Remove business-culture bridging-the-generational-gap
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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. But, it’s not all smooth sailing.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС).

Product 131
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Current trends in marketing and data have deep roots

Martech

True, Winterberry does highlight generative AI as the major macro-trend for the coming year. Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway. Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway.

B2B 113
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Why agencies need to work closely with client RevOps teams

Martech

Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives.

Clients 110
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B2B Excellence through Marketing Orchestration

Heinz Marketing

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

B2B 93
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5 ways MOps can elevate the annual planning process

Martech

This template outlines the necessary steps — from setting business objectives to shaping marketing tactics. Ensure that the template incorporates business objectives, key actions, how things will be measured and critical dependencies. Here are five ways your MOps team can help transform your annual marketing plan. What performed well?

Process 113
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3 Ways to Monetize Data and Analytics

Smarter With Gartner

Despite a state-of-the-art business insights platform, Dow Chemical had a data problem. The organization had hundreds of dashboards and thousands of reports, but none of that information was generating better decisions. Use data to optimize the business. Dow Chemical created value by optimizing business processes.

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