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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Take a peek. Take a peek.

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B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Sales Leader As Air Traffic Controller. In this article, David Mattson draws on a detailed analogy of sales leaders as air traffic controllers.

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Everything You Need to Know About Digital Engagement

Salesforce

Get your customers back What is digital engagement and why is it important? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. This demand for personalization will only continue to grow.

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B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Read this excellent article for more ideas and strategies.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Get a chicken. Cook it until it’s perfectly done. Should” can look damn good.

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This day in search marketing history: January 13

Search Engine Land

Google Rich Results testing tool now reports on unloadable embedded resources. 2020: The tool could now report unloadable embedded resources, such as external elements included by a page. Matt Cutts educates Washington, DC about Google. It is impossible to pay for a better ranking.” Also on this day.

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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data? What are our goals?