The Advantexe Advisor

FEBRUARY 23, 2024

Earlier this week, I shared a blog post called, “The Impact of Price Discounting on Gross Margin from a Business Acumen Perspective.” In it, we shared insights and ideas about how cutting prices can impact the business from the business acumen perspective, most notably gross margin and profit metrics.

Price 93

Price Strategize Process Customers 93

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy.

Objectives and Key Results 111

Objectives and Key Results Engineering Technique Trust 111

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Education 115

Education Entertainment Networking Legal 115

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Here are a few examples: For a local business, you could compile a guide of events in the area. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. Business email address Subscribe Processing.

E-commerce 132

E-commerce Click Through Rate Strategic planning Pitch 132

Search Engine Land

JANUARY 16, 2024

How do you bake the insights into your strategy? Business email address Subscribe Processing. You might find something like, of the 100 pieces of content on your website, 90 of them are thought leadership blog posts, and 10 of them are Contact and bottom-funnel pages, but the middle of the funnel is under-represented.

UX 120

UX Represent Niche Clients 120

Search Engine Land

JANUARY 30, 2024

There are strategies you can implement to convert that traffic into paying customers. Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales. You should: Focus on the first two actions on the blog. The good news?

A/B testing 120

A/B testing UX Intrinsic Trust 120

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. These technologies will enable even more sophisticated personalization and efficiency in marketing strategies.

GTM 122

GTM B2B Technology Technology 122

Search Engine Land

SEPTEMBER 1, 2023

Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. Clarifying how to use these three data points will help you create a crystal-clear keyword strategy for your business. But only when it’s appropriately harnessed.

Objectives and Key Results 138

Objectives and Key Results UX Niche Engineering 138

Search Engine Land

JANUARY 30, 2024

Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. In this section, we will focus on the benefits of our core services and how they can empower your business. Include a CTA to either a service page or related blog posts.

Clients 103

Clients Trust Education Engineering 103

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Ad creation Display advertising is a big part of an awareness-based strategy, so it’s important to craft ads that are both visually compelling and effectively show your brand’s value.

A/B testing 114

A/B testing Campaign Click Through Rate Promote 114

Search Engine Land

APRIL 15, 2024

How does this fit into your overall SEO strategy and SEO planning ? Example Initial goal: Write a blog post about our eco-friendly kitchen products. Revised goal: Our objective is to create an informative blog post about eco-friendly kitchen products that educate users about kitchen sustainability. Ask, “So what?”

Process 122

Process Objectives and Key Results Angle Follow-up 122

Search Engine Land

FEBRUARY 20, 2024

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views.

Real Estate 125

Real Estate Campaign Technique Clients 125

Heinz Marketing

DECEMBER 21, 2023

The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog. Originally, when we presented a fleshed-out campaign strategy, they felt overwhelmed as to how they would have the resources to implement it.

Campaign 115

Campaign Clients Strategize Contract 115

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 134

Strategize B2B B2C Trust 134

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content.

UX 129

UX Strategize Referrals Conversion 129

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. AI-driven marketing automation solutions tailored to specific industries can revolutionize marketing for small businesses lacking dedicated growth and marketing departments.

Drivers/motivators 105

Drivers/motivators Growth Product Technology 105

Search Engine Land

JANUARY 11, 2024

Classification in SEO Review the following scenarios and how classification can help improve your SEO strategy completion or speed up some processes. Business email address Subscribe Processing. Here are some examples of how these approaches can be applied in SEO and why they are important.

Objectives and Key Results 136

Objectives and Key Results Follow-up Start-ups Engineering 136

Partners in Excellence

DECEMBER 12, 2023

Also, a lot of technical books in math, business, science provided us great short-cuts to reading and writing papers on the reading. It promised comprehensive understanding of the individual and a detailed communication planning and engagement strategy. Based on what we know about him, here are some strategies: 1.

Construction 109

Construction Sports Education Strategize 109

Salesforce

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Business email address Subscribe Processing. What this means for your SEO strategy Do you want to drive results similar to those of Lectric?

CTR 86

CTR Electricity Real Estate X-functional 86

Search Engine Land

APRIL 15, 2024

Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics. It’s the initial step in using them within a comprehensive search strategy.

Manufacturing 113

Manufacturing Real Estate Strategize Territory 113

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. And smart SEOs will relish the challenge and put the following nine strategies into action to make it happen.

Real Estate 136

Real Estate UX Drivers/motivators Education 136

Martech

APRIL 23, 2024

Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. Has your vendor changed their product or marketing strategy?

Government 107

Government Technology Technology Trust 107

The Advantexe Advisor

FEBRUARY 28, 2024

Many public and private organizations have determined that one of the most important ways to grow and scale is through “Business Development” which means mergers, acquisitions, licensing, investments, options-to-buy, and several other investment vehicles.

Pharmaceutical 62

Pharmaceutical Manufacturing Follow-up Growth 62

Search Engine Land

FEBRUARY 9, 2024

However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. Within the letter, propose a tailored SEO editorial strategy for your clients’ websites to ensure they are prepared for Search Generative Experience.

Clients 120

Clients Engineering Consult User Experience 120

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 114

Strategize Strategic planning Technology Technology 114

Highspot

OCTOBER 3, 2023

By leveraging enablement to build a high-performing sales team, drive efficiency with the right tech stack, and employ an effective strategy, you can achieve consistent sales outcomes. Leverage Enablement to Deliver Consistent Business Results To drive behavior change, you first need to outline a plan of action.

Sell 91

Sell Commission Quota B2B 91

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Offering DIY tips and tutorials.

Real Estate 115

Real Estate Trust Healthcare Click Through Rate 115

Search Engine Land

MARCH 20, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. But add a goal behind it, and it becomes a tool for your business. Goals matter because they give your content marketing direction and purpose.

Education 102

Education Trust Engineering Up-sell 102

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. For Business Leaders: Reflection provides a basis for strategic planning by evaluating the success and failures of past strategies.

Growth 103

Growth Strategic planning Strategize Technique 103

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Customer Lifetime Value (CLV) CLV quantifies the total value a customer brings to the business throughout their entire relationship.

B2B 103

B2B Growth Customers Cross-sell 103

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? Strategy is a tricky term to nail down at times. A quick Google search for “SEO strategy” provides no shortage of articles.

Strategize 119

Strategize Niche Angle UX 119

Search Engine Land

DECEMBER 6, 2023

Content enrichment Don’t be afraid to leverage generative AI to elevate your content strategy. Enhancing data analysis AI can be a valuable tool for understanding your audience, its search patterns and on-site behaviors – use these insights to evolve your SEO strategy. Business email address Subscribe Processing. See terms.

Niche 133

Niche User Experience CTR Click Through Rate 133

Force Management

NOVEMBER 17, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Closing 118

Closing Sales Process 118

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. From there, develop blogs or additional content pages covering related subtopics that can naturally link back to the pillar content. An internal linking strategy. Content marketing.

CTR 140

CTR User Experience Engineering Strategize 140

Martech

SEPTEMBER 5, 2023

Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%). This was the highest increase among all marketing strategies surveyed. Get MarTech!

B2B 132

B2B Campaign Process Customers 132

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Business email address Subscribe Processing. Dig deeper: Generative AI to create content: To use or not to use it? Get the daily newsletter search marketers rely on.

Technology 123

Technology Technology Engineering Strategize 123