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Lessons learned from martech wins

Martech

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. My career has taken me to companies in higher education, B2B SaaS and hospitality.

Contract 102
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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Inbound requests for larger contracts and enterprise agreements. Bites kiosk ordering software is designed to delight customers with things like secret menus and surprise freebies, transforming the hospitality experience. Teams organically growing within accounts.

Growth 78
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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Companies like BayCare Health System, Tampa General Hospital, and HCA West Florida make up a large portion of Tampa’s job market. This has spurred the movement of many military-contracted companies to the region, creating jobs for the folks who have moved from other parts of the country. Tampa, Florida.

Gambling 130
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How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Martech

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. But many of the tasks were previously done by people.

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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

“When on New Year’s Eve, customers kept sending us signed contracts.” I was doing my product talks at the hospital & the nurse asked for a few min to pray. ” — Jason Riedel, founder/CTO of Aspireship. ” — Sanjay Singh, co-Founder GlobalLogic, co-Founder CEO hCentive. 20% conversion.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service.

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How to build feedback into your agile marketing workflow

Martech

Shannon would give a quick update such as, “The Facebook ad we are running on our new hospital is performing better than expected. They’d contracted an ad agency to write 10 articles about budget travel. Our benchmark was 25 clicks a day and we’re averaging 40.”. Click here to download!

Teamwork 112