Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! Dig deeper: 3 keys for email marketing in 2024: AI, change, learn 3.

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Campaign Launch Gaming Sports 135

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Amazon’s Performance+, launched in 2024 , is following a similar path.

Retail 128

Retail Campaign Drivers/motivators Launch 128

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. This project aims to save $100 million in electricity costs in its first 10 years.

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Territory Transportation Electricity Government 121

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1.

Education 101

Education Legal Promote Growth 101

Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. Examine the rise of AI-generated content spam and scams.

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Click Through Rate User Experience Promote Technology 110

Salesforce

APRIL 17, 2025

Since launching Marketing Cloud Growth and Advanced Editions last spring, weve been expanding access worldwide with data residency and channel support. Heres a look at how the product has evolved: Which regions can access Marketing Cloud Growth and Advanced? These customers can purchase WhatsApp as an add-on (similar to SMS ).

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Growth Territory Launch Promote 95

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy.

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Niche Promote Lead generation Growth 88

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Are you getting the most from your stack?

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SaaStr

OCTOBER 30, 2024

36K+ Deals Also Increased to 28% of the Base Shopify has seen something somewhat similar, as both have gone upmarket, growth in SMB and smaller customers have still kept up. HubSpot launched CRM at $100m ARR — which in 2024, might be late. Because even more start smaller than ever. But it is at HubSpot. #8.

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CRM Launch Price Up-sell 122

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. On YouTube, HomeCraft launched a series of DIY project videos, where they integrated their products into each project.

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E-commerce Niche Launch Education 130

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. This guy is talking to me!” But he did.

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Education Commission Engineering Technology 134

Sales Hacker

NOVEMBER 29, 2024

We have one in stealth here that’s going to be very exciting to launch in the coming months. According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution. Net loss for that period totaled $92 million in 2024, down 12% from a year ago.

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GTM Real Estate Represent Territory 109

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs and investors.

Strategize 107

Strategize Networking Trust Presentation 107

Search Engine Land

JULY 24, 2024

” But what wasn’t mentioned was the nightmarish post-launch that likely contributed to a more conservative starts. ” Alphabet Q2 2024 revenue. Much of the growth came from retail and financial services, Schindler said. This growth was driven by brand followed by direct response advertising.

Click Through Rate 91

Click Through Rate Retail Launch Growth 91

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Launch Product GTM Technology 123

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. Developer Experience Wins: When developers love using your product, word-of-mouth becomes your primary growth engine. By the time they raised their $1.5

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Launch Represent Niche B2B 106

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 The CDP Institute is forecasting below average growth in revenues for 2024, $2.5

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Growth Launch Customers Process 120

Sales Pop!

JUNE 14, 2024

Keep reading below if you’re an avid foodie or an aspiring entrepreneur looking to launch your startup one day. This company provides incredible accuracy for monitoring crop health in every stage of its growth, from planting to harvest. The post 2024 F&B Tech Startups You Need To Watch Out For appeared first on SalesPOP!

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Agriculture Manufacturing Technology Technology 130

Search Engine Land

OCTOBER 1, 2024

How do I increase the brand search for a new product launch? Uncover search patterns: Find short-term or long-term patterns for growth in brand search patterns. The leading indicators, or the source of influence, can identify patterns for: Growth. Identify growth patterns (e.g., What is driving brand search?

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Electricity Growth Strategize Launch 95

Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” However, as B2B growth advisor Gaetano DiNardi expertly pointed out on LinkedIn , recent spam and core algorithm updates have caught on and often come down hard on get-rich-quick tactics like these. “My Kisielewska said.

Gaming 97

Gaming Campaign Referrals Growth 97

Hubspot

SEPTEMBER 4, 2024

While effective to an extent, these methods have limitations that make them unsuitable for startups with big growth ambitions. Sales Hub : Features to drive productivity, engage more leads, close more deals, scale your team, and accelerate revenue growth. Product Basic Growth Pro All-in-one suite $14.99/per per user/mo $64.99/per

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CRM Price Contact Pipeline 73

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 136

Retail Niche Objectives and Key Results Technology 136

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 128

Service E-commerce Strategize Campaign 128

Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

JULY 26, 2024

I understand there has been launches to help account for their deprecation. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

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Non-Profits Drivers/motivators Strategize Launch 132

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 124

Strategize Growth Technology Technology 124

SaaStr

OCTOBER 11, 2024

When Jasper launched in 2019, it started with one model. Jasper was one of the first businesses to experience rocketship growth and achieve double-digit ARR by building on top of an LLM. The post State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners appeared first on SaaStr. Leaky buckets in SaaS are painful.

Healthcare 64

Healthcare Manufacturing Legal Negotiate 64

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

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GTM Launch Growth Networking 115

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. In 2021, no one really cared or looked at gross margins and mostly wanted top-line growth. Today, public markets care to an extent.

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GTM Growth Start-ups Closing 110

Martech

OCTOBER 22, 2024

Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. This is the third year Amazon launched an October Prime promotion, and other retailers followed suit.

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Retail Promote Price Follow-up 73

ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

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Campaign Product Niche Promote 256

Search Engine Land

AUGUST 7, 2024

Dig deeper: Amazon Ads in 2024: Maximizing Sponsored Brands campaigns Concerns over wasted spend We’ve seen how often sellers and agencies want to remove the branded search from their ad campaigns. With these tactics, brands should consider measuring branded traffic growth as their KPI rather than RoAS.

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Campaign Cross-sell Launch Up-sell 95

Martech

MARCH 17, 2025

1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Its doubled every two months since September 2024. Between Nov. retail sites.

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Transportation Hospitality Retail B2C 95

Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. billion in Q1 2024 compared to $28.1 billion in Q1 2024. This is likely why Meta is reportedly looking to launch ads in Threads later this year. Advertising revenue was $35.6 Why we care.

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Launch Growth Price Campaign 84

Search Engine Land

MAY 22, 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. ” Jeremy Krantz , director of paid search, Compound Growth Marketing: “The live Ai prototype felt like a rushed response to ChatGPT 4o and everything else pertaining to ai and pmax was very much expected.

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B2B Lead generation Consult Launch 94

Salesforce

OCTOBER 21, 2024

At this year’s Dreamforce, Salesforce launched Agentforce , a set of tools to create and customize agents, as well as the collection of agents we provide across the Customer 360. Agentforce Campaigns is a part of this launch, and I’m already being asked by customers how they can take advantage of it. Get the details

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Campaign Launch SQL B2C 59

Search Engine Land

JULY 23, 2024

I understand there has been launches to help account for their deprecation. ” Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief. “Google Ads deprecated similar audiences due to third-party cookie limitations.

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Non-Profits Drivers/motivators Strategize Launch 97