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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

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Top SaaStr Posts and Pods of the Week: AI + GTM with Jason & Sam, Owner’s CRO, SaaStr’s AI, Google Cloud’s VP Marketing

SaaStr

Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. Fake Multi-Product vs. Real Multi-Product #4. Top Posts You May Have Missed: #1. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. AI is The Accelerant. #3. The Problem with Small But Mighty AI Start-Ups #5.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Instructure is one of the leading learning management systems for education with its Canvas product. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. 103% NRR, 93% GRR Canvas is a sticky product. #3. Instructure can clearly predict $1B or more of ARR by 2028.

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AI Marketing Statistics 2024

Sales Pop!

107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 64% of businesses believe AI will increase productivity [ Forbes] 4. 10 statistics about Artificial Intelligence (AI) and Marketing: 1. 48% of marketing leaders prioritize AI and machine learning [CompTIA] 2.

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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

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