SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. They seek out someone for campaign management and leveraging the right tools for marketing.

GTM 77

GTM Education Objectives and Key Results Territory 77

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. They shape lead scoring, lifecycle models and campaign success metrics. They shape lead scoring, lifecycle models and campaign success metrics. These platform experts manage systems, data integration and campaign tracking.

SQL 135

SQL Pipeline Education Campaign 135

Martech

SEPTEMBER 18, 2023

Add more context to call reporting by using the AI-powered automatic associations (beta) for calls to meetings and calls to tickets , which tie the records together to give teams the information they need while reducing manual work. Two campaign metrics will be sunset. Learn more in this video.

A/B testing 123

A/B testing Sports Education Pipeline 123

Search Engine Land

MARCH 21, 2024

This article covers the three things you want to get right when onboarding a new SEO agency: Education: Educating your agency about your business. Educate your new SEO agency about your business Letting the SEO agency into the inner workings of your business paves the way for a successful partnership. Then go deeper.

Contract 108

Contract Education Clients Trust 108

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 124

Objectives and Key Results CTR Campaign Territory 124

Highspot

MAY 30, 2024

Revenue enablement can help meet these expectations effectively by driving a more holistic view of the customer journey and full alignment on revenue generation. Tailor your engagement strategies for each stage using scripts, content, and sales plays designed to meet each touchpoint’s demands.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. ActiveCampaign ActiveCampaign offers a user-friendly platform with drag-and-drop automation workflows and strong campaign management features.

B2C 104

B2C A/B testing Retail B2B 104

Search Engine Land

NOVEMBER 6, 2023

The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Your campaign will be eligible to target both (rather than users who meet both criteria). Automotive.

Lead generation 117

Lead generation Represent Campaign Legal 117

Heinz Marketing

DECEMBER 11, 2020

The range typically includes from educational pieces to thought leadership to analysis reports in which people are searching to solve a given business problem. Inbound marketing strategy for a marketing campaign. On-demand recordings of your webinars are perfect for future campaigns as an offer for your inbound marketing tactics.

Campaign 140

Campaign Drivers/motivators Pipeline Education 140

Martech

MAY 20, 2024

How about this invitation I received to join a complimentary membership program that supposedly offered meetings with potential business partners? They may create targeted campaigns based on demographics but fail to connect with their audience’s emotions and needs. True innovation and impactful campaigns get sidelined.

Drivers/motivators 102

Drivers/motivators Pitch Trust Manufacturing 102

Martech

OCTOBER 3, 2023

Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. “Now, The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Customers 116

Customers Cold Call Territory Launch 116

Martech

JUNE 23, 2023

The new workspace helps reps meet their goals by consolidating the prospecting experience, including daily tasks, task progress, sequences in progress, calendar for today and suggested activities. You or your admin can learn more in this video or sign up for this educational event. Watch a video about the release.

Contact 98

Contact Campaign Meeting Prospecting 98

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. They brainstorm innovative campaigns from varied perspectives. They deliver advanced audience segmentation, campaign optimization and ROI forecasting.

User Experience 114

User Experience Strategize Technology Technology 114

Search Engine Land

FEBRUARY 29, 2024

Why meeting searchers’ needs matters more than semantics Pinterest Pinterest is a social and search platform. While Google is typically used for finding products or services, YouTube is more commonly used for inspiration, information and education. You can create the initial need and support post-purchase campaigns to build retention.

Engineering 124

Engineering Campaign Education Service 124

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

Campaign 52

Campaign Promote Entertainment Launch 52

Martech

JANUARY 5, 2023

Key Result #1: Increase the percentage of campaigns that Marketing Ops is invited to be a part of the initial strategy planning meetings. Too often, the Marketing Ops team is left out of these initial planning meetings, and only brought in to execute the campaign after all the key decisions have been made.

Strategize 101

Strategize Objectives and Key Results Campaign Promote 101

Sales Nexus

JULY 20, 2021

SalesNexus CEO Craig Klein virtually gets together with host Arlen Robinson on the eCommerce Marketing Podcast to uncover the secrets of a successful lead nurturing campaign using text messages. If you’re starting a business, you show up at the local AMA meeting or something, and start meeting all these marketing experts.

Appointment 137

Appointment Education Campaign Start-ups 137

Martech

FEBRUARY 28, 2024

However, most of the marketing budget is now going toward the top-of-funnel efforts to meet volume demand, building that lead pool and hoping they can be moved toward the bottom of the funnel by nurturing efforts. Unsurprisingly, the number of people at the bottom of the funnel is the smallest and highest converting and most desired by sales.

B2B 139

B2B Lead generation Education Follow-up 139

SaaStr

JANUARY 17, 2023

Before the internet, a vendor could control the product life cycle from awareness to education to trials to purchase. You can still build out traditional digital marketing campaigns and sales teams, but that’s not where it stops. . Educating users differently than buyers. Evolution of Growth Motions.

GTM 89

GTM Product Education Growth 89

Heinz Marketing

MAY 20, 2021

In general, marketing takes care of all the activities and resources needed to reach out and persuade target customers, including messaging, advertising, branding, pricing, customer research, social media campaigns, email campaigns and newsletters, PR, event management and other activities. Nurture and qualify leads. Stagnant Growth.

Campaign 126

Campaign Cold Call Sales Education 126

PandaDoc

JULY 14, 2020

If you are running a business, a lot hinges on your ability to close a deal through a sales meeting. By following a sales meeting agenda that you know is effective, you will have a consistent framework to turn leads into clients. . Creating a sales meeting agenda will help you keep your meeting on track.

Meeting 52

Meeting Conversion Pitch Sales 52

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique.

Entertainment 134

Entertainment Education Launch Presentation 134

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Doceree is an ad exchange platform targeting HCPs, but it’s also a measurement platform, focused on helping pharma brands measure the outcomes of their campaigns.

Pharmaceutical 134

Pharmaceutical Healthcare Hospitality Campaign 134

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. Learning, education and training. “How?” ” you might ask. ” Get MarTech! See terms.

B2B 108

B2B Gaming Education Technology 108

Search Engine Land

JULY 1, 2023

The lessons teach you how to build GA4 reports and use them to improve the performance of your website and/or campaign. This course covers the following topics: How to use the default reports and customize them to meet your needs. Correctly track inbound marketing campaigns and report on their performance.

E-commerce 109

E-commerce GTM Campaign Follow-up 109

Heinz Marketing

MAY 12, 2022

In addition to that, I am responsible for helping to onboard new hires, managing interns, and running a bi-weekly meeting for our team. This meeting varies and is used to educate the team on new processes, share client work/projects, and meet with vendors. Hushly has a 4.8 Their app is user friendly and easy to navigate.

B2B 107

B2B Consult Technology Technology 107

The 5% Institute

MARCH 12, 2024

The Dynamics of Effective Basic Sales Techniques Customer-Centric Approach: Tailor your sales approach to meet the specific needs and preferences of your target audience. Crafting compelling content and running targeted ad campaigns can significantly enhance your basic sales efforts.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Salesforce

SEPTEMBER 11, 2023

With so many online options, it’s easy for people to discover new brands that meet their ever-changing needs. One well-known food retailer uses a rich database from its online recipe sites and education funding program, where users scan receipts and view recipes online or through an app. But what topics should you cover?

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Salesforce

MAY 5, 2023

Calling all #MomentMarketers, social savants, and campaign captains — take your career to the next level by applying for Salesforce’s Marketing Champions program. They’re eager to meet you and ready to share their expertise! How can I connect with the Marketing Champions?

Territory 98

Territory Strategize Campaign Education 98

Martech

AUGUST 17, 2021

More than ever, we must empathise with our customers and see how our marketing can meet their needs. Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Here are five lessons I’m taking away: 1.

Territory 145

Territory Government Campaign Technology 145

ClickFunnels

JANUARY 31, 2022

This is handy when you are running several marketing campaigns at the same time and don’t want to put all those leads on the same email list. Your email marketing campaigns need to be data-driven if you want them to be effective. That’s great if you want to try out different plans to see which one meets your needs best.

Price 219

Price Commission Referrals A/B testing 219

Martech

JANUARY 11, 2022

Unfortunately, many marketers fail to act on this wealth of data and integrate it into their campaigns. Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. How to manage customer experience disconnects in your marketing campaigns.

Campaign 109

Campaign Education Strategize B2B 109

Highspot

MAY 3, 2024

The goal is customer retention by providing support, education, and services that ensure customers achieve their desired outcomes. Facilitate regular cross-departmental meetings, collaboration, and communication to keep everyone on the same page. Define roles within all departments that directly contribute to revenue generation.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Martech

SEPTEMBER 8, 2021

In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. Data experts should focus on helping measure and assess campaign and technical performance. The field needs clearer distinctions. Then there are the product professionals.

UX 64

UX Contract Strategize Education 64

ConversionXL

MARCH 17, 2021

One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Sales Pop!

AUGUST 16, 2023

Historical Cases of False Advertising or Misleading Claims Historical cases of false advertising abound, such as the infamous Volkswagen’s “Clean Diesel” campaign, which misled consumers regarding the environmental impact of its vehicles, as reported by BBC News.

Legal 52

Legal Commission Government Contract 52