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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. However, the ROI can be enormous.

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4 steps to becoming a more strategic marketer in 2023

Martech

It’s time to be more strategic. Continuously evaluate metrics Once you begin launching your marketing, you can’t ignore the data. Quickly ditch low-performing campaigns Evaluating metrics should be a continuous process that the agile marketing team does daily, or as soon as data is available. Subscribe Processing.

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What Is a Strategic Sales Plan?

Gong.io

That’s why having a strategic sales plan is vital. It sets out everything your sales team needs to know about your sales process, including what they need to do at every stage of the B2B sales funnel to convert high-value leads. What is a strategic sales plan? A strategic sales plan is a lot of work. Image Source ).

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Everything You Need to Know About Innovation Consulting

Hubspot

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. This is why consulting exists. However, all consulting is not created equal. Enter innovation consulting.

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ChatGPT for PPC marketers: 15 strategic prompts to use today

Search Engine Land

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. ” Get some investigative help from ChatGPT.

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How Strategic Enablement Increases the Performance of Sales Teams 

Highspot

We turned to our Strategic Enablement Services team to find out how leading businesses are leveraging a strategic approach to sales enablement in order to meet these changes head-on and empower their sales teams to find success in every customer scenario. Steve, you talk to our clients every day. What are you hearing?

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The Rewarding World of Small Business Consulting

Hubspot

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. So, what would a consultant actually do?

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