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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce

With a VC, a club patron can prove they are over 21, but choose not to present their birth date, home address, or other personal information for entry, as would be the case when presenting a physical driver’s license. Timothy ruff, co-founder credential master. Direct, trusted relationships.

Trust 98
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Instacart to start serving ads on Good Food Holdings shopping carts

Search Engine Land

Instacart’s latest advertising solution presents a strategic avenue to engage with high-value customers at a pivotal moment in the shopping journey, increasing the likelihood of sales and return on investment. New features. Store locations. However, Instacart has assured the inclusion of additional retailers in the upcoming months.

Retail 85
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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. In his opening statement on day one, Dintzer presented evidence to show that Google was knowingly breaking laws.

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The ethics of AI-powered marketing technology

Martech

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting.

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Arbitrage in Google’s Local Services Ads: What you need to know

Search Engine Land

Google presents providers from those which have been verified. To uncover this, a third party looked at licensing owners for California garage door companies. An affiliated entity is one with overlapping ownership identified through the California Contractors State License Board (CSLB). Garage Door near Me.

Service 102
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In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity

Hubspot

Little did I know that this somewhat primitive human-robot interaction would set into motion a series of events that would bring me back to California, time and time again, for many more interactions with machine-taught, artificially intelligent beings and gadgets. The latest Amazon Go store in San Francisco, California.