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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Asset Service Management: Why It’s So Important to Field Service

Salesforce

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

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Healthcare Plans and Providers Can Serve Patients Faster – Here’s How

Salesforce

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Salesforce allows us to provide better customer service interactions in a more cohesive way and predict how we should engage next. Step 4: Minimize credentialing and contracting constraints.

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How to negotiate a contract

PandaDoc

Contract negotiation is essential for modern businesses, but it isn’t always easy. Let’s talk about contract negotiation in more depth. What is a contract negotiation? Contract negotiation is when two or more people discuss the current terms of a contract and come to a new, legally binding agreement.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

Digital Innovation: Catalyst for Change Digital innovation encompasses a wide array of technologies and practices aimed at improving processes, products, and services through the use of digital technologies. This synergy is evident in various applications, including supply chain management, healthcare, finance, and governance.

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Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help

Salesforce

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

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Stop and Take a Look Around….Now

Sales Pop!

Service Structure and Deployment. If you play in Financial Services, what’s the impact of runaway inflation and interest rates? What about Healthcare and Big Pharma? With temperature impacts on viruses and variants, how will the healthcare economy transition regarding cold versus warm weather seasons? Market Patterns.