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China leads the world in generative AI use

Martech

Strategic deployment. China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. “At SAS, we’ve been talking about AI and the different kinds of AI techniques long before generative AI kind of hit the scene,” agreed Moran.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

The upcoming subsections delve into the nitty-gritty of subject line strategies, personalization techniques, and call-to-action essentials, facilitating the creation of distinctive InMails that yield results. Personalization Techniques Personalization is key to crafting effective LinkedIn InMail messages that resonate with the recipient.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Traditional SEO techniques often lay the essential groundwork for GEO, and when combined, they can create a powerful digital marketing strategy that maximizes your online presence. Nevertheless, it provides a valuable starting point.

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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Utilize Strategic Linking Integrate relevant product-page links and CTAs within your content, but do so in a way that feels natural and unobtrusive. Sure, some of these ideas are nothing new. Tell a story.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. It’s a strategic, purposeful part of your overall marketing strategy. Increasingly, B2B marketers are seeing social as a vital part of their strategy.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

Here’s everything you need to know for today, 2023, and into the future! You will need to break all accounts into three tiers: Strategic – your top-value accounts that should use a sales-led, marketing-supported approach that provides one-on-one engagement. What does a successful account based selling strategy include?

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