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Your SaaS New Year’s Resolutions for 2025

SaaStr

And yet, many are still struggling to get over the Crash of 2022. Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? The best grow faster than ever.

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The SEO impact of interstitials, before and after

Search Engine Land

The client launched a mobile and desktop pop-up for all United States visitors. The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Before the launch of the pop-up, the website averaged a 3-second load time.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

In 2022, American Eagle drafted her to join them in the metaverse.) Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? Use this to identify potential trends in messaging or product launches.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. They sell my pastries, I promote their coffee beans, and suddenly, were both growing. Editor's Note: This blog was originally published in December 2022 and has been updated for comprehensiveness. Retailers banding together to break into a new market.

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How to Make Brands and Influence People

Sales Pop!

The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! billion in 2022, a growth of more than 860% since 2016. The market itself was estimated at $16.4 billion in 2023.

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