Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 124

A/B testing Campaign Networking Engineering 124

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

UX 125

UX Manufacturing Clients Growth 125

Martech

OCTOBER 17, 2022

By 2024 the spend is expected to hit $8.5 The increased B2B spending is being driven by changing customer behavior. They have higher expectations for their customer experience. If you aren’t already all-in on personalization and customization then it could be a very tough time. billion, up from this year’s $6.5

B2B 100

B2B Growth B2C Technology 100

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

Objectives and Key Results 106

Objectives and Key Results UX Manufacturing Technology 106

Sales Pop!

JUNE 14, 2024

Because of its rapid evolution, technology plays a crucial role in shaping the industry. These integrations include loyalty programs, third-party order aggregation, and custom native apps, providing seamless solutions for restaurant owners and customers for more straightforward interactions and transactions.

Agriculture 52

Agriculture Manufacturing Technology Technology 52

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 105

Strategize Trust Legal Retail 105

SaaStr

APRIL 20, 2024

" @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. Marketing teams can make a 20% improvement in customer NPS or customer success within one quarter.

Drivers/motivators 101

Drivers/motivators Growth Product Technology 101

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. That’s exciting.

Retail 124

Retail Niche Objectives and Key Results Technology 124

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

Contract 108

Contract Technology Technology Clients 108

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. However, she knew overcoming these barriers was crucial for the company’s growth.

Strategize 98

Strategize Growth Technology Technology 98

Spiro Technologies

FEBRUARY 29, 2024

Discover how Spiro users are leading the charge towards a smarter, more connected industry, leveraging our technology to secure their competitive edge. Our findings spotlight a significant shift towards enhanced customer data visibility, predictive growth, and the pivotal role of customer relationships in competitive differentiation.

Customers 59

Customers Growth Technology Technology 59

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

Growth 101

Growth GTM Product Consult 101

The 5% Institute

JANUARY 15, 2024

In the fast-paced business landscape of 2024, boosting and increasing sales is more crucial than ever. In this article, we will explore comprehensive approaches to increase sales, ensuring sustainable growth in the upcoming year. Optimizing Sales Funnels Analysing and refining the sales conversion process is crucial.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Trust 52

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Generating landing page copy, titles and meta descriptions Creating compelling landing page copy and meta descriptions is crucial for SEO and converting traffic to customers. Understand audience feedback.

Objectives and Key Results 129

Objectives and Key Results A/B testing Strategize Angle 129

Search Engine Land

SEPTEMBER 27, 2023

Platform-specific content customization In the evolving search universe, different content platforms act like distinct planets – each with its own personality, audience, and algorithms. The content created must feel native to each platform, underscoring the importance of platform-specific content customization. SUBSCRIBE See terms.

Strategize 133

Strategize Entertainment Engineering Trust 133

Martech

MAY 7, 2024

In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. Generative AI leads the martech growth.

Legal 113

Legal Growth Pitch Technology 113

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses. Spending is expected to accelerate in 2024. billion by 2024.

Growth 98

Growth B2C B2B Technology 98

Hubspot

MAY 6, 2024

Technology companies possess a special magic. A rousing 22% of unicorn startups are HubSpot customers. While it sounds negative, you're happily using disruptive technology right now. Image Source New Technology Behind almost every unicorn startup is research, innovation, and new technology.

Manufacturing 52

Manufacturing Pharmaceutical Technology Technology 52

Salesforce

MAY 9, 2024

Learn to unlock data and build with AI Trailhead, Salesforce’s free online learning platform , provides you with your own free custom practice org, provisioned with Prompt Builder, Einstein Copilot, and Data Cloud, to get hands-on experience in a sandbox environment. Hands-on with Prompt Builder Pt. Hands-on with Prompt Builder Pt.

CRM 144

CRM Technology Technology Start-ups 144

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 92

GTM Launch Growth Networking 92

Salesforce

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. pave the way with acceptable use standards and policies to protect students using the technology, while schools around the country roll out AI coursework. We’ll see states in the U.S. workers have one.

Education 59

Education Government Strategize Technology 59

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.

Objectives and Key Results 73

Objectives and Key Results Pipeline Sales Trust 73

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Advisory and consulting firms can help businesses collect, analyze, and interpret customer data to gain actionable insights.

Customers 97

Customers Consult User Experience Strategize 97

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

GTM 96

GTM Intrinsic Customers Contract 96

Martech

JUNE 12, 2024

Overall, businesses are still enthusiastic about the impact of AI on customer experience, automation and business operations, but reality is replacing hype. That makes sense, as AI is one of the most expensive technologies ever. Retail is a close second with the highest deployment of revenue and growth initiatives.

Appointment 75

Appointment Retail Technology Technology 75

PandaDoc

JANUARY 29, 2024

Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. Your team’s role is absolutely critical in achieving business goals and facilitating growth. Now, let’s talk about technology. Remember the days when we had to search for potential customers manually?

Closing 52

Closing Drivers/motivators Quota CRM 52

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JANUARY 23, 2024

Annual growth is projected to climb to a steady 13.3% Much of the growth is driven by large consumer brands. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. In 2022, annual growth peaked at 16.7%, according to Forrester.

B2C 93

B2C Drivers/motivators Growth Technology 93

SaaStr

JUNE 13, 2024

Earlier this month, Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Amit asked himself, “ How hard would it be to understand customers better than salespeople?” First, no drudgery.

Agriculture 87

Agriculture Growth Sales Up-sell 87

Search Engine Land

FEBRUARY 12, 2024

We’ll also delve into strategies for maximizing first-party data generation and activation beyond just your known customers. Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond.

Real Estate 107

Real Estate Strategize Clients Growth 107

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 82

Sports Strategic partnership Networking Entertainment 82

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

Angle 76

Angle Healthcare Technology Technology 76

Salesforce

JANUARY 2, 2024

AI has the potential to save significant time by handling these routine tasks, giving your team the freedom to spend more time building relationships with customers and making sales. Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts.

Sales 69

Sales Cold Call Technique B2C 69

Salesforce

JANUARY 2, 2024

AI has the potential to save significant time by handling these routine tasks, giving your team the freedom to spend more time building relationships with customers and making sales. Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts.

Sales 64

Sales Cold Call Technique B2C 64

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. AdMob is introducing an enhanced mediation segmentation feature, soon to be available in beta, which allows for customized ad experiences based on various user behaviors.

A/B testing 116

A/B testing Construction Gaming Campaign 116