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How to clarify marketing metrics to impress the C-suite

Martech

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 124
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How AI is reshaping the content creator industry

Search Engine Land

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Each platform has unique features and audience expectations, so pick the ones that best align with your strategic objectives. Focus on a strong thumbnail to boost click-through rates. This is a game changer for that test and learn approach and should better enable creators to optimize for social search on the platform.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Hyper-personalization is a strategic imperative for success. Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization. Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half. Here’s how we’ve done it.

Product 151
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Email Open Rates: Which Benchmarks Matter Most?

Outreach

But since this percentage doesn’t tell you much about why an email was or wasn’t opened, email open rate is typically reviewed within the larger context of several other metrics, which we’ve listed here. An increased positive response rate has a 33% higher correlation with booked meetings. Click-through rate.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. When it comes to the style and topics of your content, originality is the name of the game. Strategic timing Timing is everything.