Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. Lets take a look at the biggest HubSpot updates for March 2025.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data. Processing.

B2C 88

B2C Sports B2B Launch 88

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Predictive analytics that supposedly tell you what customers want before they know themselves.

Finance 115

Finance SQL Campaign GTM 115

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 120

Price CRM Launch Follow-up 120

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. MarTech’s 2025 State of Your Stack Survey results confirm this.

Launch 99

Launch Government Pipeline Campaign 99

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. ‘Build Your Own’ custom campaigns UI What is it?

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence. Pocus – launched their AI Strategy tool to the general public.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 132

Consult Technology Technology Represent 132

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 119

Launch Campaign Trust Technology 119

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Subscription revenue: $603.8

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. PubMatic launched an updated buyer platform powered by generative AI. BlueConic introduced two new generative AI features to its customer data platform.

Launch 85

Launch A/B testing Campaign Angle 85

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.

Launch 105

Launch Represent Niche B2B 105

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 137

Growth GTM B2B Strategize 137

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Tool 1: Segment Segment is a leading customer data platform (CDP ) that helps marketers consolidate data sources and break down silos an ability thats more critical than ever in todays evolving measurement landscape.

B2B 106

B2B GTM Clients Launch 106

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Whether youre resolving customer inquiries, engaging prospects, or uncovering actionable insights, Agentforce helps you focus on the work that truly matters.

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Sales Hacker

NOVEMBER 29, 2024

We have one in stealth here that’s going to be very exciting to launch in the coming months. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 109

GTM Real Estate Represent Territory 109

Salesforce

MARCH 13, 2025

Thats a wrap on TDX 2025! We launched AgentExchange , where you can find prebuilt actions, topics and templates from hundreds of partners. When we launched Agentforce 2.0 , we announced metadata-powered Enriched Indexing and Advanced Retrievers for our RAG pipeline, enabling Agentforce to glean more insight from larger datasets.

Government 85

Government Launch Pipeline Start-ups 85

RingDNA

APRIL 25, 2025

To find out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls. It’s clear that cold calling, when done right and timed correctly, remains a powerful channel in 2025. Despite challenges, 41.2%

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Martech

APRIL 24, 2025

www.theinformation.com/articles/ope… — Ed Zitron (@edzitron.com) 2025-04-23T17:52:08.639Z On X (Boo! link] — Ethan Mollick (@emollick) April 24, 2025 Also on X (More boo! — Sam Altman (@sama) January 6, 2025 And people wonder why I laugh at any mention of OpenAI becoming a for-profit company. .

Launch 107

Launch Angle Entertainment Sports 107

Sales Hacker

APRIL 4, 2025

Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025. OfferFit – has been acquired by Braze.

GTM 99

GTM X-functional Engineering Government 99

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 76

Negotiate Price Legal Engineering 76

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. Specifically, the creative solution enhances video content with custom overlays.

Launch 114

Launch Campaign Service Conversion 114

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. Now, get this: Flex Credits are here!

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

RingDNA

APRIL 11, 2025

There may be reps that are dialing less but are simply more efficient at connecting with customers. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. Customer Lifetime Value (CLV) Key Question it Answers: How much revenue do you earn from your average customer?

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Sales Hacker

MAY 9, 2025

Now in 2025, AI promises have simply become baseline expectations. Use your customers language – not your internal jargon. Get specific – launch campaigns 2x faster beats transform workflows. Her deep expertise in aligning sales, customer success, and operations makes her a standout leader in the GTM space.

GTM 82

GTM Launch Represent Growth 82

Sales Hacker

MAY 30, 2025

In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x At AppFolio, the team built UCE: Unified Customer Experience. Launches temporary Stream Teams to tackle GTM priorities.

GTM 103

GTM Cross-sell Pipeline Launch 103

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) With 4,000 GitHub stars and an impressive customer base, Simon’s seeing firsthand how this framework works across industries. It’s run by Delphi.ai

Launch 78

Launch B2B UX Conversion 78

SaaStr

MAY 7, 2025

ARR – 12% YoY Growth, up from 7% last year – 6% New Customer Growth, up to 335,000 – 107% NRR, up from 102% last year – But Segment only growing 1% – $700m+ Free Cash Flow annual run rate pic.twitter.com/AkaFqsCFyU — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 1, 2025 5 Interesting Learnings: 1.

Non-Profits 63

Non-Profits Drivers/motivators Growth Launch 63

Martech

JUNE 4, 2025

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. HubSpot said customer data is not used for AI training in ChatGPT. Email: See terms.

Pipeline 60

Pipeline CRM Launch Technology 60

Sales Hacker

MARCH 21, 2025

Success requires a data-driven approach, a customer-first mindset, and a willingness to embrace change. In this piece, GTM leaders share key lessons on how to navigate this transition effectively while keeping a customer-first approach. Enterprise sales cycles: Moving upmarket means more stakeholders, approvals, and custom solutions.

Growth 73

Growth GTM Product Government 73

Martech

DECEMBER 20, 2024

Experimenting on our own with technologies like AI can shift your mindset and help you work through the trough of disillusionment that accompanies much-hyped technologies, while also driving more value for your customers. I, of course, had no idea this break would coincide with ChatGPTs launch. More content. Is it any better?

Technology 103

Technology Technology Consult Launch 103

Sales Hacker

MARCH 30, 2025

Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025.

Cold Call 67

Cold Call GTM Objection handling Sales 67

SaaStr

APRIL 28, 2025

And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Samsara achieved remarkable growth – from $1M ARR a year after launch to $100M ARR just 2.5 years later.

Product 102

Product Transportation Growth Launch 102

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! What started as a focused experiment became their most efficient customer acquisition channel. And just like product development, they take time to mature into something stable and reliable. The problem?

Negotiate 84

Negotiate GTM Campaign Growth 84