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Constructing Pricing Strategy For Subscription Products

ConversionXL

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

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Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

For example, if you own a SaaS startup , why did other business owners choose your new product/service over others? . 9 Constructive B2B Cold Email Templates for 2023. As opposed to selling a product or service, content promotion introduces a post or resource that provides value and i s relevant to your prospect’s needs. .

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How to Explain a Price Increase to Customers Effectively

Lead Fuze

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

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Episode 14: Agile Decision Making in the Construction Industry with Ashton Sawing and Drilling

Spiro Technologies

Instead today, we’re talking to Anna Christensen, the marketing director for Ashton Sawing and Drilling, which is, if you ask me, probably the best commercial concrete services company in the whole United States. So if you think about construction and many of the industries in the supply chain, it can be very male-dominated.

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The Plain English Guide to Sticky Prices

Hubspot

Consistency is, well, consistent in a lot of fields, and pricing is no exception. Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Here's some insight as to why a company might embrace rigid pricing.

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How to Overcome Price Objections in Sales: A Guide

Lead Fuze

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Let’s dive in! Don’t brush off their objections like dandruff on your shoulder.

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