SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Zapier was last valued at over $5B. Is that true today?

B2B 98

B2B Angle X-functional Trust 98

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. You can use this data to write new content to capture this target audience. You can use this data to write new content to capture this target audience. This approach saves you time and leverages the existing SEO value of your content.

E-commerce 130

E-commerce Click Through Rate Strategic planning Pitch 130

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust.

Real Estate 111

Real Estate Trust Healthcare Click Through Rate 111

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Drivers/motivators 78

Drivers/motivators Cross-sell Networking Pipeline 78

ClickFunnels

NOVEMBER 15, 2021

We will also share a different chart that we believe is a much better way to visualize your sales funnel. We will also share a different chart that we believe is a much better way to visualize your sales funnel. Want to get clarity on how to effectively sell online? Continue reading…. You get traffic immediately.

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

ClickFunnels

OCTOBER 21, 2021

Get The 2-Page Sales Funnel That Generated 185,372 Leads For Our Business (Just $7). This first lead-gen example comes from a sales funnel that we use a lot here at ClickFunnels. Here’s an example from our DotCom Secrets book sales funnel…. What’s great about this sales funnel is that…. That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

SEPTEMBER 28, 2021

No matter what industry you are in, you will surely learn something that you can apply to your own business… Table of Contents: #1 Ramit Sethi #2 Brian Dean #3 James Clear #4 Mark Rosenfeld #5 Zero to Users #6 Matthew I. Smith #7 ClickFunnels Want to Learn How to Convert Those Leads Into Customers? #1 You are in the right place!

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Niche 94

Niche CRM Contact Sales 94

ClickFunnels

JANUARY 26, 2022

The post How To Get The Highest Quality Leads From Your Sales Funnel appeared first on ClickFunnels. Want to know how to make the most out of the leads that you bring in? Table of Contents: What Is a Lead? Note that there’s a difference between lead generation and sales prospecting. Lead generation isn’t free.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Salesforce

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Here’s how you can learn more about email workflows and start automating today. Download the guide What is an email workflow in marketing? Another way to define an email marketing workflow ?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Highspot

APRIL 30, 2024

In fact, 71% of organizations don’t provide guidance to employees on how to use AI, and half of companies are skeptical about its impact. As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? more views on their items.

Government 52

Government Sell Sales Go To Market 52

ClickFunnels

JULY 7, 2021

The post 7 Lead Generation Methods To Maximize Sales Potential appeared first on ClickFunnels. So to help, here are 7 lead generation methods to maximize your sales potential — to fill your email list with your dream customers. as well as from my own experience as an online marketer. Let’s dive in!

Lead generation 246

Lead generation Niche Sales Pitch 246

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. I’ve been writing about these tools in my monthly XR/AI Marketing Brief.

Entertainment 134

Entertainment Education Launch Presentation 134

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Niche 138

Niche Commission UX Trust 138

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. Lists are highly effective on blog posts and work just as well on email. Lists are highly effective on blog posts and work just as well on email. 4: Tell Me How I Can Best Help You. 1: A Personal Note to [Personalized First Name].

Launch 300

Launch Promote Technique Sports 300

Search Engine Land

FEBRUARY 13, 2024

The rater data can be used when evaluating proposed algorithm changes or to create test sets that Google uses in other internal evaluations. That led me to do an X thread , and several people replied asking for a blog post, so here we are. First of all, what is E-E-A-T? The concept was originally launched as just E-A-T.

Engineering 128

Engineering Contact Start-ups Launch 128

ClickFunnels

SEPTEMBER 20, 2021

The post How To Build An Effective Sales Funnel For Affiliate Marketing appeared first on ClickFunnels. Affiliate marketing can be a great way to start making money online. Because instead of creating your own product line from scratch you can simply sell other people’s products. …etc.

Profit margin 222

Profit margin Sales Niche Up-sell 222

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. SEO takes time to work.

Niche 143

Niche Engineering Promote Territory 143

Highspot

JANUARY 18, 2024

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Enablement has little visibility into how reps are using content or if it’s landing in the field. Here are tips to put an end to content chaos once and for all with analytics.

Government 52

Government Strategize Promote Go To Market 52

Search Engine Land

DECEMBER 11, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Promote 105

Promote Campaign B2C Retail 105

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? Each channel is a piece of the same puzzle.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments.

Appointment 127

Appointment Clients Launch Follow-up 127

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 110

B2B Cross-sell Hospitality GTM 110

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Whose opinion of your product matters the most?

Process 70

Process Objectives and Key Results Growth Product 70

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant.

GTM 98

GTM Cross-sell Territory Retail 98

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

ConversionXL

MARCH 31, 2021

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost in the noise and miss what matters.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Salesforce

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Maybe selling out stadium tours isn’t in the cards for you, but marketers can learn a thing or two (or how about five?) from Taylor.

Strategic partnership 98

Strategic partnership Campaign Trust Start-ups 98

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. How do you make it work for you? So, owned media. What is it?

GTM 71

GTM Launch B2B Growth 71

Search Engine Land

MAY 30, 2023

How can it help my business? A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. Shouldn’t I be on TikTok instead?

Niche 99

Niche Entertainment Education Promote 99

Highspot

DECEMBER 12, 2023

In doing so, you can convey how investing in enablement helps leaders realize their business goals. By demonstrating how adoption leads to improved performance, leveraging analytics to prove how your programs drive sales outcomes, and highlighting stakeholder feedback, you can create a compelling business case for enablement.

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers.

Niche 98

Niche Follow-up Contact Intrinsic 98

Sales Hacker

OCTOBER 17, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Love the Personalization. Subject: Lavender Marketing Career Question.

Growth 54

Growth Product Customers Sales 54