Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customers 130

Customers User Experience B2C Engineering 130

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 102

Customers User Experience Referrals B2B 102

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. The report details a number of tactics to develop loyalty among customers.

Government 102

Government Niche Customers Process 102

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Product 68

Product GTM Trust Growth 68

Salesforce

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. By applying The Five Elements Framework, organizations can confidently start their implementation journey. Good communication is essential when getting buy-in from your team.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Veloxy

JANUARY 23, 2024

Wondering how to leave a lasting impression on your customers? Essential elements of field marketing include product sampling, in-person events, and guerrilla marketing tactics that create memorable interactions and directly engage customers to build strong brand loyalty and boost sales. Field marketing might be the answer.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

OCTOBER 10, 2023

The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Online research has become a key part of the consumer journey.

Trust 117

Trust Retail Meeting Launch 117

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Here are some other benefits: Improved efficiency.

Government 117

Government Customers Healthcare Promote 117

Highspot

MAY 3, 2024

The buyer’s journey doesn’t just start and stop with sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try. Interested to learn more?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

MAY 8, 2024

This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site.

UX 93

UX Objectives and Key Results User Experience Legal 93

Search Engine Land

OCTOBER 25, 2023

B2B companies use SEO to create and position content to align with their target audience’s relevant search interest and intent. You are not just trying to capture one searcher but a collection of searchers called a “buying committee” that has the influence and power to buy your product or service. What is B2B SEO?

B2B 114

B2B B2C Non-Profits Education 114

Force Management

DECEMBER 14, 2023

You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. Most companies don’t have internal alignment on these questions. What is our proof?

Negotiate 137

Negotiate Education Market share Growth 137

SaaStr

DECEMBER 12, 2023

Where we see success is when a company has a sales process that starts with: How the buyer is thinking about it How they would purchase your product And then mapping the sales journey to that That’s the basics of how you’ll build your first GTM playbook. Let’s start at the beginning — with the customer. First, determine the right ICP.

GTM 97

GTM CRM Pipeline Referrals 97

Heinz Marketing

SEPTEMBER 24, 2023

One tool that can help you address your customer engagement strategy is PathFactory. Ensuring these experiences align with the prospect’s buying journey allows you to reach them at the right time and increases the chances of conversion. In doing so, you’re likely to find one of two things: A.

User Experience 116

User Experience B2B Lead generation Campaign 116

Search Engine Land

JANUARY 10, 2024

The business strategy needs to be built into the foundations of your plan, so the more you can understand this and ensure your goals are aligned, the better. Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey?

Strategize 138

Strategize Launch Start-ups Engineering 138

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Ecommerce SEO can be painful. selling over 400,000 eBikes in the last four years.

CTR 84

CTR Electricity Real Estate X-functional 84

Partners in Excellence

NOVEMBER 22, 2021

It’s always a structured approach to engaging the customer, working with them to make a buying decision. The process has always reminded me of critical things I should be considering, to maximize my impact in working with the customer. I’d try to get the customer to consider those issues.

Process 131

Process Sell Customers Up-sell 131

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 116

B2B Customers Objectives and Key Results Price 116

Search Engine Land

MARCH 13, 2024

Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. We can be demographically similar and have different reasons to buy. But this is not what truly motivates someone to buy.

Drivers/motivators 103

Drivers/motivators B2B B2C Quota 103

Partners in Excellence

JULY 18, 2022

This is a trick question—but there is a lot of confusion about whether sellers should be focused on the selling or buying process. Some might fairly argue, “We are better aligned with the customer when we focus on the customer buying process.” Yet we know what effective buying processes look like.

Process 101

Process Sell Customers Closing 101

Partners in Excellence

MAY 27, 2021

Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. I’m really doubtful that organizational changes solve alignment and collaboration problems. And doing this doesn’t address the alignment/collaboration problems across other parts of the organization.

Strategic planning 127

Strategic planning Manufacturing Legal Finance 127

Martech

MAY 25, 2023

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.

Customers 105

Customers B2C Government Growth 105

Search Engine Land

AUGUST 8, 2023

We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. Building your customer journey map. Channel research.

Angle 91

Angle Strategize Drivers/motivators Follow-up 91

Partners in Excellence

NOVEMBER 16, 2021

We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Once we have those identified, we propose, presenting our solution then, ideally, move the customer into closing and getting the purchase order. We may create our versions of their buying process.

Process 131

Process Customers Manufacturing Sales 131

Martech

DECEMBER 29, 2023

Dig deeper: The martech revolution: Making deeper customer connections in a digital world Before celebrating their week’s worth of booming revenue, brands should evaluate their tactics to prepare marketing campaigns to drive value for the entire next year. This year alone, U.S. shoppers broke records during Cyber Week, spending $70.8

Trust 100

Trust Drivers/motivators Repeat business Campaign 100

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Data campaigns that align with media trends garner media coverage to enhance a reputation.

Represent 114

Represent Engineering Niche Service 114

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 110

Objectives and Key Results X-functional Intrinsic Construction 110

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? However, this alignment I’m talking about is considerably more consequential. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Misalignment with business goals.

Strategize 112

Strategize Technology Technology Retail 112

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. As we moved into the early 2000s, the role of cookies evolved.

Objectives and Key Results 119

Objectives and Key Results Strategize Legal A/B testing 119

Partners in Excellence

OCTOBER 3, 2022

In recent years, we’ve acknowledged the concept of a customer Buying Process. In recent years, we’ve acknowledged the concept of a customer Buying Process. Many have argued abandoning the Selling Process, focusing on the Buying Process, in the least we must align the selling process with the buying process.

Process 117

Process Manufacturing Legal Contract 117

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B 107

B2B Objectives and Key Results Drivers/motivators Strategize 107

Sales Pop!

OCTOBER 14, 2023

Mastering the Art of B2B Sales: A Conversation with Greg Nutter In the realm of B2B selling, the journey to success is often fraught with pitfalls. Mistake #1: Redefining the Essence of Selling The journey commences with the fundamental blunder of forgetting what selling truly means.

B2B 64

B2B Sell Management Consulting Pipeline 64

Partners in Excellence

DECEMBER 1, 2021

We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Once we have those identified, we propose, presenting our solution then, ideally, move the customer into closing and getting the purchase order. We may create our versions of their buying process.

Process 118

Process Customers Manufacturing Pipeline 118

SaaStr

SEPTEMBER 25, 2023

But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.” Van Vuuren comments, “I think there’s an opportunity there for us as sales and marketing leaders to align and get off the hamster wheel of leads and get on the path of being focused on having a common target.”

Objectives and Key Results 103

Objectives and Key Results Lead generation Sales Campaign 103

Search Engine Land

SEPTEMBER 21, 2023

Have you ever wondered why people click on certain search results or buy things online? This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. What is neuromarketing? How does neuromarketing drive consumer behavior?

Drivers/motivators 111

Drivers/motivators Strategize UX User Experience 111

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 122

A/B testing Campaign Networking Engineering 122

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. This disjointed system was inefficient and hindered her team’s ability to engage effectively with their digital-first customer base. Building strong collaborations, especially between the marketing and IT teams.

Strategize 104

Strategize Growth Technology Technology 104