ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Niche, offering highly specialized products that are used in a handful of uncommon situations.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

JULY 17, 2015

1) Define Your Angle. For custom manufacturers, having a wide range of equipment and capabilities that can serve a variety of needs is a good differentiator. 2) Put Products Front and Center. It’s also a good idea to include pricing, although for custom products it’s understandable if that’s not always possible.

Manufacturing 78

Manufacturing Angle Engineering Represent 78

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Customers don’t really understand our products at first, but once they see they know they need it.” “Any These types of answers are red flags.

Angle 86

Angle Manufacturing Clients Education 86

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. Ensuring that your site appears trustworthy is imperative to creating a website experience shoppers love.

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Search Engine Land

JULY 31, 2023

Local content: More than blog posts Local content can be product or service pages , case studies, client testimonials, and other content pieces that: Drive people further down your sales funnel. Customers often seek out local products or services because they can get to know the sales staff, management, and owners.

Trust 80

Trust Territory Manufacturing Price 80

ConversionXL

NOVEMBER 9, 2012

If you think people might buy your products or services without checking out the competition first, think again. In other words, the more expensive the product, the more time people take to comparison shop. Product category matters. Males tend to search by product while females search by brand.

Retail 109

Retail Price Real Estate Angle 109

Hubspot

APRIL 6, 2012

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Salesforce

JULY 28, 2022

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

Heinz Marketing

OCTOBER 26, 2020

Bryan has an interesting dichotomy where he is running advanced B2B marketing at a 150 year old manufacturing company. Bryan, you’ve got this interesting sort of dichotomy where you are running B2B marketing, you are running advanced B2B marketing at 146 year old company is a manufacturing company as well. ” Bryan: Yeah.

Pipeline 131

Pipeline Sales B2B Manufacturing 131

Sales Hacker

FEBRUARY 18, 2020

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. She’s currently working as an AVP of Global Marketing for the High-Tech and Manufacturing division of Genpact. I mean, there are so many different angles there.

Manufacturing 83

Manufacturing Technology Technology Education 83

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Heinz Marketing

AUGUST 30, 2019

The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. The differences between products are narrowing. Key Findings.

Healthcare 78

Healthcare Manufacturing B2B Angle 78

Hubspot

FEBRUARY 20, 2017

When traditional Greek soap manufacturer Elo needed a fresh look for their new Greek god-inspired line of olive oil soaps, they turned to designer Mike Karolos at Smirap Designs to create something that would stand out in a sea of touristy Greek gift shop items. 15 Examples of Small Business Branding. 1) Elo Soap.

Electricity 78

Electricity Angle Promote Territory 78

ConversionXL

JULY 7, 2019

Quality product images. If I had to pick one thing that would sell a product online, it’s images. Technically, you could have an ecommerce site with only images and no product descriptions, but I don’t recommend it. Show the products from different angles and in context; make them zoomable.

Conversion 105

Conversion Retail Price Cross-sell 105

Hubspot

OCTOBER 30, 2017

And he did this again and again with an assortment of products: calculators and speakers, smoke detectors and thermostats, even jets and mansions. Sugarman knew that prospects who finished an ad were far more likely to buy the product than those who only read the beginning. The glasses sold out in a day. Always sell a concept.”.

Angle 78

Angle Up-sell Manufacturing Prospecting 78

Hubspot

AUGUST 2, 2012

Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers. The way it works?

Campaign 78

Campaign Gambling Sports Launch 78

Salesforce

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76

Angle Healthcare Technology Technology 76

SalesLoft

AUGUST 20, 2015

Want to connect with Fortune 2000 VPs of Manufacturing? When you know your target accounts, it’s easier (and more effective) to acquire them from an SDR perspective than a marketing angle. With specific responsibilities outlined for each department, and a strong SLA between them, productivity is boundless. Marketing is fun.

Angle 52

Angle Cold Call Appointment Manufacturing 52

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Instant Now On Product Search 2011: Google added Google Instant to Google Shopping Search view within the web results. Here’s why. Here’s why.

E-commerce 77

E-commerce Government Engineering Angle 77

Salesforce

NOVEMBER 9, 2023

Where: Where is the buying decision made, and where will the actual products be used? To understand why sales forecasting is so important to business health, think about two example scenarios: one with a car manufacturer and another with an e-commerce shop. In the case of a car manufacturer, cars take a long time to build.

CRM 59

CRM Territory Manufacturing Pipeline 59

Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Allotted budgets for different products or categories.

Campaign 66

Campaign Price Retail Up-sell 66

Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Is it the manufacturers themselves who are just going to move into dealing with the customers directly? I think they will be disrupted from all angles.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Spiro Technologies

FEBRUARY 13, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Matthew Wanasz: Sure, we’re a manufacturing company first. We have engineers on site, so we engineer all our products.

Customers 52

Customers Construction Manufacturing Government 52

Spiro Technologies

FEBRUARY 13, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Matthew Wanasz: Sure, we’re a manufacturing company first. We have engineers on site, so we engineer all our products.

Customers 52

Customers Construction Manufacturing Government 52

Sales Hacker

APRIL 1, 2025

The moments when you’re not in the class and seeing the, the services team hanging out with the sales team, the product folks hanging out with the CS folks, those bond bond bridges that become very vital in day-to-day work. And, um, having a point of view about Dynamics plus the other Microsoft products. The other thing is just.

GTM 62

GTM Up-sell Start-ups Gaming 62

Hubspot

MARCH 24, 2015

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Marketing Director and Product Manager. Abby and I work well together because we each take a different angle.

Promote 78

Promote Non-Profits Hospitality Start-ups 78

Hubspot

MARCH 11, 2025

Joining forces with a business partner (or a few) can let you see things from a different angle. We were building a digital product for retailers, as well as food and cosmetics manufacturers. Fresh Perspective This benefit might apply to you if, until now, youve been working as a solopreneur.

Legal 36

Legal Real Estate Retail Angle 36

Heinz Marketing

FEBRUARY 10, 2020

To what you alluded to, I’ve kind of, yeah, I mean, shifted across a variety of industries and have supported, whether it’s manufacturing and financial services or life sciences, over to entertainment. Now I’m working in private clubs and fitness clubs and college athletic space.

Pipeline 16

Pipeline B2B Sales B2C 16

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. On this podcast, I talk with company leaders about how they’re monetizing the business of making, moving, and selling products and having fun along the way. Isaac Hetzroni: We are a product-sourcing and merchandising company.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). On the contrary, the licensee will have a better product to sell with the OEM partner’s added value. Understanding enterprise OEM software.

GTM 85

GTM Negotiate Profit margin Contract 85

Spiro Technologies

APRIL 21, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And rail has a significant tailwind behind it because of the sustainability angle. And then number two is the volume of product that you’re moving.

Transportation 52

Transportation Manufacturing Territory Education 52

Heinz Marketing

OCTOBER 7, 2019

We started out initially selling direct to really anybody that would buy the product. And I started to see the reach that the channel could provide us as I started seeing these point of sale reports with these large organizations buying our product that I didn’t know. Todd: The was a great question Matt.

Pipeline 71

Pipeline Territory Sales Healthcare 71

ConversionXL

JUNE 30, 2021

They sell the customer on a product or service and compel them to learn more. A statement that can easily be copied, like “high-quality products tailored to your needs” is too generic to make a lasting impression. Robinhood is an example of letting the product guide a USP. These are products that will outlive you.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

MARCH 14, 2013

It’s estimated that 47% of people in the UK, and 33% in the US have reviewed a product online , this gives you an awful lot of information. 26% to express dissatisfaction, 23% to share companies or products they like). Analyse Product Pages to make sure the Site Delivers the Information Customers Want. Photo Credit.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

FEBRUARY 21, 2025

Target account selling involves identifying and pursuing a small, carefully chosen group of high-potential companies that align with your product or service. I maintain three key groups in my target list: Companies whose products I already use and love. What is target account selling? Content publishing frequency. Growth trajectory.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Lead Fuze

JULY 11, 2021

A sales pitch is a message used to persuade a prospect to purchase a product or service. It should also explain or demonstrate the value of the product or service to the prospect. After addressing the problem, show your audience how your product or service can help them solve it. 3 Solution. 1 One-word pitch. 2 Elevator pitch.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98