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What It Means When You Trash Your Competition

Iannarino

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. Needless to say, I had a lot of feedback.

Cold Call 290
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How to use DIY content to boost your visibility and leads

Search Engine Land

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. The benefits of using DIY content Here are a few of the critical ways DIY content can help you boost business, both online and in the real world. Everybody wins!

Trust 107
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Was it the last email, event or offer that contributed to that sale?

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Generative CRM — Here’s What It’ll Mean For Your Business

Salesforce

The employee view Imagine you’re a sales rep today and you’ve just been assigned a new account. Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner. Visit Trail +100 points Trail Einstein GPT: Quick Look Learn the ways of this trail.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

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5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Salesforce

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. Maybe selling out stadium tours isn’t in the cards for you, but marketers can learn a thing or two (or how about five?) Here’s how you can refresh your strategy and win customers back. from Taylor.

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You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

They ask questions about anything and everything, and that’s how they know things better and remember for a more extended period. We can look at our campaigns from different angles and develop innovative ways to improve them. We can look at our campaigns from different angles and develop innovative ways to improve them.