Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. They power the technologies generating results rather than being the visible results themselves. Large language models (LLMs).

Engineering 116

Engineering Niche Technology Technology 116

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more Search Engine Land webinars.

B2C 99

B2C Niche B2B Engineering 99

Martech

NOVEMBER 8, 2024

Find the right subreddits for your niche. Here are a few quick tips to consider: Set up your pixel to see if your target audience is visiting your site and start building remarketing pools. Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

B2B 127

B2B Objectives and Key Results Cross-sell B2C 127

ClickFunnels

SEPTEMBER 28, 2021

We encourage you to embrace agile marketing because this approach makes the most sense now that you have the technology to easily, quickly, and affordably test various marketing ideas to see what works best for your business. It’s estimated to hit 164 million in 2024. Start with a one-off deal (e.g. Podcasters.

Campaign 256

Campaign Product Niche Promote 256

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. “We can see the signals,” CEO Cohen said in a May 2024 CNBC interview, describing the company’s IPO readiness. No “classic” B2B leader has IPO’d yet in this wave. But we may have our first. valuation, raised $2.5B

B2B 70

B2B Appointment E-commerce Represent 70

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content. Marketers are getting AI content right, from summarizing lengthy texts to crafting compelling social media copy.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Search Engine Land

AUGUST 19, 2024

SEO directors The SEO director in an AI world decides the strategies, the processes and the right technology to use. In the not-too-distant future, AI can reverse engineer precisely what you need to rank simply by observing sites in every niche and the changes that lead to better results.

Account management 84

Account management Clients Gaming Drivers/motivators 84

Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 123

Niche User Experience Real Estate CTR 123

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. What is hyper-precision targeting?

Campaign 116

Campaign Niche Territory Construction 116

Search Engine Land

SEPTEMBER 25, 2024

Technology, Toys, Travel, Vegetarianism, Video games, Volleyball. Three events in 2023 and 2024 demonstrated that identifying content creators is a major focus for Google: The Killer Whale Knowledge Graph update in July 2023. The March 2024 E-E-A-T update. In 2024, they have mostly affected person entities.

Agriculture 125

Agriculture Gambling Real Estate Gaming 125

PandaDoc

MARCH 6, 2024

What AI technology do you need for your organization, and for which use cases? Qloo Qloo , also dubbed “Cultural AI,” is an extremely user-friendly solution that will answer all your pressing questions in the niches of film, food, music, people, books, and more in real-time.

Price 97

Price Legal Contract Niche 97

Martech

JUNE 10, 2024

The next-highest priority, at 61%, is integrating technology. Another 35% want to maintain their current audience, while 5% will focus on narrowing their audience to more niche markets or specific industries. Take our brief 2024 MarTech Replacement Survey Reaching the audience. The survey was done in February 2024.

B2B 98

B2B GTM Niche Represent 98

Highspot

MAY 15, 2025

Enabled partners can tap into niche markets your internal team might not reach. This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. And simplicity matters.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

APRIL 17, 2024

Fast-forward to 2024. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. Technology companies continue to invest in their acquisitions and fully utilize them. We will have to depend on technology to get us there.

Technology 133

Technology Technology Niche Campaign 133

Martech

JUNE 13, 2025

For others, that fundamental change in architecture proved a step too far — either for technology, ideology, or both. The reinvention In late 2024, people were looking for “angles.” Many are trying to invent a niche they can stand out in or be the only choice for. Even then, concessions were made.

Niche 66

Niche Angle Price Growth 66

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. As a service provider, find your niche, lean into it, and be the best in the world at that work or outcome. They tackled the essentials of building agency partnerships that drive real results.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Martech

JUNE 26, 2024

Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. It’s going to depend on whether they’re looking at B2C or B2B, whether they’re looking at broad or niche consumer interests; all those things would factor in.”

Represent 116

Represent Networking B2C Niche 116

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR.

GTM 118

GTM Niche CRM Account management 118

PandaDoc

AUGUST 22, 2024

Remember, the SaaS niche is highly competitive (as a SaaS company with tens of thousands of clients, PandaDoc knows this firsthand), and you need an advantage to take the lead in it. Technology is here to assist you and your team! Given this, the market for SaaS products is expected to skyrocket alongside cloud adoption.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Hubspot

MAY 8, 2025

Check out The Hustles 2024 Entrepreneurship Trends Report. ) You can take what you know to be true for your niche based on your industry experience, like which marketing strategies work best for your audience or which revenue operations strategies are most effective, and apply those same effective strategies to your newly acquired business.

Niche 36

Niche Technology Technology Start-ups 36

Hubspot

MARCH 14, 2025

The AI Startup Market in 2025 Recent research found that AI adoption increased by 44% in 2024, jumping to 72% after sitting comfortably at 50% for six years. Another survey found that 79% of corporate strategies think technologies (including AI) will be critical to their success over the next two years. A novel technical approach.

Legal 36

Legal Construction Appointment Healthcare 36

Salesforce

APRIL 21, 2025

alone, as of 2024 , is a platform for SMBs seeking to engage with their audience in real-time. For example, a tech startup might share insights on emerging technologies, positioning itself as an authority and attracting potential clients. Twitter (now X) Twitter/X, with its 50.5 million monthly users in U.S.

Promote 59

Promote Networking Launch Service 59

Spiro Technologies

JANUARY 23, 2024

I believe that will go into service next year in 2024. We are a niche manufacturer, so where big part of our success over these 50-plus years has been, we do things that others can’t do or don’t want to do. One of the ways we’ve approached that to combat that is to automate and add technology into the mix.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Martech

JUNE 23, 2025

” This sentiment is not just a niche reaction from fans; it represents a growing cultural shift against AI. In gaming, Square Enix’s 2024 release, “Foamstars,” faced heavy criticism for incorporating AI-generated cover art, leading to negative reviews and disappointing sales. Do not hide behind the technology.

Manufacturing 124

Manufacturing Niche Technology Technology 124

Search Engine Land

JULY 12, 2024

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. I ranked in the top 10 on my niche keywords and a wide range of related head terms. I chose a niche topic that no one else was covering very well.

Niche 89

Niche Follow-up Conversion Trust 89

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Technology will forever be part of our jobs. Bonuses were claimed.

B2B 131

B2B Technology Technology Pipeline 131

Search Engine Land

JULY 1, 2024

You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. Research relevant keywords and trending topics within your niche using social listening tools and hashtag research features on both platforms. Use a mix of popular and niche hashtags to reach a wider audience.

Niche 106

Niche Engineering Strategize Follow-up 106

Hubspot

MAY 6, 2024

Technology companies possess a special magic. While it sounds negative, you're happily using disruptive technology right now. Image Source New Technology Behind almost every unicorn startup is research, innovation, and new technology. Technology is the easiest product to scale. has the largest unicorn herd.

Manufacturing 72

Manufacturing Pharmaceutical Technology Technology 72

Martech

JUNE 29, 2022

That will amount to about $100 million per day by 2024. Here are some ways different groups use performance marketing technologies: Marketers plan, execute and measure performance-based campaigns. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., companies alone.

E-commerce 103

E-commerce Commission Campaign Niche 103

SaaStr

MAY 23, 2025

The Anthropic Growth Story Let’s talk about real AI success: Anthropic’s run rate grew from $1B to $2B in a single quarter (Q4 2024 to Q1 2025), with 100,000+ customers growing 8x year-over-year. The question becomes whether you can out-innovate them or find a defensible niche.

Legal 64

Legal Price Niche Negotiate 64

SaaStr

JANUARY 28, 2020

Maria : I think for many of our organizations, we’re automation, we are technology. I think that’s just really going to work five years from now, in 2024. Aaron : So a lot of it’s come down to, From Impossible book, nailing your niche. But you have to use technology right. That’s going to like-.

Growth 93

Growth Promote Engineering Up-sell 93

Search Engine Land

OCTOBER 4, 2024

we know Google changed the rate of them appearing in Position 1 more often than in Position 3 around March 2024. Google of 2004 is not Google of 2024. Google got worse” is one on the trendiest topics of 2023 and 2024. Their argument, only focusing on a small query subset in a specific niche, is insufficient to make such claims.

Technique 110

Technique Niche Gaming Engineering 110

Hubspot

FEBRUARY 4, 2025

As you look for financing best suited for where youre at in your business growth journey, I firmly suggest a) niching down and b) searching for a funding opportunity that resonates with and supports the following core aspects: Your stage of business. If you have extra clothes or unused technology lying around, a money-making prospect awaits.

E-commerce 41

E-commerce Agriculture Up-sell Finance 41

Hubspot

MARCH 7, 2025

Meanwhile, HubSpot's 2024 AI Trends for Marketers finds that 48% of marketing leaders have invested in AI tools for their teams. A behemoth, 100% of global data leaders planned to invest in data management capabilities in 2024. A 2024 HubSpot Blog Survey of 422 U.S. Still not convinced? The result?

Government 31

Government Finance B2B Service 31

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. of overall company revenue in 2024, down from 9.1% Niche innovators : Specialized tools like conversational and video marketing that address specific needs or gaps. Average marketing budgets have fallen to 7.7%

Strategic partnership 132

Strategic partnership Cross-sell Niche Customer Relationship Management 132

Martech

JANUARY 19, 2025

I believe viral and social marketing will fragment into distinct niches across platforms like Instagram, X, YouTube and Snapchat. When we surveyed for our Macroeconomic Effects & Perceptions report in December 2024, 62% of advertiser respondents believed it was at least somewhat likely that TikTok would be banned in the U.S.

X-functional 93

X-functional Niche Government Consult 93

SaaStr

JUNE 2, 2025

in 2024) now matching what used to be the median in 2021. Since 2020, there’s been clear bifurcation where the biggest funds make massive investments and small funds carve out niches, leaving mid-sized funds in no man’s land. You either need to be a category-defining platform or a laser-focused niche player.

Niche 115

Niche Represent B2B Growth 115