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Writing people-first content: A process and template

Search Engine Land

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Example Initial goal: Write a blog post about our eco-friendly kitchen products. Want to rank highly in 2024 and beyond? Grab a copy of this first.

Process 122
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How to launch a product-led SEO strategy

Search Engine Land

This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. Identify your customer One fundamental mistake many SEO experts make is focusing on the website and forgetting about the customers. The transformative rise of AI.

Product 111
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6 ways to use generative AI for your marketing

Martech

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. One approach is RACE, which stands: Role: Defines who you need the system to be.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Predictive content planning Utilize AI to analyze internal and external search behaviors and sales data to identify emerging trends.

Niche 133
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is the cornerstone of good marketing.

Campaign 149
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How SEO and content marketing work together

Search Engine Land

With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. Let’s explore how they harmonize. Let’s explore how they harmonize.

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Video content guide: Why you should start creating videos now (plus examples)

Search Engine Land

Read: No ads, no sales pitches.) ” It would be hard to teach someone how to do these things in a written blog or article, so serving up a video makes a lot more sense. For example, publishing a blog with a related video embedded in the post can be a way to further engage your audience and keep them on your page longer.