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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Let’s dive into how we claim agency over AI agents.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

This round enables the AI-powered document compliance platform to go even deeper to mitigate the biggest risks in construction contracts and project documents, with the overall goal of de-risking every single project in the $13T construction industry ecosystem.

GTM 113
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Demandbase brings account-based advertising to consumer platforms

Martech

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

B2C 112
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Sales Role Agility

Partners in Excellence

It enables us to build models and constructs. ” Launching a new company, we treasure the lone wolf. The problem with categorization, many models or constructs is they represent an approximation of the real world at a point in time. It’s human nature to categorize things and people.

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How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)

Hubspot

Ive coached over 50 sales development representatives who went on to become account executives, SDR Managers, and even leaders in completely different industries. I launched a blog, a YouTube channel, and a business. Ive run mock calls with reps and watched their confidence shift in real time. Pitched myself to speak at events.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Use these data points to construct customer segments, and then use them as Custom Audiences. This segment represents newsletter subscribers, or leads who haven’t made a purchase from your store yet. This segment represents customers who have made one purchase. You can (and should) launch dedicated reactivation campaigns.

Customers 133
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. To improve your partner enablement program, you need to create open lines of communication and encourage constructive feedback.