Heinz Marketing

FEBRUARY 11, 2023

How to Stand Out from the Competition By Colleen Francis If you want to stand out from the competition, it’s important to create an apples-to-oranges comparison. Although only 37% of all sales organizations currently use AI I sales processes, more than half of high-performing sales organizations leverage AI.

B2B 52

B2B Customers Sales Growth 52

SaaStr

FEBRUARY 24, 2021

It’s apples and oranges. On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. — Jason BeKind Lemkin (@jasonlk) May 2, 2018. So last month, two companies I’ve invested in: both crossed $5m in ARR. both also grew at the exact same rate last month MoM.

Gaming 102

Gaming CRM Closing Growth 102

Partners in Excellence

OCTOBER 17, 2022

It presents what all of us, at the time, focused on in our value positioning/creation. I learned this and have taught it to thousands of sellers, it’s the value realized through the implementation of our solutions. We have always focused on this as our value proposition. And the competitors have similar solutions at roughly the same pricing.

Price 62

Price Process Presentation Customers 62

Search Engine Land

JULY 14, 2023

The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior. Any change in a UI is difficult.

Legal 97

Legal Promote Campaign Trust 97

Search Engine Land

SEPTEMBER 22, 2023

I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. an AI-powered language model developed by OpenAI.

Objectives and Key Results 114

Objectives and Key Results Campaign Referrals Gaming 114

Heinz Marketing

MARCH 20, 2020

It’s best to start these conversations off when you’re putting together the statement of work, to make sure you aren’t selling someone an apple when they’re really expecting an orange. Set clear expectations from the get-go. This will ensure you understand what the client is expecting from you and vice-versa.

Clients 90

Clients B2B Construction Consult 90

Martech

JULY 11, 2023

The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant tool for measuring website performance and user behavior. Any change in a UI is difficult.

Legal 82

Legal Promote Campaign Trust 82

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles.

B2C 129

B2C B2B CRM Contact 129

Search Engine Land

JUNE 2, 2023

As you dive into these comparisons, just be conscious of any seasonality and day-of-week differences that may mean your comparisons would be apples to oranges. If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. A drop in click-through rate due to a mix of the above reasons.

B2B 98

B2B Click Through Rate X-functional Real Estate 98

Hubspot

OCTOBER 10, 2014

Note: They cover emojis for Apple, Google, Microsoft, and Twitter. For this post, you''ll see screenshots of Apple emojis, specifically.). For this post, you''ll see screenshots of Apple emojis, specifically.). Apple’s version shows two girls dancing, each wearing a leotard and bunny ears. Faces and Emotions.

Objectives and Key Results 78

Objectives and Key Results Represent Gaming Sports 78

Heinz Marketing

NOVEMBER 18, 2017

When it comes to year-end analysis, executives can end up comparing apples to oranges, and it becomes an unfair assessment. Accurate sales forecasting is important, but is your sales team doing the best they can when it comes to forecasting accurately? Great read, thanks Jason Jordan. Nuance, So Subtle, We Often Miss It.

B2B 45

B2B Construction Sales Prospecting 45

Hubspot

SEPTEMBER 12, 2019

The commercial shows the faces of a few actors, including Laverne Cox of Orange Is the New Black. Behind the Mac -- Make Something Wonderful" (Apple). In this example, Apple leverages found footage to present a black and white slideshow of celebrities like Oprah, Bono, and Serena Williams working on their MacBooks.

Sports 75

Sports Drivers/motivators Gambling Promote 75

Adaptive Business Services

NOVEMBER 29, 2017

It’s apples to oranges. This technique is based on the premise that, when you are perceived as someone who actually works for the company, vs. as a vendor who is trying to sell something to that company … well … there is no comparison. It works particularly well with larger accounts. Any organization. You get the idea.

Sell 54

Sell Technique Education Trust 54

Gong.io

JULY 12, 2018

That’s why comparing their overall numbers “against” each other is like comparing apples to oranges. The data science team here at Gong.io analyzed language patterns used in sales calls from 23,363 B2B deals. Every sales call was transcribed and analyzed with AI to isolate the key language patterns used in successful interactions.

Technique 61

Technique Cold Call Negotiate Price 61

Partners in Excellence

DECEMBER 9, 2019

.” That’s often because, “that’s what every other SaaS company does.” ” Others have a biased view based on what they perceive as the complexity and impact of their offerings, “We want to be a high value add partner and want a solutions based approach to selling.” This is the outward-in process.

Sell 48

Sell Consult Finance Inside sales 48

Pointclear

JUNE 16, 2015

These are questions stirring in the minds of executives everywhere. Just google them.) The problem is they’re not so easy to answer; few have found success; and for that matter, are they even the right questions? I have been in this business since 1991 and things have not changed dramatically over the past almost twenty-five years. I beg to differ.

Pipeline 97

Pipeline Cold Call Price B2B 97

Partners in Excellence

MAY 27, 2015

We’re talking apples and oranges. The title of this post is the Seller’s Process. Let me explain what I mean by starting with the customer–which is where everything really should start. This perspective is really useful because it forces us to look at the process in its totality, not just segments of the process.

Process 92

Process X-functional E-commerce Drivers/motivators 92

Gong.io

JULY 12, 2018

That’s why comparing their overall numbers “against” each other is like comparing apples to oranges. The data science team here at Gong.io analyzed language patterns used in sales calls from 23,363 B2B deals. Every sales call was transcribed and analyzed with AI to isolate the key language patterns used in successful interactions.

Technique 48

Technique Cold Call Negotiate Price 48

Hubspot

OCTOBER 27, 2014

1) The Scarf Guy From the Apple Announcement. You''ll need a duck bill, a cardboard box that fits around your body and some spare cardboard cut into squares, hot glue or another strong glue, and paint/brushes: yellow, light orange, white, and black. Scroll for the section that applies to you: individual costume or group costume.

Sports 78

Sports Follow-up Networking Conversion 78

SBI

NOVEMBER 14, 2017

Executives end up comparing apples to oranges, and it becomes an unfair assessment. Oh, year-end analysis. How I love thee and hate thee. Let me count the ways…. This is the time of year when executives become hyper-sensitive to numbers and are asking a flurry of questions. What revenue will we close the year with? Is there one?

Drivers/motivators 55

Drivers/motivators Referrals Strategize Closing 55

SalesLoft

NOVEMBER 20, 2015

They are apples and oranges. A few weeks ago, our Director of Sales, Anthony , gave a presentation to our sales team (and anyone else who wanted the clarity) on the difference between marketing automation and Salesloft. A common objection we come across when selling is, “But I already have a marketing automation tool.

Appointment 52

Appointment Campaign Technology Technology 52

Lead Fuze

JULY 19, 2023

This key financial metric offers deep insights into your company’s profitability, revealing the efficiency of your sales efforts and operational management. We will also delve into strategies that can help boost your ROS ratio. What is the difference between Return On Sales and ROC? It’s like a financial performance report card.

Profit margin 52

Profit margin Non-Profits Price Sales 52

Partners in Excellence

AUGUST 23, 2015

Recently, I was being interviewed on value creation and differentiation. I was asked the question, “What’s the difference between differentiation and dissimilarity?” ” The question caused me to pause for a moment. It’s easiest to understand these concepts if we take a walk into a friend’s garage.

Transportation 92

Transportation Sports Up-sell Start-ups 92

Hubspot

APRIL 23, 2020

Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. Regardless of why your company is interested in a website redesign, the project itself is a massive undertaking.

Strategize 101

Strategize Engineering Follow-up Start-ups 101

Hubspot

JULY 5, 2012

Apple's Perfect Logo Rebrand. Today, we think of the Apple logo as a simple but sleek design, representative of the Apple brand. The logo originally had a picture of Isaac Newton sitting under an apple tree. The logo originally had a picture of Isaac Newton sitting under an apple tree. Gap's Logo Redesign Disaster.

Launch 78

Launch Represent Construction Education 78

Hubspot

SEPTEMBER 26, 2016

In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. 1) Spotify. Atreyu exclaims.

Transportation 78

Transportation Campaign Follow-up Promote 78

ConversionXL

OCTOBER 7, 2022

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Hubspot

MAY 6, 2014

About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. It wasn''t that different from the old design, but it was new! More visual! It was also frustrating for some. Look, a bad header photo won''t be the death of your Twitter marketing. Just look at those vivid, high-definition colors!

B2C 78

B2C Sports Campaign Promote 78

Hubspot

FEBRUARY 4, 2014

Think about the Apple brand for a second: What sticks out in your mind? The apple with a bite taken out, right? For some reason, many B2B brands have muted their creativity to fit into this “professional” or “straight and narrow” box. Uniqueness. Most logos that you see have one or two colors. Technology.

B2B 76

B2B Healthcare Represent Pharmaceutical 76

ConversionXL

NOVEMBER 9, 2012

In other words, the more expensive the product, the more time people take to comparison shop. More and more consumers are savvy enough to understand how to compare options, and they look at other places where they can buy the same or similar goods. Even if they want to buy stuff in retail outlets, 83% of U.S. Product category matters.

Retail 109

Retail Price Real Estate Angle 109

Hubspot

JANUARY 3, 2013

The media quickly jumped on Oprah's #fail to further discuss the tablet war between Microsoft and Apple. Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). And you know what makes prevention a lot more difficult? 1) Mario (Adult) Party. Great news for Nintendo, right?

Promote 76

Promote Networking Campaign Launch 76

Heinz Marketing

OCTOBER 21, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 47

Pipeline Sports Sales B2B 47

Hubspot

OCTOBER 14, 2011

Launches like Apple’s exemplify how successful suspense can be as a tactic. Who doesn't like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage. Draw Out the Suspense.

Product 62

Product Launch Service Customers 62

Gong.io

JANUARY 21, 2022

Most sales methodologies focus on uncovering and satisfying buyers’ needs. As such, a majority of sales leaders train their reps to ‘go along to get along,’ right from the word go. The Challenger Sales model folks say that’s a problem. A major one. It ignores what they see as the most important element in successful selling: challenging the buyer.

Objectives and Key Results 71

Objectives and Key Results Sales Up-sell Education 71

Hubspot

JANUARY 2, 2013

Otherwise, you’ll be comparing apples to oranges! It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. That's why we set out to create a helpful guide and worksheet that any inbound marketer can use to plan a successful website redesign.

Strategize 77

Strategize Launch Follow-up Lead generation 77

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not. Jakub Linowski elaborates on the distinction between certain groups that segmentation in post-test analysis can pinpoint. vs. mobile traffic.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

SEPTEMBER 14, 2015

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-Armed Bandit Problem. Image Source.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116