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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

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67% of marketers say lack of training is primary barrier to AI adoption

Martech

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. The number of people who “couldn’t live without AI,” jumped from 6% in 2023 to 15% today.

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How wisdom makes AI more effective in marketing

Martech

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. This underscores the potential risks and benefits that AI presents to society.

Consult 132
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AI fuels investment surge in Q2 amid slowdown in new products

Martech

We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). Investment in martech companies was spread across 35 categories and significantly increased from $699 million in Q4 2023 to $1.8

Product 117
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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 118
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. October 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?