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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

How it helps you Sales, marketing and service teams can safely manage sensitive data, creating a comprehensive and unified customer profile to improve operational efficiency and customer interactions. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update revolutionizes sales outreach by prioritizing manual follow-ups only for engaged contacts.

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Survey: User satisfaction with Google grows in 2024

Search Engine Land

Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. In an unrelated survey, Americans said they were frustrated that they are spending more time searching for services online today than five years ago. Why we care.

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AI agents: 2025 predictions

Martech

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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Email deliverability: What you need to know

Martech

The internet service providers, the Googles and the Yahoos and the Microsofts of the world are really, really trying to do everything they can to hold down the fort and protect our inboxes from mayhem,” said Price. Use a contact verification solution on your existing list and be sure new addresses are verified as they are added.

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