Martech

DECEMBER 16, 2024

The Google leak in May 2024 showed that some pages are more valueable because of their connection to other pages (relatedPage) and use as a reference (isReferencePage). Branded niche content Develop niche content tailored to your funnel. This is a multidimensional grid designed to guide strategic thinking.

Engineering 117

Engineering Niche Technology Technology 117

ClickFunnels

SEPTEMBER 28, 2021

Instagram remains the most popular platform for it, so you might want to consider striking up partnerships with influencers in your niche. You might want to consider getting the feel for your niche on YouTube, reaching out to the prominent players, and striking up partnerships with them. It’s estimated to hit 164 million in 2024.

Campaign 256

Campaign Product Niche Promote 256

SaaStr

MAY 23, 2025

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood. They saw the bigger opportunity: becoming the Shopify for mobile apps.

Launch 109

Launch Represent Niche B2B 109

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 107

Strategize Growth Niche Quota 107

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content. Marketers are getting AI content right, from summarizing lengthy texts to crafting compelling social media copy.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. “We can see the signals,” CEO Cohen said in a May 2024 CNBC interview, describing the company’s IPO readiness. Strategic Moves Signal IPO Preparation Navan’s leadership appointments read like an IPO playbook.

B2B 71

B2B Appointment E-commerce Represent 71

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 107

UX Represent Niche Clients 107

Search Engine Land

SEPTEMBER 25, 2024

Three events in 2023 and 2024 demonstrated that identifying content creators is a major focus for Google: The Killer Whale Knowledge Graph update in July 2023. The March 2024 E-E-A-T update. In 2024, they have mostly affected person entities. Our Knowledge Graph monitoring tool shows small updates every 1 to 2 weeks.

Agriculture 125

Agriculture Gambling Real Estate Gaming 125

Search Engine Land

APRIL 11, 2024

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value.

Campaign 105

Campaign Represent Networking Conversion 105

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. What is hyper-precision targeting?

Campaign 117

Campaign Niche Territory Construction 117

Search Engine Land

JUNE 26, 2024

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. Link building companies mentioned in this article specialize in securing valuable, long-lasting links through ethical and strategic methods. So let’s get to it!

Service 73

Service Real Estate Strategic partnership Niche 73

Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. It ensures your content is strategically placed across the right online platforms to reach your target audience. This is niche notability. Trusted and famous in a niche beats trusted every day of the week.

Objectives and Key Results 121

Objectives and Key Results Niche Click Through Rate Gaming 121

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR.

GTM 117

GTM Niche CRM Account management 117

PandaDoc

AUGUST 22, 2024

Remember, the SaaS niche is highly competitive (as a SaaS company with tens of thousands of clients, PandaDoc knows this firsthand), and you need an advantage to take the lead in it. Understand the SaaS sales process and lifecycle Selling SaaS products, your sales team blends strategic actions with tools to enhance engagement and retention.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. I normalize the data by looking at trends instead of the raw numbers.

CTR 83

CTR Electricity Real Estate X-functional 83

Spiro Technologies

JANUARY 23, 2024

I believe that will go into service next year in 2024. We are a niche manufacturer, so where big part of our success over these 50-plus years has been, we do things that others can’t do or don’t want to do. It was very exciting for us. That sounds super cool. Eddie Russnow: The floating bridge has been there for many years.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

ClickFunnels

AUGUST 11, 2021

However, the days when you could just ramble into a camera are gone, now you need to be strategic if you want to build an audience in this fiercely competitive attention economy. Stay focused on your niche. This number is predicted to increase to 100+ million by 2024. Here are some tips: Pick a niche. Build a Podcast.

Lead generation 246

Lead generation Niche Price Promote 246

Search Engine Land

JULY 1, 2024

Instead of appearing in the “Additional ideas and opportunities” section of a roadmap or business review, it should now be a central part of an SEO’s strategic planning. It’s about having a strategic SEO-focused influence over social. Use a mix of popular and niche hashtags to reach a wider audience. What are their interests?

Niche 106

Niche Engineering Strategize Follow-up 106

Hubspot

APRIL 23, 2025

In 2024, 9,456 small businesses were sold, a 5% jump from the year before. Consider whether your ideal buyer is a strategic buyer (industry competitor, supplier, or partner) who wants to grow by acquisition or a financial buyer (private equity, individual investor). Auctions may not be suitable for smaller or niche businesses.

Sell 47

Sell Legal Negotiate Non-Profits 47

SaaStr

JANUARY 28, 2020

I think that’s just really going to work five years from now, in 2024. Aaron : So a lot of it’s come down to, From Impossible book, nailing your niche. How do you guys see, say, outbound sales develop and evolve five years from now, pure call outbound sales? Maria : I’ve been saying that a lot.

Growth 94

Growth Promote Engineering Up-sell 94

Search Engine Land

OCTOBER 4, 2024

we know Google changed the rate of them appearing in Position 1 more often than in Position 3 around March 2024. Google of 2004 is not Google of 2024. You can learn from HubSpot that it’s worth investing strategically in new channels/formats. Google got worse” is one on the trendiest topics of 2023 and 2024.

Technique 110

Technique Niche Gaming Engineering 110

Martech

JULY 3, 2024

of overall company revenue in 2024, down from 9.1% The current state of martech: A saturated market The martech industry has exploded over the past decade, ballooning from a few hundred solutions to over 14,000 products in 2024, according to Scott Brinker and Frans Riemersma’s 2024 State of Martech Report.

Strategic partnership 133

Strategic partnership Cross-sell Niche Customer Relationship Management 133

Martech

FEBRUARY 19, 2025

Use strategic hashtags: Mix trending and niche-specific hashtags to reach broader audiences while staying relevant within the industry. SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile.

B2B 123

B2B Entertainment B2C Government 123

SaaStr

JUNE 2, 2025

in 2024) now matching what used to be the median in 2021. Since 2020, there’s been clear bifurcation where the biggest funds make massive investments and small funds carve out niches, leaving mid-sized funds in no man’s land. You either need to be a category-defining platform or a laser-focused niche player.

Niche 114

Niche Represent B2B Growth 114