Remove blog how-to-approach-transactional-selling
article thumbnail

How to Deal with Legacy Approach Buyers

Iannarino

The Gist: Even though there is a lot of criticism aimed at legacy sales approaches, there is nothing similar when it comes to legacy buying approaches. The legacy buying approaches tend to treat complex sales as if they were transactional. Transact Me? Transact You!

Clients 206
article thumbnail

From Legacy to Modern Sales Approaches | Part 1

Iannarino

The Gist: The legacy laggard approach to sales is transactional, even if some versions have added a few modern strategies. The legacy solution approach moved us away from transactional models, in response to what clients needed from a salesperson. Legacy Laggard Approaches. Legacy Solutions.

Clients 224
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Your First Meeting Repels Your Prospective Client

Iannarino

But if you’re not careful you can repel your prospective client, courtesy of the legacy approach to sales that creates no real value. How to Avoid a Second Meeting. In short, getting ghosted may be the natural result of how you approached the sales conversation. A lot of legacy practices prevent second meetings.

Meeting 328
article thumbnail

From Legacy to Modern Sales Approaches, Who Leads | Part 7

Iannarino

The Gist: In a transactional sale, the salesperson has too little power to lead the client. In the legacy solution approach, the salesperson must negotiate a linear sales process. In the modern approach, the salesperson leads the client. From Legacy to Modern Sales Approaches Parts 1-6: Part 1 | Approaches.

Negotiate 201
article thumbnail

From Legacy to Modern Sales Approaches, The Level of Value | Part 9

Iannarino

The Gist: One of the easiest ways to recognize your sales approach is to look at the level of value you create for your clients. The lower the level of value you create, the more likely that you have a legacy approach. The greater value you create, the more modern your approach. Legacy Laggard: Transactional Approach.

article thumbnail

From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. The modern approach requires the ability to resolve difficult concerns that prevent clients from moving forward.

article thumbnail

The New Sales Conversation

Iannarino

Clients increasingly find traditional sales approaches to be inadequate—and it’s causing them to avoid salespeople. Legacy approaches were mainly designed to solve the salesperson’s problems, not the client’s problems. The new conversation provides value in areas where we have not yet enabled salespeople. The Salesperson’s Dilemma.