Remove Campaign Remove E-commerce Remove Launch Remove Technology
article thumbnail

This week’s AI-powered marketing technology releases

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact. Get MarTech! In your inbox.

article thumbnail

Attentive launches Concierge SMS product

Martech

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. Meeting customers where they are is top priority for marketing campaigns, as well as for customer service. What it does. Processing.Please wait.

Launch 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
article thumbnail

Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
article thumbnail

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. It’s fairly simple and effective to do this with Salesforce technology. What’s on your customers’ minds?

Referrals 124
article thumbnail

How You Can Get Started With Email Marketing Today

Salesforce

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management. Optimizing your email marketing campaigns can take time.