Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us.

Government 124

Government Campaign Service Meeting 124

Salesforce

FEBRUARY 22, 2023

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.

Technology 93

Technology Technology User Experience Finance 93

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 87

Launch Campaign A/B testing Angle 87

Salesforce

MAY 8, 2025

And thats okay because we see technology as an enabling function, not our primary skill. How does the technology help move your brand forward? By 2027, we expect it to represent 51% of our store fleet. To state it simply: This one was different because we didnt focus on the technology we focused on the business outcomes.

UX 59

UX Launch Engineering Technology 59

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. A lot of employees became remote workers or freelancers or found out that due to technology it’s possible for them to work remotely. One that’s giving them more leverage in the workforce.

Government 134

Government Technology Technology Networking 134

Hubspot

JULY 10, 2024

What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 74

Process Retail Appointment Price 74

Martech

NOVEMBER 28, 2023

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. billion by the end of 2027, per eMarketer. The integration of technology and the ability for viewers to interact with ads directly on their screens enables a more immersive and engaging experience. Get MarTech!

Retail 113

Retail Campaign Technology Technology 113

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. It may give way to newer products over time, but its capabilities will surely transform how people interact with technology.

Government 136

Government Strategize Engineering Start-ups 136

Sales Pop!

NOVEMBER 28, 2022

billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire. Having a strong online presence is valuable to most businesses nowadays, which is why having the perfect web design and web platform has become integral. Valued at USD 78.2

Service 130

Service Sports Price Engineering 130

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. over that period.

E-commerce 142

E-commerce Technology Technology Retail 142

Hubspot

APRIL 23, 2025

Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027. I like to think of a strategic alliance as teaming up without tying the knot.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JUNE 28, 2024

Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to composable architecture. MACH” is an acronym for the design principles behind this technology — microservices, API-first, cloud-native SaaS and headless.

Retail 107

Retail Manufacturing Legal Consult 107

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market.

Government 113

Government Campaign Engineering B2B 113

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. The blend of technology and the innate human touch in crafting compelling narratives is irreplaceable. Understand AI challenges: Recognize AI’s opportunities and pitfalls.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. They have partnered with SWK Technologies and other integrators to help you get going seamlessly.

B2B 100

B2B Teamwork Referrals Cross-sell 100

Salesforce

NOVEMBER 18, 2024

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. Watch now for free Get started with Agentforce today Ready to dip your toes in the latest wave of AI technology? Back to top. Back to top. ) Here’s your chance.

Service 52

Service Non-Profits Territory Trust 52

Salesforce

FEBRUARY 21, 2025

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. But the business is challenging.

Contract 52

Contract Government Price Service 52

Highspot

APRIL 18, 2023

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact. “But

Launch 52

Launch Customers Government Strategize 52

Search Engine Land

MAY 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

Promote 99

Promote Non-Profits Engineering Click Through Rate 99

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. Tools and technologies have a place in many implementations, but they aren’t the end of the story. It’s time to embrace enablement, or Gartner says your competitors will first. Building a Sales Enablement Framework 1.

Sales 74

Sales Quota Commission Prospecting 74

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Ecommerce sales are expected to reach $8.1

Angle 76

Angle Technology Technology Healthcare 76

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. For example, to promote Microsoft and his non-profit organizations, Bill Gates has published a number of threads in technology-related subreddits that asked his fans to ask him anything. And brands are taking notice.

Non-Profits 101

Non-Profits B2C Launch Networking 101

SaaStr

JUNE 11, 2024

It’s not growth at all costs any more, so how do we make people, processes, and technology more efficient while still achieving growth? The AI Opportunity By 2027, 29% of organizational spend will be on AI. AI is part of that answer. Your data is the other part. That fuel is your data.

Finance 70

Finance Objectives and Key Results Pipeline Growth 70

Salesforce

JUNE 12, 2024

Social networks will continue to evolve and develop because of technological advances, increasing social selling opportunities moving forward. billion social media users by 2027. The technology tracks mentions of designated keywords, your brand, and your competitors’ brand.

Sell 111

Sell E-commerce Territory Networking 111

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Viewability is an excellent benchmark to start measuring success, but as technology evolves, other KPIs will paint a more clear picture of effectiveness.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Hubspot

NOVEMBER 6, 2023

billion between 2022 and 2027. Poelzer helped professors transition from in-person to virtual learning during the pandemic and has since used blended learning techniques to help universities around the world integrate technology into their teaching. This can create a barrier, whether it’s a real or perceived difficulty with technology.

Education 78

Education Transportation Technology Technology 78

Salesforce

DECEMBER 13, 2024

Experts predict that by 2027, the world will store nearly 300 zettabytes of data. This explosion in data volume is not only a technological shift but an ethical challenge. In todays AI landscape, data reigns supreme.

Trust 52

Trust Customers Pipeline Negotiate 52

Closer's Coffee

NOVEMBER 21, 2022

The gamification industry is on track to experience a 25% growth spurt through 2027 – in the business world, this is an extremely high growth level and representative of how popular the technology will grow to become. Final Thoughts.

Drivers/motivators 52

Drivers/motivators Gaming Sales Growth 52

SalesLoft

NOVEMBER 20, 2023

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. Sales enablement gives client-facing employees the knowledge and technology they need to have the right conversations at each stage of the sales cycle, elevate customer experience, and close more deals. Shayne Jackson, Sr.

Customers 52

Customers Sales Customer Relationship Management Prospecting 52

Salesforce

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. With the rise of climate-related opportunities, ESG management platforms such as Net Zero Cloud have incorporated AI technologies, thanks to the Einstein 1 Platform , to help customers better calculate, report, and reduce their environmental footprint. G AI can help.

Meeting 52

Meeting Government Objectives and Key Results Trust 52

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. As a sales rep, it’s important to use technology to your advantage to streamline the process. And B2B salespeople are a big reason why it’s growing. Negotiation. Sales teams work out the terms of the deal.

B2B 59

B2B B2C Manufacturing Government 59

Sales Hacker

JUNE 16, 2020

We have very much living in a different world where progress is very fast, technology is very fast, and that is one dynamic of change. So, it was a safe assumption the future would be much like today. Unfortunately that’s not a safe assumption anymore. For example the 2008, 2009 fiscal crisis was indeed a major disruptor.

Trust 99

Trust Government Strategic planning Hospitality 99

Salesforce

OCTOBER 9, 2024

It’s understandable to be confused about new and revolutionary technologies like autonomous agents. These are legitimate questions, and as with any new technology, there are some misconceptions floating around that might cloud your understanding of its potential. That’s why 82% of large companies plan to implement agents by 2027.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123

Highspot

JANUARY 30, 2025

Automation in wealth management uses technology to handle simple tasks and manage data efficiently. Automation technologies flag potential gaps and compliance issues in real-time; that way, advisors can prioritize building relationships until the software notifies them to review missing documents or correct data entry errors.

Finance 52

Finance Clients Relationship Management Technology 52

Highspot

FEBRUARY 2, 2025

billion by 2029reflecting finances recognition of DAM technology as a strategic game-changer. Industry projections indicate that AI spending will climb from $35 billion in 2023 to $97 billion by 2027 , representing a CAGR of 29%. The global DAM market is poised to grow from $5.3 billion in 2024 to $10.3

Service 52

Service Territory Clients Trust 52