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What is the best generative AI tool for writing PR content?

Search Engine Land

Dramatically better results than Claude 2. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Then, I reviewed and made edits to posts on the same topic generated by: GPT-3.5,

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Let’s talk about E-E-A-T: Debunking misconceptions

Search Engine Land

Those tasks can include comparing sets of search results and seeing which is better or comparing pages to see which is more relevant to a query. Thanks to some wording changes in the SEO starter guide and tweets by Google Search Liaison Danny Sullivan, questions are popping up around the topic. Why doesn’t Google use these things?

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How to prevent AI from taking your content

Search Engine Land

I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. You may also have difficulty standing out, earning trust, or converting to sales.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. But has anything in the last eight years of SEO really changed? On some GSD Fridays, I held “bug bashing” sessions.

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5 SMART Goal Examples That'll Make You a Better Marketer

Hubspot

And to hammer that mentality into our heads, he would make us write down our off-season training goals every year. Every year, I set concrete off-season training goals, and since I had a plan and clear direction, I always achieved them. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

Open ended sales questions are a crucial aspect of the sales process. Additionally, we’ll cover some of the common mistakes to avoid when asking open ended sales questions. What are open ended sales questions? What are open ended sales questions? Why should you ask open ended sales questions?

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? 1) Topic Workflows. Main Triggers: Page Views or Content Offer Downloads. Create a workflow for each of the industry-related topics you create content about.

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