advantages A clear path to production use cases Navigating the “False Indication of Interest” AI founders face a unique challenge: the “false indication of interest” phenomenon.

Growth

SaaStr

JULY 28, 2025

The timing is crucial: Eurazeo led that Series C in June 2024 when Cognigy likely had around $25-30 million in ARR. Founded : 2023 by ex-Salesforce CEO Bret Taylor and ex-Google exec Clay Bavor Growth : From $1B to $4.5B valuation in under a year Decagon AI: $1.5 Billion Latest Round (June 2025) : $131M Series C at $1.5B

Territory

SaaStr

MAY 23, 2025

But you better be prepared for a haircut if you raised at frothy valuations in 2021-2022. The Bottom Line: Survival Strategies for 2025+2026 We’re in the middle of the biggest technology shift since the internet, combined with the most competitive funding environment in a decade. A fund returner is simply not enough.

Legal

SaaStr

JULY 22, 2025

Revenue Velocity Canva, which is now valued at $40 billion, added $157 million in value daily since its prior funding in April 2021. They’re not just growing revenue—they’re building sustainable competitive moats.

Represent

SaaStr

MAY 19, 2025

When I talk to founders who launched in 2020 or 2021, I hear the same anxiety: “Are we already legacy?” Folks that can only work at the 2021 pace with the 2021 playbook may … need to find a new home. VCs especially are obsessed with AI-native startups. The market has fundamentally shifted. A skunkworks team?

Start-ups

Martech

MAY 27, 2025

Informatica was taken private in 2015 and went public again in 2021. The deal is Salesforce’s largest since it bought Slack in 2021 for $28 billion. Salesforce was one of several other companies trying to buy Informatica. Email: See terms.

Government