Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 127

B2C Launch Gaming B2B 127

Search Engine Land

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Lead Fuze

JULY 25, 2021

Grab our checklist for your New Product Launch Marketing Plan’s Client Onboarding Process. Client onboarding can be fun and stressful at the same time. Finding new clients is the fuel that drives growth in any company, but for those who use recurring revenue models—You have to keep on selling your product every month.

Clients 124

Clients Service Process Launch 124

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. As part of a recent engagement, a client changed its corporate name based on direct customer feedback. Someone from IT needs to be on the rebrand team so you can launch in a coordinated and consistent manner, with website and email domains in sync. 7.

Strategize 121

Strategize B2B Legal Launch 121

Martech

APRIL 1, 2025

To help our client stand out, we stuck with their established green (with a rebrand, you dont have to start over on everything its OK to just refresh some elements). Wireframing streamlines decision-making, ensuring the final website is user-friendly and strategically structured. Design differentiation is essential, too.

Conversion 131

Conversion UX Teamwork User Experience 131

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Martech

SEPTEMBER 21, 2021

We also discovered that there’s a goldmine of opportunity for agencies who can position themselves as strategic partners and make businesses’ lives easier. You don’t need to be a customer service guru; you just need to give your clients the right tools to improve the customer experience. Expand digital outreach.

Clients 117

Clients Real Estate Strategic partnership Strategize 117

Sales Hacker

FEBRUARY 7, 2025

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. While this model drove adoption due to its “risk-free” nature for clients, it introduced significant revenue unpredictability for Nosto.

Price 104

Price E-commerce Cross-sell Profit margin 104

Martech

MAY 1, 2025

One of our clients ran a less-polished video for an annual event. Dig deeper: Google launches AI tool forYouTubead optimization 6. I’ve seen B2B clients dramatically boost engagement with the help of a celebrity the credibility and name recognition can be powerful. There’s no one-size-fits-all answer here.

B2B 116

B2B B2C Niche Education 116

Martech

MAY 8, 2025

” That transforms integration from a technical exercise to a strategic imperative. A financial services client spent big on integration technology but allocated zero dollars to help their teams work differently with the newly connected information. Instead of asking “How do we connect these systems?”

Healthcare 109

Healthcare Retail Technology Technology 109

Martech

JULY 26, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors.

Non-Profits 131

Non-Profits Drivers/motivators Launch Gaming 131

Veloxy

NOVEMBER 15, 2022

( go here ) Attempting to use ABS when you have minimal data on clients and feel unsure about product fits will usually backfire. If you do implement account based selling, you don’t have to use it for every client. Each client, or account, should be viewed as its own market. Keep it for high-value accounts. Develop a strategy.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Search Engine Land

FEBRUARY 1, 2023

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. ” No?

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Martech

APRIL 29, 2025

A Return Path study , done soon after Gmail launched its inbox tabs, backs this up: Gmail users who already engaged with marketing email? He’s seen promotional emails for his clients landing in the Primary tab, and yes, he often sees a lift in open rates, but clicks and conversions? You just need to get strategic about it.

Promote 107

Promote Education Start-ups Follow-up 107

Women Sales Pros

SEPTEMBER 14, 2018

One of our largest key clients restructured their senior management team. I could sit slumped in my chair feeling sorry for myself or I could step up to the plate as a sales leader and strategize how I could make up the loss. The likelihood of generating business with existing clients is always greater. Then it happened.

Clients 89

Clients Referrals Pipeline Prospecting 89

Sales Hacker

OCTOBER 4, 2022

How Virtual With Us secured large enterprise clients early and quickly [16:46]. Michelle Wine Estates, and learned the back end of entertaining clients in a restaurant. I launched during the pandemic, during global supply chain stress. My motto is ‘do everything with a purpose, build on that, and think strategically.’.

Clients 100

Clients Hospitality Entertainment Quota 100

Martech

APRIL 24, 2025

People hated tabs when it launched. That’s some strategic play! Here we are today, strategizing against the email client’s further erosion of control. Here we are today, strategizing against the email client’s further erosion of control. Will people like it? If done slow enough.

Technology 124

Technology Technology Trust Launch 124

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91

Clients CTR Conversion Closing 91

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 65

GTM Gambling Pipeline Strategize 65

Search Engine Land

JULY 3, 2023

If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend.

Clients 91

Clients Campaign Launch Follow-up 91

Salesforce

MARCH 20, 2025

The Agentic Enterprise: How Integration Fuels the Future of AI We Launched an Agent Across Our Site Here’s What We Learned How To Be an Agentblazer and Drive Agentforce Success With AI Certifications How do you get there? Consider a bank evaluating a new mortgage client. More on this topic What Is Digital Labor? The result?

Strategize 124

Strategize Finance Prospecting Follow-up 124

Search Engine Land

FEBRUARY 9, 2024

SGE is not intended to replace the current Google search experience but will likely undergo adjustments based on user feedback before a full launch. How this prompt could be improved: You an experienced SEO consultant with clients in various industries.

Clients 107

Clients Engineering Consult User Experience 107

Search Engine Land

JULY 23, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. ” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors.

Non-Profits 97

Non-Profits Drivers/motivators Launch Gaming 97

Force Management

OCTOBER 8, 2020

We’re supporting customers right now in implementing their strategic initiatives virtually to ensure their sales organization can execute on new revenue goals and benchmarks. Here a few things to factor in when you begin to set clear objectives for your strategic sales initiative.

Objectives and Key Results 148

Objectives and Key Results Launch Strategize Sales 148

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. Generating publici ty , earning public trust, and winning clients over is especially difficult in niche industries such as the crypto industry. We will talk about the latter in more detail below.

Inside sales 246

Inside sales B2B CRM Price 246

Sales Pop!

SEPTEMBER 10, 2023

That resonates with prospects and clients. Through video, businesses can transcend the barriers of distance and screens, forging empathetic relationships that foster a deeper understanding of client’s needs and aspirations. And identify pivotal junctures where video can make its mark.

Growth 173

Growth Pipeline CRM Trust 173

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. They initiated a content series featuring case studies and client testimonials, illustrating the success of their marketing strategies in increasing Amazon sales for their clients.

E-commerce 130

E-commerce Niche Launch Education 130

Sales Hacker

MAY 30, 2025

Monthly : Strategic deep dives with broader leadership. Launches temporary Stream Teams to tackle GTM priorities. Campaigns launch with GTM baked in. Salons, spas, and wellness other local business entrepreneurs are expected to post daily, run ads, and learn SEO – while juggling clients, staff, and operations.

GTM 103

GTM Cross-sell Pipeline Launch 103

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach. Image Source ).

Strategize 62

Strategize Sales Quota Pipeline 62

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. A bank’s client manager can surface a client’s credit history, accounts, and previous customer service interactions from a single, unified profile.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Tech companies co-developing a product, then parting ways once its launched.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

RAIN Group

MARCH 24, 2021

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

Account management 140

Account management Launch Clients Closing 140

ConversionXL

MARCH 10, 2021

When you get published somewhere, you can leverage the publication’s logos and display them in strategic areas of your business to convey credibility. Press is strategic. They care less about the fact that you generated $40,034 from a single launch of a $4.99 These logos serve the same purpose. How to find popular ideas.

Angle 151

Angle Pitch Niche Trust 151

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 132

Gaming Launch Campaign Finance 132

ConversionXL

NOVEMBER 4, 2021

Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. So, when product marketers are conceiving a product or service, they’ll make a difference if they possess strategic versatility and extensive knowledge of their business and the market.

Product 127

Product E-commerce Strategize Angle 127