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3 Themes Surface in the 2021 Hype Cycle for Emerging Technologies

Smarter With Gartner

Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises. NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years.

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Record growth for CDPs in 2021

Martech

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Growth 112
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Highspot Ranked a Fastest Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Highspot

Global customer adoption, product innovation and category momentum drive strong growth that earned placement for third consecutive year. 17, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced it ranked No. Earned National Recognition for Company Growth and Culture.

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Dreamforce Guide 2021: Everything You Need to Know

Veloxy

The best part about Dreamforce 2021 is that it’s absolutely free for you to attend and will be streamed live for all to see. Your Dreamforce 2021 Guide. Over 100 hours of Dreamforce 2021 content will be recorded and hosted on-demand after the event. So… what’s happening at Dreamforce 2021? I: Learning.

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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

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How Unicorn Companies Maintain Their Growth Momentum

Force Management

During 2021 alone, 537 new Unicorns were minted. Most have great timing with a disruptive idea, scalable technology and a relationship with investors marked by two-way trust. But once they've reached the coveted Unicorn status, how do companies maintain performance and continue their steep growth trajectory?

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2022’s strong digital ad revenue growth unlikely to continue

Martech

Digital advertising revenue growth slowed to 10.8% This is a significant drop from 2021’s record 35% gain, but still a healthy gain. Having near 11% growth and all those impediments? That may be a bigger accomplishment than 2021’s gaudy numbers. Display shows growth. in 2021 to 2.8% Why we care. billion.

Growth 97