Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 122

UX Represent Niche Clients 122

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 125

Retail Niche Objectives and Key Results Technology 125

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 100

Customers GTM Growth Clients 100

Highspot

JANUARY 4, 2024

Ready or not, 2024 is in full swing, and there’s no time to waste in such a competitive market. CUSTOMER SUCCESS STORY: Docusign Drives Rep Productivity with Highspot : DocuSign enables reps to be efficient and effective at every point in the sales process through a unified, integrated approach to enablement utilizing Highspot at its core.

Sales 52

Sales Strategize Growth Product 52

Salesforce

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Want to strengthen institution-student connections?

Education 59

Education Government Strategize Technology 59

Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. Equip reps and buyers with the resources they need.

Strategize 98

Strategize Government Pitch Territory 98

Search Engine Land

FEBRUARY 16, 2024

Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. Services sector. Restaurants, Retail and Other sectors. Restaurants, Retail and Other sectors.

Retail 114

Retail Growth Strategize Service 114

Salesforce

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Non-Profits Launch Finance 59

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 84

Sports Strategic partnership Networking Entertainment 84

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin   2.

GTM 65

GTM Pitch Growth Strategize 65

Iannarino

MAY 2, 2024

Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Understanding the strategic outcomes they desire allows you to address their genuine needs. Consistent client visits foster loyalty and growth. As artificial intelligence reshapes industries, relationships reign supreme.

Clients 180

Clients B2B Contact Follow-up 180

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Strategize 118

Strategize Campaign Technology Technology 118

Salesforce

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Strategize 118

Strategize Technology Technology Campaign 118

Salesforce

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. But, it’s not all smooth sailing.

Commission 116

Commission CRM Education Trust 116

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. Contract renewal dates.

GTM 96

GTM Intrinsic Customers Contract 96

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Online reviews : Optimize positive customer reviews and make them easy to find when customers search for brand or product information.

Customers 116

Customers A/B testing Strategize User Experience 116

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For example, do you really need to keep and integrate information on a product that has been retired for half a decade? How did your integration effort help the last marketing campaign? Are your customer experience scores rising?

Government 140

Government Campaign Strategize Customers 140

PandaDoc

FEBRUARY 23, 2024

All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Instead, it’s about recognizing and nurturing all sorts of potential avenues for growth — which may or may not be related to sales in the near future.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Ecommerce SEO can be painful. Why does Lectric rank in the top 3?

CTR 100

CTR Electricity Real Estate X-functional 100

Martech

DECEMBER 18, 2023

Strategic guidance: Advisory and consulting firms can help businesses develop a clear CX strategy aligned with their overall business goals. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives. Dig deeper: What is digital transformation?

Customers 98

Customers Consult User Experience Strategize 98

Search Engine Land

JULY 5, 2023

Doerr provides examples of how companies like Google adopt and implement the OKR planning and accountability framework to accomplish outrageous growth goals. The director, VP, or leader will set the overall goals and the SEO, digital marketer, or product manager will build the OKRs and assign deadlines to the KRs.

Objectives and Key Results 95

Objectives and Key Results Strategize Technique Growth 95

Martech

OCTOBER 18, 2023

Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. they hit a product page) or cart abandonment. Be strategic and run a few tests to pinpoint where the discount works hardest for you. It can be daunting to consider an approach with a vast catalog of products.

Campaign 113

Campaign Territory Start-ups Clients 113

Sales Hacker

JANUARY 12, 2024

Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? He oversaw all things GTM there, including G&A and Product. In this episode, you will learn how to adapt and level up through the different micro-phases within each stage of growth. That’s it, that’s all.

Sell 93

Sell GTM Sales Up-sell 93

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? You have to expand your focus on how you sell and make it strategic to the C-suite. The lesson learned?

GTM 77

GTM Cross-sell Government Legal 77

Search Engine Land

JANUARY 29, 2024

A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Objectives and Key Results 121

Objectives and Key Results Cross-sell Strategize Retail 121

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Some great KPIs to start with include conversion rates, engagement rates, website traffic and revenue growth. Make sure to avoid keyword stuffing and instead keep the description succinct and to the point.

Entertainment 120

Entertainment Objectives and Key Results Follow-up Engineering 120

Sales Pop!

NOVEMBER 15, 2023

As we head towards the finish line of another selling year, we reassess our own selling organization in preparation for 2024. In your 2024 preparations, you rightfully focus on your own organization and your clients. But just as new growth blossoms from a burned forest, fresh competition now grows, fighting tirelessly to defeat you.

Clients 64

Clients Represent Strategize Prospecting 64

Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. Check if the digital and logistics capabilities can support more growth. This exercise will help determine the countries fertile for growth: Search for consumers abroad who know your brand. to keep in mind.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. Category: These are your decision-makers.

GTM 92

GTM Niche CRM Account management 92

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. As solid as their original product may have been, they spent years failing to draw in actual customers. So what should you look out for?

GTM 86

GTM Pipeline Strategize Represent 86

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

GTM 67

GTM Real Estate Launch B2B 67

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 115

GTM Market share Growth Technology 115

SaaStr

APRIL 3, 2024

Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024. How do I leverage GenAI in my product to drive competitive advantage? It depends on the utility of your product and platform as it is. How to Buck Up and Go Long in SaaS?

Healthcare 95

Healthcare Trust Drivers/motivators Start-ups 95

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth 110

Growth Customers Referrals SQL 110