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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

Sports 82
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? Back to top ) How Buyers Edge uses zero copy technology The success of cloud-native data warehouses like Snowflake, Databricks, Google BigQuery and Amazon Redshift makes a lot of sense.

Customers 124
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The latest AI-powered martech products, platforms and additions

Martech

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. 25% of Americans believe AI will reduce the number of jobs available, according to a YouGov survey.

Product 84
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9.3M Jobs and $1.6T in Revenue: The Salesforce Business Partner Ecosystem

Salesforce

Our Slack-first Customer 360 suite is the foundation that brings sales, service, marketing, commerce, IT, and analytics together through digital workflows. in new business revenue by 2026. According to IDC , our ecosystem of partners is on track to grow to nearly 6X the size of Salesforce itself by 2026. jobs and $1.6T

B2C 52
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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer. A seamless end-to-end journey.

Gaming 83
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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. Before choosing any technology for implementation, they thoroughly investigate the vendor. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

billion by 2026, up from $9.8 Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read How to automate business processes In a world of technology, humans still play a critical role in guiding the direction of an organization. billion in 2020.

Process 69