Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard.

Healthcare 127

Healthcare Entertainment Retail Education 127

Search Engine Land

MARCH 5, 2024

.” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic. What are blog roundups and skyscraper posts? ” And that’s OK, too.

Technique 97

Technique Price Process Engineering 97

Iannarino

JULY 5, 2021

Time each conversation based on its ability to create value for decision-makers and your other contacts. There are some conversations that create greater value for your clients earlier in the conversation. In part, your clients perceive that value based on the timing and the context of the conversation.

Clients 343

Clients Contact Territory Conversion 343

Iannarino

JUNE 13, 2021

The legacy solution approach moved us away from transactional models, in response to what clients needed from a salesperson. Without distinguishing among them, you can easily lose complex deals where value creation dominates a client’s buying decision. Legacy Laggard Approaches. Legacy Solutions.

Clients 226

Clients B2B Sales Service 226

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. If they find value in your content, they may link to it or share it with their audience. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers.

Finance 98

Finance Manufacturing Referrals Construction 98

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Dig deeper: 17 tips to improve your AI-assisted content creation process 3. Dig deeper: 17 tips to improve your AI-assisted content creation process 3.

Niche 129

Niche User Experience CTR Click Through Rate 129

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data. Custom GPT models offer controlled data but are limited to what is provided. Each system has its pros and cons.

Technology 142

Technology Technology Campaign Technique 142

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Why we care. Five9’s Agent Assist 2.0

Product 96

Product Campaign Contact Pitch 96

Lead Fuze

NOVEMBER 10, 2023

Incorporating this large language model into your strategy could help increase engagement across different media platforms – be it blog posts or social media captions. Ever felt like you’re in a never-ending chase to catch up with the latest marketing trends? How do you leverage ChatGPT for marketing?

Campaign 52

Campaign Promote Follow-up Engineering 52

Partners in Excellence

DECEMBER 13, 2022

Sellers know that value creation and realization are critical in engaging our customers. Value creation is a fundamental in our work with our customers. But what about the value we create within our own organizations? What value are we creating with our people? How Value And Value Creation Evolves.

Pitch 73

Pitch Sales Conversion Customers 73

Lead Fuze

MAY 26, 2023

To build your team on a budget, we’ll look at training existing personnel and hiring freelancers for specific tasks as well as exploring non-traditional pricing models. We’ll also discuss non-traditional pricing models like creating service-specific landing pages and comparing hourly rates versus fixed pricing.

Referrals 98

Referrals Price Clients Networking 98

Search Engine Land

APRIL 27, 2023

Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? But for now, image searches for products, plants, animals and more remain a key differentiator, adding value to users. Get the daily newsletter search marketers rely on.

Engineering 97

Engineering User Experience Technology Technology 97

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. These AI “Aha!”’ What is genAI exactly?

Campaign 126

Campaign Launch Represent Strategize 126

PandaDoc

APRIL 8, 2024

Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process. A deal desk introduces a new approach to managing deals. Let’s get to it!

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. And while there are other AI models and platforms, OpenAI’s tools are among the best. This is just a sampling of the ways I use these tools. Customer AMA.

Campaign 96

Campaign Construction Launch Education 96

Search Engine Land

DECEMBER 12, 2023

Just because Google files and publishes a patent application doesn’t guarantee that the methods outlined will be implemented in Google Search. To gauge if Google finds a methodology or technology compelling enough to use in practice, you can check if the patent is pending in the U.S. and other countries. Extracting relevant keywords.

Objectives and Key Results 123

Objectives and Key Results Engineering User Experience Presentation 123

Lead Fuze

DECEMBER 5, 2023

Just as our metaphorical library helper would help you navigate a mountain of books, generative AI models can analyze massive volumes of online content, extract key patterns and produce fresh content aligned perfectly with search engine algorithms. How to use generative AI to improve SEO ? Writing Assistant can elevate your SEO game.

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Lead Fuze

JUNE 26, 2023

We will explore how to define your service range from content creation to lead generation strategies and discuss effective financial management techniques for your agency including regular invoicing and pricing strategies. Conclusion Defining Your Service Range These could include content creation and lead generation.

Legal 98

Legal Lead generation Finance Technique 98

Highspot

JANUARY 28, 2024

Download Resource: The All-In-One Sales Content Management Toolkit 4 Steps on Implementing a Content Governance Plan Implementing a content governance plan revolves around a model of policies, lifecycle, and risk management. This includes several stages: planning, creation, review, approval, and distribution.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Search Engine Land

OCTOBER 31, 2023

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions. SUBSCRIBE See terms.

Objectives and Key Results 125

Objectives and Key Results A/B testing Strategize Angle 125

Search Engine Land

APRIL 6, 2023

Content creation AI content creation is a big advantage for businesses looking to gain efficiency and improve their SEO. Google Search’s guidance on AI-generated content has changed in recent months to allow for AI content creation, provided it meets the same quality guidelines established for human writers.

Engineering 110

Engineering Legal Launch Referrals 110

Partners in Excellence

APRIL 22, 2021

In past decades we’ve seen both the pros and cons of product led business models. In the article on PLG, I focused on some of the promise, as well as the problems/challenges with this business model. These problems give us the context in which we deliver the most impactful value to the customer. What’s this mean?

Growth 135

Growth Quota Customers Promote 135

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Lead Fuze

OCTOBER 5, 2023

Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Using deep learning algorithms coupled with big data analysis techniques, an AI model can segment audiences based on various factors like demographics, preferences, past interactions, etc., Can I use AI for marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Search Engine Land

SEPTEMBER 25, 2023

As the customer dives deeper, a complex interplay between desire and rationality occurs, with considerations of value, necessity and potential enjoyment balanced against budget constraints. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customers 129

Customers User Experience B2C Engineering 129

PandaDoc

APRIL 17, 2024

Key takeaways ACV stands for “annual contract value.” What does ACV stand for in sales The meaning of ACV in sales is “annual contract value” and is a metric that tells you the revenue generated by a contract over a year. It goes hand-in-hand with total contract value (TCV). “What is ACV in sales?”, we hear you ask. What is ARR?

Contract 52

Contract Non-Profits Legal Clients 52

ConversionXL

OCTOBER 22, 2018

The accuracy of those numbers, however, depends largely on the quality of our attribution model. To reframe marketing as an investment rather than a cost center, we must connect all the dots to revenue—but it’s hard to do without the right tools and models to get started. No marketing attribution model is perfect.

B2B 131

B2B Process Campaign Contact 131

Partners in Excellence

NOVEMBER 18, 2022

Selling is about creating value… Well, yeah, … but we have differing views of value, which often focuses on us and not the value customers need… To most sellers, it’s fitting the customer’s budget and winning because we might have a few more features than the alternatives, or are cheaper.

Customers 104

Customers Retail Technology Technology 104

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. Develop a content strategy: Based on your target audience and keyword research, create a content strategy that outlines the types of content you will create (blogs, videos, infographics, etc.), topics to cover, and the frequency of publishing.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Search Engine Land

OCTOBER 23, 2023

Retirement of attribution models Google retired four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above were removed from both the Analytics user interface and Admin API. Take a look at their big 2-0. Let’s get to it! Time decay.

E-commerce 127

E-commerce Launch Campaign Retail 127

PandaDoc

MARCH 6, 2024

If you wish to add fields (such as text fields, signature fields, and card detail fields), our AI models can assist you with optimal auto-placements for these fields. Here’s a small overview of what you can do with it: Create smart goals (the AI model will analyze your historical data to develop achievable goals for you).

Price 97

Price Legal Contract Government 97

Lead Fuze

NOVEMBER 7, 2023

Hang on tight as we delve into how machine learning models are transforming media management; explore new-age AI-powered content creation tools; and tackle some big questions around algorithmic bias in our hyper-connected world. To help keep up with this surge in usage, machine learning models have come into play.

Campaign 52

Campaign User Experience Technology Technology 52

Search Engine Land

AUGUST 18, 2023

Monitoring and analyzing social media conversations to identify trends and topics relevant to content creation. These are not limited to generating content but extend to personal and recreational use, voice, music, coding, audio production, image and visual creation, video making, and podcasting. Creating detailed buyer personas.

Technology 95

Technology Technology Process Objectives and Key Results 95

Lead Fuze

DECEMBER 4, 2023

Welcome to the future of content creation where AI-generated content is changing the game. It crafts quality blog posts or product descriptions faster than any human could ever dream of doing so. How does AI help in content creation? Speedy Content Creation with AI Why does this matter? You’re not alone.

Engineering 52

Engineering Technique Contact Follow-up 52

Sales Hacker

SEPTEMBER 8, 2023

High vs Low Margin SaaS Models Software is an inherently high-margin business. This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. The problem? Series A graduation rates are dropping.

GTM 88

GTM Launch Growth Networking 88

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52