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The marketer’s guide to state data privacy laws

Martech

Buy, sell, or share PI of 100,000+ consumers or households. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Contract 138
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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. Having an ally on the inside can make the sales process run more smoothly. Watch the demo

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The CCPA for Sales and Marketing Leaders: Everything You Need to Know (California Consumer Protection Act)

Sales Hacker

Just one month after the GDPR took effect, the California Consumer Privacy Act (CCPA) was signed into law in June 2018, giving businesses only until January 1, 2020, to get their data protection and user privacy policies into shape — or pay the high price of negligence. Wait, what? The trick is to prepare well before the law takes effect.

Legal 61
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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. If your legal counsel determines that any activities qualify as sharing or selling data, work with internal stakeholders to implement opt outs, including GPCs.

Legal 96
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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce

You’ll continue to sell products in the physical world and on websites like Amazon or Target (Web1) and promote them on social media (Web2), but you can also sell NFTs in new digital-first marketplaces like the metaverse (Web3), likely in your own branded store. Consumers can even “ rent ” your NFT to use in games and other activities.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Annual contract value (ACV) The average annual revenue generated per customer contract.